This research proposal investigates the impact of social media and digital marketing on business performance, using a case study of Morrison. The literature review explores the concepts of social media and digital marketing, emphasizing their importance in the retailing sector. The methodology outlines a causal research objective, using a combination of primary and secondary data, with a quantitative approach employing questionnaires administered to 20 managerial-level employees. The research aims to analyze the effect of social media marketing, including the advantages and disadvantages of using social media, and the role of digitalization in business operations, and its implications on sales, revenue, brand image, and competition. The study will use email contact for data collection with a focus on the impact of digital marketing on business operations, covering a timeline for the research activities.
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