Social Media Marketing Strategy & Implementation: Big Van Couriers

This project outlines a social media marketing strategy and implementation plan for Big Van and Big Man Courier Services. It covers various stages, including research and network selection, strategy definition, implementation, and campaign launch. The research phase includes a business overview, marketing opportunities, social media network analysis, a marketing audit, and market trend analysis. The strategy definition focuses on social media marketing strategies for different buyer stages, using platforms like Facebook and LinkedIn. The implementation plan details tasks, timelines, and resources, while also addressing approval and reporting processes, audience feedback procedures, and social media management tool selection. The final stages cover launching campaigns, social media reporting, and recommendations for improvement, emphasizing the importance of social media for brand awareness and customer engagement.

SOCIAL MEDIA MARKETING
STRATEGY &
IMPLEMENTATION

Contents STAGE 1. Research & Network Selection
1.1 Business Overview
1.2 Marketing Opportunities
1.3 Social Media Networks
1.4 Social Media Marketing Audit
1.5 Market Trends
16. Case Studies
STAGE 2. Strategy Definition
2.1 Social Media Marketing Strategy
STAGE 3. Implementing Your Strategy
3.1 Implementation Plan
3.2 Approval & Reporting Process
3.3 Audience Feedback Procedures
3.4 Social Media Management Tool Selection
STAGE 2. Launching Your Campaign
4.1 Launch Campaign
4.2 Social Media Report
4.3 Recommendation

1.1 BUSINESS OVERVIEW
 The name of the organization are Big Van and Big Man courier
services.
 Courier, removal and storage are the products and services that the
organization offer.
 The main sales channels are online and telesales.
 The organization is located in Marrickville.
 It operates in Sydney metropolitan area.

1.2 MARKETING OPPORTUNITIES
Marketing
objectives
Suitable
mainstream
networks
Key considerations Main stream
network selected
Opportunities
Increasing brand
reputation • Facebook
• LinkedIn
Ads are specifically
designed for target
market and
business.
Facebook Owned: Companies
Post.
Paid: Search engine
optimization
Expand operations
to other states in
Australia
• Facebook
• LinkedIn
Ads are specifically
designed for target
market.
LinkedIn Owned: Sharing
positive review.
Paid: Banner and
Poster and
advertisement.

1.3 MAINSTREAM SOCIAL MEDIA NETWORKS

1.4 SOCIAL MEDIA MARKETING AUDIT

1.5 MARKET TRENDS
Social media
network
Emerging trend Third party resource
URL
Impact on
organization
Actions Required
Facebook Search engine
journal found
https:/journal.com/
blog/4-facebook.tre
nds-better
engagement/
Text ,image and
article inform the
target market.
Co-operating with
advertising
agencies.
LinkedIn Increase content
visibility with
Hashtags.
https://Oktopost.co
m/blog/4-linkedln.tr
ends-better
engagement/
Use of Hashtags
such as” courier,
move, removal,
parcel” will help to
reach target marget.
A research finds the
use of Hashtags
more suitable for
the company.

1.6 CASE STUDIES
Mainstream network case study 1 Main stream network case study 2
Social media network Facebook LinkedIn
Research URL https://journal.facebook.com/case
studies
https://business.linledln.com/mark
eting
solution/case studies/holiday inn
express
Name of the organization Pethroom Holiday inn express
Benchmarks  Awareness program
 Encourage people to excite
about the product.
• Boost its online awareness.
• It is a brand which is used for
comedic videos to beat
sponsored.
Evaluate campaign effectiveness Yes, it helps company to boost their
online awareness.
It is very effective and boost their
online awareness.

2.1 SOCIAL MEDIA MARKETING STRATEGY
Social media
network
Buyer stage
campaign
Topic Content
format
Content
category
Content tittle Primary KPI
Facebook Awareness Company
overview
Image+video+
text
Owned Meet Big van
and Big man
Impressions
LinkedIn Awareness Promotion Written text/
how to guide
Owned Please refer
how to guide
Impressions

3.1 IMPLEMENTATION PLAN
 The byer stage campaign is awareness.
 The task required for Facebook are image, video and tweet. And for
LinkedIn are graphics, guide and post.
 It has been divided by start and due date.
 The resources are smugmug, hootsute and flipnsnack.

3.2 APPROVAL & REPORTING PROCESSES
Budget and strategy approval process: This company is considered to
spend around $1650 on its mainstream networks in order to reach the
companies marketing objectives. This money is to be divided in to
social media stage. This is approved by manager and re-evaluator.
Reporting Process: The manager send the report daily at the end which
will outline the daily activity and scores on social media. At the end of
the week it will send to the CEO.

3.2 APPROVAL & REPORTING PROCESSES
Positive feedback: Big van and Big man courier and removal services
always good before and after sales to customer.
Negative feedback: The received parcel is damaged.
Offer: Used some code get off some % on instagram page.
Recommended response and action: Positively, thanking the customer
who is talking time and giving comment. Negatively, sorry for hearing .

3.4 SOCIAL MEDIA MANAGEMENT TOOL SELECTION
Social
media
network
Managem
ent tool
Price Key feature Benefits Compatibl
e?(Yes/No)
Selected for
strategy? (Yes/
No)
Facebook Buffer $15/
monthly
Content ,
team,
management
and analytics
 It aware people on social
activity.
 It Update general
knowledge.
yes Yes
Linkedln Hootsute $39
/monthly
Content ,
team,
management
and analytics.
 Monitor multiple social
media streams in online
place.
 Reach out to the people who
are viewing someone
profile.
yes no

4.1 LAUNCH CAMPAIGN

4.2 SOCIAL MEDIA REPORT
 social media network and campaign are Facebook awareness and
LinkedIn consideration.
Primary target and KPI are impressions and link clicks.
 Campaign evaluation: company launch the Facebook page and
linked- in page recently and does not needed any evaluation.
 The key learnings of Facebook is high quality image and for LinkedIn
is keep post concise and easy to read.
 Recommended strategy: Raise the followers on Facebook and
LinkedIn.

Recommendation
 No doubt social media is a good option for giving message or
knowledge to the people.
 The people should take the positive part about social media.