Building Customer Relationships Using Social Media Tools: Quint Group

This document presents a research proposal and an ethical approval form for a project investigating the effectiveness of social media tools in building customer relationships. The research focuses on a case study of Quint Group Ltd, aiming to analyze the company's current social media strategies, identify the importance of these tools in business operations, evaluate their influence on a global scale, and recommend ways to gain a competitive advantage. The proposal outlines the research objectives, reasons for selecting the project, literature sources, activities, timescales, research approach, and methodologies, including questionnaires and both primary and secondary research methods. The ethical approval form addresses human involvement, participant recruitment, consent, data storage, and security, ensuring compliance with data protection regulations. The project seeks to determine the impact of digital media to maximize production and profit margin for business transformation.

RESEARCH
PROJECT

Research Proposal Form
Student Name: ______________________ Student ID:
______________________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: To determine the usefulness of social media tools in
building effective relationship with customers. A detail case study on Quint
Group Ltd.
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or
hypothesis)
“To determine the usefulness of social media tools in building effective relationship with customers. A
Case study on Quint Group Ltd.
Research objectives (e.g what are the different types of question that you want to answer?
What do you things that you want to learn how to do? What do you want to find out?):
The necessary goals of research are portrayed as under:
 To analyse the measures which are used by Quint Group Ltd. As to achieve better relationship
with customers.
 To identify the importance of using social media tools in business operations of Quint Group Ltd.
 To evaluate the influence of social media tools in building relationship with customers on a
global scale.
 To recommend ways by which Quint Group Ltd can obtain additional advantage at market
place.
Section Two: Main reasons for selecting this research project
Reasons for choosing the project (e.g links to other subjects you are studying, personal
interest, future plans, knowledge/skills you want to improve, why the topic is important):
 The research into consideration is based on the usefulness of social media tools in building
relationship with customers. The major reason for conducting the research is that it is effective in
enhancing the knowledge base of learner in the area of digital advancement.
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 The research can provide necessary direction to expand the business operations at international
level.
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Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
There are different types of literature sources which are used in this research which can provide
best solution regarding the concept of project and its working. The literature sources which are
going to be included in the project are listed below:
Wang, Y., and et. al., 2011, November. Wicop: Engineering wifi temporal white-spaces for safe
operations of wireless body area networks in medical applications. In Real-Time Systems
Symposium (RTSS), 2011 IEEE 32nd (pp. 170-179). IEEE.
Zhang, H., and et. al., 2015. Coexistence of Wi-Fi and heterogeneous small cell networks sharing
unlicensed spectrum. IEEE Communications Magazine. 53(3). pp.158-164.
Zhang, L., and et. al., 2014. Named data networking. ACM SIGCOMM Computer Communication
Review. 44(3). pp.66-73.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g
research, development and analysis of ideas, writing, data
collection, numerical analysis, tutor meetings, production of final
outcome, evaluation, writing the report):
There are various activities are going to involve in this project which need to
identify appropriately so that better results lead to get drawn. Various
activities which will going to include for the project are: In order to obtain
better result in this project it is necessary to identify each and every points in
detail. The important topics that are required to be covered under this file are:
 Determine the topic
 Creation of aim and objectives with questions
 Literature review
 Research methodology
 Questionnaires preparation
 Data Collection
 Data analysis
 Conclusion and recommendation
How long this will
take:
In order to achieve each
and every single
objective of this
project, it will required
around 3 months to
complete.
Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Section Five: Research approach and methodologies
What are the different types of research approach and methodologies that used wanted
to use and why?
Questionnaire will help to reflect the appropriate outcome, so it is necessary to apply in this project with
various individual aspects and opinion by consulting random sampling method. This is base way to
gather data through analysing the perception of people.
What your areas of research will cover:
The areas which I would like to cover in this study are the aspect of defining aims and objectives and
questions that are framed to carry out the work in an appropriate direction. It will help me to enhance
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some of the skills of mine, like time management, problem solving etc. in positive manner.
There are different types of research methods and approaches applied by researcher to
collect accurate amount of information from the participants. Some useful methods are
determined as under:
Primary research: It is a completely new research which is carried out by researcher
to particular issues or questions. For collecting primary information, questionnaire will
be used by researcher because it provide accurate data related to the topic.
Secondary research: It involves collecting existing information that has already been
produced. There are different sources of gathering secondary information about the topic
such as books, publication research journals etc.
Therefore, both are useful method but according to the topic, primary research is
used because it provide accurate and relevant data regarding to the research topic.
Qualitative method: It is identified as a market research method that emphasis on
obtaining information through conversational and open-ended communication. It is
essential method for investigator to accumulate proper data about the topic.
Quantitative method: It is identify as a scientific method of observation to collect
numerical information or data about the topic.
Therefore, qualitative and quantitative research method are useful but according to topic
or research, qualitative research is more valuable because it gather quality information
about the field of study.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another
qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
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Research Ethics approval form
The students conducting research activity which involves the participants
of human or the use of data collected from human participants are required
mandatory to gain ethical approval before starting the research. All
questions and answers should be complete relevant to the topic and if it is
not found then it can be send back by providing remark as incomplete.
For the purpose of support and guidance you can visit have look at Unit
Tutor.
You can have a discussion on prosed research with Unit Tutor. Also, you are
required to finish this form before allotted time of as your protect need to
be start time.
Section 1: Basic details:
Project title: “To determine the impact of digital media in order to maximise production and profit
margin for business transformation – A case study in Bloom Perfumery”
Name of the Student:
Registered ID number of Student:
Programme:
Name of College:
Date of starting research:
Date of completing research:
Section 2 Project summary
you are required to select all the research methods that you want to use as a part of your project:
 Interviews Yes No
 Questionnaires √ Yes No
 Observations Yes No
 Use of personal records Yes √ No
 Data Analysis √ Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Answer the following with complete detail (if required).
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Is there any kind of human involvement in your research ? Yes
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 √ Adults:
How can participants be recruited? (identified an approached)?
Random sampling method belongs to different categories and sections.
Describe the processes you will use to inform participants about what you are doing:
Describe them through presentation which support in order to describe all associated things in a
better concerning manner.
How will you obtain consent from participants? Will this be written? How will it be made clear to
participants that they may withdraw consent to participate at any time?
Through questionnaire in written format so that better and appropriate decision lead to carried
down.
Studies involving questionnaires: will participants be given the option of omitting questions that
do not wish to answer?
Yes No √
If no please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed
consent to be observed.
Yes √ No
Will you debrief participants at the end of their participation (i.e give them a brief explanation of
the study)?
Yes √ No
Will participants be given information about the findings of your study?(This could be a brief
summary of your findings in general)
Yes No √
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data Protection
Act (1998)
Yes √ No
Who can access to the data and personal information?
Only researcher whom is organising study
During the research: Only me
Where will the data be stored? In my system
Can mobile devices such as USB storage and laptops be used
Yes √ No
If Yes, then you are required to provide further details:
After the research:
Where will the data be stored?
The data will not going to store anywhere once the management of consent company interpret it.
How long data and records can be stored and in which format?
It can be stored for 1 month and after that it will be deleted automatically.
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Can this data be kept for another similar researchers?
Yes No √
Section 5 : Ethical Issues
Does your project contain additional features that might create ethical concerns? If so, please
outline how you will deal with these:
It is crucial that you demonstrate your awareness of potential risks that may arise because of your
research. Please consider and address all related issues that can be applied. Ethical concerns may
include, but are not limited to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy:
Yes √ No
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes √ No
I confirm that to the best of my knowledge:
The information which submitted to you are correct and this is the detail description of
the ethical issues that may arise in the course of my research.
Name: Date:Please submit your completed
form to your supervisor.
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