Research Proposal: Social Media and Hotel Customer Experience

This research proposal investigates the impact of social media on customer decision-making processes when choosing hotels, specifically using Hotel DE L'EUROPE in Amsterdam as a case study. The study examines how social media influences consumer experiences and brand perceptions, analyzing the role of platforms like Facebook, Instagram, and Twitter. The research encompasses an introduction, literature review, methodology, findings, and recommendations. The methodology includes a survey and interviews. The findings reveal that social media significantly impacts customer choices and experiences within the tourism industry. The study concludes with recommendations for Hotel DE L'EUROPE to enhance its social media presence, improve website interactivity, and build a positive brand image to attract and retain customers. The research acknowledges limitations in data collection methods and suggests future research avenues.

Conclusion and Recommendations
Overview
Therefore, from the given analysis, it can be rightfully mentioned that the study was carried out
in a comprehensive manner which contributed towards understanding the influence of the
Customer experiences for choosing a particular hotel. The case of the Hotel De L`Europe was
considered accordingly. Hence, from the given study it was successively found that the social
media has a greater role to play in ensuring that the consumer experience can be improved to a
greater extent. In consideration of this, the study through the interviews and the survey analysis
was successful in proving that, the social media plays a huge role as a decision making factor in
order to ensure that, the customer experience can be improved accordingly. The study followed a
comprehensive format whereby the Introduction laid down the background of the study which
was then followed by the discussion of the Literature review by making use of various theories
and models. The research methodology as a chapter laid down the various research methods
which have been applied for the study and the fourth chapter laid down the findings and analysis
of the study. Hence, the research objectives have been attained successfully.
Linking to Objectives
The objective of the study was to find the manner in which the social media generally tends to
influence the decision making of the different consumers. In consideration of this, the social
media is proven to have a considerate influence on the decision making of the different parties.
The study was also able to find the influence of the social media on the tourism industry and
lastly, through the survey and the interviews, the author was able to assess the manner in which,
the hotel consumers made use of the various social media to improve their experience.
Research limitations and future scope
The limitations of his research can be stated to be the fact that only Primary method of data
collection was made use of the research. In consideration of this, the study could have made the
use of the Secondary method of data collection. In the future, the author can aim to attempt to
carry out the similar line of the study by using the Secondary method of study.
Recommendations

The recommendations which can be provided to the Hotel DE L’EUROPE can be mentioned
to be as follows:
1. The Hotel De L`Europe would be essentially required to ensure that they are able to
improve their overall social media presence. In consideration of this, they would be
required to be present on various social media websites such as the Facebook, Instagram
and Twitter.
2. In addition to this, their website needs to be revised in a manner such that it is largely
interactive in nature and the various respondents who show interest in the firm will be
able to approach the enterprise in the right manner.
3. Lastly, the firm would be required to ensure that the customer ratings and related brand
image of the enterprise can be built successfully. Through this initiative, the firm will be
able to engage in successful outcomes.