Developing a Social Media Strategy for Corporate Sustainability

This report presents a social media strategy designed to enhance corporate sustainability for an organization with a BCorp chartermark. It analyzes the organization's contributions to the triple bottom line (economic, social, and environmental sustainability), identifies areas for improvement, and proposes a social media campaign to boost its impact and competitive advantage. The strategy focuses on leveraging platforms like Facebook, LinkedIn, and Instagram to promote international trade, social sustainability through diversity and inclusion, and environmental sustainability by advocating for water reservation and solar energy use. The report details how each platform can be used to communicate key messages and achieve specific outcomes related to the organization's sustainability goals.

SOCIAL MEDIA STRATEGY

Social media is exclusively founded on the technological presentation of multifaceted
procedures of practical foundations and principles that devices a concrete stage as regards,
“media transparency”. It has discrete practice of groundwork and demonstration of message
as well as thoughts
Facebook
Facebook has come to be hugely popular to stimulate the persons and create numerous
categories of images plus visual manifestation of announcement of merchandises and
services. The awareness for International trade promotions, Social Sustainability, and
ecological conservation can be shaped through audio-visual method of execution of
representations based on multimedia effects. The documentation and appreciation of the
industrial policies might be well replicated through their rewarding propositions plus
concessions “over the pop-up windows”. Szczepaniak (2013) opined that it supports to
reproduce the eminence of the societal position, economic settings, and the administrative
and ecological positions that mark the norms for procuring goods. The artefact life cycle
becomes activated through the encouragement and reinforcement of effective business tasks.
The institute may present the appropriate form of potentials for creating decisions for patrons
to choose their substances consistent with their restrictions. The voice messages may
correspondingly be approved over the Facebook (McCurdy, 2012).
Linked In
The organization might trigger its mission over Linked In as it breaches the behavioural
forms, thoughts as well as passions involved with the adoptions of favourite stuffs to come
across the “solutions of superior necessities”. The financial prestige in consort with the
governmental and communal positions remains significantly evoked to prompt their actual
targets and business qualities with the cost structure. The client relationship through
Linked In would display the groundwork of trading standards and the “production skill”
together with the preservation of ethics essential to resolve the vital problems of “water
reservation and additional solar energy” (Iqani, 2012).
Instagram
It is quite prominent and reputed public networking provision that refers to diverse influences
upon the diverse clusters of entities to extricate the social welfares of the individuals with
professional hunts. The demands on the measure of the customers and the prospective

activities of promoting the goods and facilities are importantly affected by approaches of the
corporate groups who effort to convince the publics to procure their merchandises (Persson,
2013). The numerous stakeholders as the managers, dealers, the clients, the administration
and others remain principally stimulated by the superb chances of determining the project of
the particular morals of the eminent categories of the entities connected in the promising
technique of a “communicative-marketing” practice.

References
Iqani, M. (2012). Consumer culture and the media. Basingstoke: Palgrave Macmillan
McCurdy, P. (2012). Social Movements, Protest and Mainstream Media. Sociology Compass,
6(3), pp.244-255.
Persson, A. (2013). Profitable customer management: reducing costs by influencing customer
behaviour. European Journal of Marketing, 47(5/6), pp.857-876.
Szczepaniak, R. (2013). Media Convergence - Approaches and Experiences. Frankfurt: Peter
Lang GmbH, Internationaler Verlag der Wissenschaften