Impact of Social Media on Customer Behaviour: Easy Jet Case Study

This report examines the influence of social media on customer buying behaviour, focusing on a case study of Easy Jet. The report begins with an introduction and outlines the aims and objectives, which include analyzing the impact of social media tools on customer behaviour and decision...Read More

RESEARCH
PROJECT

Cover Content
 Introduction
 Aim and objectives
 Thematic analysis
 References

Introduction
In the modern era , Social media has developed a new way
of connecting with people. Therefore, customers are the
centre in every organisation because of social media.
Firms are giving importance on behaviours of consumers
and their decision making process of purchasing a
product in order to enhance their sales and profitability
ratios.

Aim and Objective
Aims : “To analyse the importance of different social media
tools on identifying buying behaviour of customers and
decision making process” A case study on Easy Jet.
Objectives:
 To examine the importance and values of various social
media tools
 To determine various factors which influences decision
making process of customers
 To analyse the tools used by firms in order to retain
satisfied customers

Research Analysis
It provides a way to systematically solve research problems.
This includes methods for collecting relevant data. If
information is already available but not sufficient then
through research methodologies, an investigator can reach at
required solution. It also provides statistical techniques to
establish relationship among variables and evaluate the
accuracy of result obtained.

Theme 1: Social media tools are beneficial to analysing
customer buying behaviour.
25
5
Yes
No

Theme 2: Social tools advantages.
8
12
6
4
Expanding business operations
Creating Awareness
Brand Loyalty
Maximising traffics

Theme 3: Social media tools is important to gain growth of
the company.
28
2
Agree
Disagree

Theme 4: Tools which are use by Easy Jet in order to gain
customer's attention.
12
10
8
Discount coupons
Safety and security
Economical prices

Theme 5: Services which offered by Easy Jet
22
8
Satisfied
Dissatisfied

Theme 6: Social media tools beneficial for decision making
process of management.
26
4
Yes
No

Theme 7: Quality of product and services of Easy
Jet.
4
10
11
5
Excellent
Good
Average
Poor

References
Ayeh, J. K. and et, al., 2012. Perceptions and strategies of hospitality
and tourism practitioners on social media: An exploratory study
(pp. 1-12). na.
Chu, S. C. and Kim, Y., 2011. Determinants of consumer engagement
in electronic word-of-mouth (eWOM) in social networking sites.
International journal of Advertising. 30(1). pp. 47-75.

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