Social Media's Impact on Business Practices: A Case Study Report

This report investigates the impact of social media on the business practices within the hospitality industry, using Dakota Bar and Grill as a case study. It explores the concept of social media, its positive and negative effects, and strategies for mitigating potential drawbacks. The research aims to determine how social media influences business operations, including marketing, customer engagement, and overall profitability. The study includes research questions addressing the definition of social media, its positive impacts on Dakota Bar and Grill, the negative impacts, and ways to overcome these challenges. The report utilizes a theoretical background and reviews key publications to provide a comprehensive analysis of social media's role in the modern hospitality sector, offering insights into effective social media strategies and their implications for businesses.

Proposal

TOPIC – Impact of social media on the business practices on hospitality
industry
Introduction
Social media is known as interaction computer mediated technique that mainly facilitate
to the development as well as sharing of effective ideas, information, interest, career and many
other aspects of expression by which virtual communities and networks are used. There are
numbers of social media channels that an organization may adopt in order to promote as well as
advertise its services, brand, products and other related aspects such as twitter, facebook,
instagram, trip advisor, google +, linked in and many others. In the hospitality industry social
media highly impact on the business practices because through that they effectively promote
their business, attract customers, increase footfall, sales, profit ratio, market shares, goodwill and
many others aspects. Organization taken for conducting respective research is Dakota Bar and
Grill which is located at the different location of the United Kingdom. They offer wide numbers
of facilities such as room facility, dining, bar, event, special occasions and many more. At
respective restaurant there is separate bar with the name of Champagne Room which is next to
the dining area. Dakota Bar and Grill is very huge as well as spacious restaurant which provide
super fast service and incredible food and beverage menu. The respective research is conducted
in order to determine impact of social media on the business practices on hospitality industry. In
respect of this researcher conduct analysis through several topics such as evaluation of social
media concepts, determining positive and negative impact of social media on business practices.
Moreover it also includes ways which can be adopted by avoiding social media impact on
business operation.
Theoretical background and research focus
Research aim
To determine positive and negative impact of social media on the business practices on
hospitality industry. A study at Dakota Bar and Grill

Research objectives
 To understand the concept of social media.
 To determine the positive impact of social media on business practices on Dakota Bar
and Grill?
 To evaluate negative positive impact of social media on business practices on Dakota Bar
and Grill?
 To determine ways through which negative impact of social media on business practices
on hospitality industry can be overcome?
Research questions
 What is the concept of social media?
 What are the positive impact of social media on business practices on Dakota Bar and
Grill?
 What are the negative positive impact of social media on business practices on Dakota
Bar and Grill?
 What are the ways through which negative impact of social media on business practices
on hospitality industry can be overcome?
Review key publications and themes
 What is the concept of social media?
According to the perspective of the Timespro, 2018, social media is determined method
through which a company can communicate or interact with one another at different place as
well as it is also used by a company for promoting their business in effective manner (5 Most
Basic Concepts Of Social Media. 2020).

REFERENCES
Books and Journals
Online
5 Most Basic Concepts Of Social Media. 2020. [Online]. Available through:<
https://timespro.com/5-most-basic-concepts-of-social-media/>.