Social Media Marketing Report: Content Examples and Campaign Analysis

This report delves into the realm of digital marketing, with a specific focus on social media marketing strategies and their effectiveness. The first section provides an overview of marketing principles, including the marketing mix and the role of communication within it, further explaining the significance of digital and social media marketing in contemporary business. The second part showcases two distinct examples of social media content that have proven successful, offering a justification for their effectiveness by referencing established models and standards in digital marketing. These examples include Spotify's #2019wrapped campaign and Coors Light's #coluduseabeer initiative. The report concludes by emphasizing the importance of social media marketing for business growth and customer engagement, highlighting its ability to target specific customer interests and provide valuable campaign analytics.

Table of Contents
INTRODUCTION...........................................................................................................................2
PART 1............................................................................................................................................2
explanation of marketing.............................................................................................................2
definition of marketing mix and where the communication mix fits..........................................2
Explanation of digital marketing.................................................................................................3
Social media marketing...............................................................................................................3
Importance of social media marketing and digital marketing within the business......................3
PART 2............................................................................................................................................4
Two example of social media contents that really work and justify why...................................4
Effective campaigns and established models and standards for digital marketing should be
referred to.....................................................................................................................................6
Why the social media content is effective...................................................................................6
CONCLUSION................................................................................................................................7
REFERENCE..................................................................................................................................8
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INTRODUCTION
The digital marketing is also known as the online marketing that is helpful in promoting brands
to connect with potential customers who can buy product service space from the company using
the Internet an other form of digital communication channels. there are various type of digital
marketing cannot that contain the search engine optimization, social media, pay per click And
many more other.
This report will cover two parts, first part will be on the marketing where it will explain the
importance of marketing with marketing mess an marketing communication fits. It will also
explain the digital marketing and social marketing red including the digital marketing and social
marketing Ann it’s important and then the business. Nd another part it will represent the social
media content and also provide a campaigns that are run by the organisations.
PART 1
explanation of marketing
Marketing is one of the most important part of the organisations that refers to the activities of the
company undertakes to promote the selling and buying of the product and services (Nazarov.,
2020). it is primary components of the business management and Commerce. Marketing team of
the company help to aware people about product and services and meat company are desirable
customers who can buy their product and services. marketing manager is responsible to develop
a marketing plan that cover marketing channel’s strategy and campaign strategies to attract
customers on the basis of their target customers.
definition of marketing mix and where the communication mix fits
Marketing makes reference to the set of actions that covers the tactics of the company that are
used to promote their company within the market where there operating their business. there are
total 4 components of the marketing mix that cover the price which is one of the major factor to
survive within the industry so companies have to choose a pricing strategy that can be helpful for
them to take competitive advantages within the market where they are operating their business.
another segment is product and it is necessary for the companies to have a product with a great
quality and packaging that can attract the customers by their product and services (Tilak., 2018).
Promotion is the major activity within the marketing mix that has to attract customers by using
the different different channels like social media, pay per click and many more other not help
customers and company to meet each other. The last segment is place that matters a lot which
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means that companies should have a proper place where they can sell their product and services
without having a proper market company cannot attract customers so it is necessary for them to
find the market where they can sell or there is a Demand.
Explanation of digital marketing
Digital marketing that can be also can be known as online marketing which is one of the most
important part of today's business. It is helpful in promotion of brand to connect the customers
who can buy their product and services using the Internet an other form of digital marketing
communication. the communication that can include the digital marketing our social media
marketing wishes top most used marketing tool of the digital marketing and it also include email,
web based marketing but also and multimedia messages as marketing channel. It is necessary for
each and every organisation nowadays to have a digital marketing strategy to take competitive
advantages within the market where they are operating their business. it is because nowadays
everyone digitalising their business and to take competitive advantages is necessary for the every
business tool digitalise their advertisement as well.
Social media marketing
Social media marketing is the form of digital marketing and is mostly used Strategy. Some of the
social media platforms like You Tube, Facebook, Instagram and Twitter I popular platforms for
the advertising an running the campaign becausr this tools provider analysis of the campaign
which means company can measure their performance of the campaign and also see how many
customers came from those social media platforms (Giovannoni., 2020). This broad platforms
have potential to attract customers according to their interest, needs and their demand that makes
it easy for the customers are the company to meet each other and they can satisfy their needs.
social media marketing is quite cheaper as compared to the other forms of marketing. It makes it
easy for the small businesses to advertise their business on the social media which is a benefit for
the small businesses. It is necessary for every business to advertise their product and services on
the social media so they can gain better reach to the customers an take competitive advantages
within the market where their operating their business and they can show their brand image in
the market.
Importance of social media marketing and digital marketing within the business
Social media marketing is one of the important part of the organisation an it is necessary for
every organisation to use social media and digital marketing because it can help them to achieve
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a success within the market and they will able to attract customers who can by their product and
services. Other forms of marketing are not that effective because they cannot attract the customer
according to their interest or needs and also they do not provide any analyses which means it is
better to use our social media and digital marketing campaigns to take a growth and convert the
customers who can buy their product and services (Lestari., 2021). every business is digitalising
and having a great growth with the help of social media and digital marketing that helping their
website to get a traffic and most of the people who watch there website how higher probability to
buy product and services. Marketing team of the company help to aware people about product
and services and meat company are desirable customers who can buy their product and services.
marketing manager is responsible to develop a marketing plan that cover marketing channel’s
strategy and campaign strategies to attract customers on the basis of their target customers.
PART 2
Two example of social media contents that really work and justify why
Spotify #2019wrapped
One of the campaign by the Spotify that was successful on the different different social media
sides like Instagram, Twitter and Facebook but it was mainly on the campaign that run on the
Instagram. Since the year 2017 Spotify has shared year end data about their users compiling their
most listened song by the people an album an artist in a personalised “Spotify wrapped”
Summary. The campaign to way bigger in the year 2019 with a summary of posts decade year
2010 to 19, show that how habit of people to listening songs and preferred had evaluated (Nunan,
and Di Domenico., 2019). The snapshot somebody were provided in the shareable image format,
the perfect of for posting across the social media platform like Instagram. Die resistible nostalgia
combined with the fine with personalised data of the people made for an incredible campaign
that have been shared by the people itself. Which way the peoples fade word probably dominated
by the hash tag Spotify brabd in the End of December.
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Coors light #coluduseabeer
Another example of the campaign that was successful on the social media platform was Coors
light campaign. They had some of the cheekiest campaign lately, that include there machines for
clone which leads user record the video of 30 seconds loop of damn looking interested during the
video conferences so that they can sneak away grab beer, this idea was come up with the hot on
the heels of their latest social media campaign #coluduseabeer. For the limited period of time the
Coors Light promised A6 pack to anyone who treated at them using the campaign hash tag. the
main reason of successful of this campaign was they kept up giving the giveaways of 5000000
Beers to the get full customers. the campaign was inspired by some previous social media went
off for the Coors light. They answered the pleas of question by the 93 year old woman who want
to viral after they posted a sign in her window asking for the beer during her quarantine. The
main reason to boost this campaign an aware people about this was the give away and stop
positive sentiments for one simple reason that everyone loves free stuff.
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Effective campaigns and established models and standards for digital marketing should be
referred to
There are various meta models That are being used by the organisations to advertise their pro
product and services. Expression fibre arts Experience ago growth obtained which was more than
a $1,000,000 yearly sales. The business creates a attentions by announcing on the social media
platforms. This organisation is using the appealing model and their offers are flashy to call
attention of the eyes of millions of people and it can help to attract customers who can buy
product and services and from them. The Co creator interest among their customers by offering
the best possible design that is completely free (Ivanov., 2019). The organisation insights desired
by restrict we offer three do a limited time only also by displaying the garments that are where
by the models to determine how it is going to look on the people who will buy them. Digital
marketing that can be also can be known as online marketing which is one of the most important
part of today's business. It is helpful in promotion of brand to connect the customers who can
buy their product and services using the Internet an other form of digital marketing
communication. the communication that can include the digital marketing our social media
marketing wishes top most used marketing tool of the digital marketing and it also include email,
web based marketing but also and multimedia messages as marketing channel
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Why the social media content is effective
My personal opinion social media is one of the most important part within the visitors because it
can be helpful for the business to grow in their initial days and they can advertise their campaign
in lower budget. Social media it’s almost used by me all over the world and mostly young people
are attached with the Russian media. Ante is best way to attract customers who can buy their
product and services company get the choice to target customers according to their needs and
demand and their product category as well. It might be easy for the organisation to reach their
potential customers. I believe any business can we grow if they are having a good social media
skills to advertise their campaign and they can gain loyalty from their customers. Social media
marketing is one of the important part of the organisation an it is necessary for every
organisation to use social media and digital marketing because it can help them to achieve a
success within the market and they will able to attract customers who can by their product and
services. Other forms of marketing are not that effective because they cannot attract the customer
according to their interest or needs and also they do not provide any analyses which means it is
better to use our social media and digital marketing campaigns to take a growth and convert the
customers who can buy their product and services.
CONCLUSION
As per the report has been covered two parts, first part was based on the marketing where it has
been explained the importance of marketing with marketing mess and marketing communication
fits. It also has been explained the digital marketing and social marketing red including the
digital marketing and social marketing and it’s important and then the business. In another part it
has been represented the social media content and also provide a campaigns that are run by the
organisations.
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REFERENCE
Books and Journals
Nazarov, A. D., 2020, December. Impact of Digital Marketing on the Buying Behavior of
Consumer. In 2nd International Scientific and Practical Conference on Digital Economy (ISCDE
2020) (pp. 364-367). Atlantis Press.
Tilak, P. R., 2018. The Impact of Digital Marketing Tools In Managing Educational Brands.
Đorđević, A., 2019. Optimization of Digital Marketing Processes Through Modeling of Lead-
Scoring. In Sinteza 2019-International Scientific Conference on Information Technology and
Data Related Research (pp. 32-37). Singidunum University.
Giovannoni, E., 2020. Digital Marketing Planning. Chasefive. com.
Lestari, S., 2021. Digital Marketing Application Training For Small And Medium
Enterprises. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(11).
pp.1267-1271.
Nunan, D. and Di Domenico, M., 2019. Older consumers, digital marketing, and public policy: A
review and research agenda. Journal of Public Policy & Marketing, 38(4), pp.469-483.
Ivanov, M., 2019. The digital marketing with the application of cloud technologies. In SHS Web
of Conferences (Vol. 65, p. 04019). EDP Sciences.
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