Analyzing Social Media's Impact: Alexander The Great Restaurant Report

This report examines the effectiveness of social media as a business promotion tool, using Alexander The Great Restaurant as a case study. It begins with an introduction to social media's role in modern business, followed by background information on the restaurant. The report analyzes the restaurant's social media strategies, including how it uses platforms to engage with customers, build brand awareness, and gather feedback. Customer reviews are explored to understand the impact of these strategies. The research methodology includes an exploratory design, utilizing primary and secondary data sources. The report covers various aspects like the organization's overview, customer reviews, and the restaurant's approach to social media. The report concludes with recommendations for improving marketing performance, offering insights into how businesses can leverage social media for growth and success. The report also includes a detailed timeline of the research activities and the required resources for implementing social media strategies in a workplace. Finally, it provides a literature review of the relevant sources.

The effectiveness of social media as a tool to promote business. A case study of Alexander
The Great

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Background ................................................................................................................................1
Overview of organization ...........................................................................................................1
Customer review about the products and services offered by organization ...............................2
Analysing the way an enterprise is using social media ............................................................2
REFERENCES................................................................................................................................4

Research Topic : The effectiveness of social media as a tool to promote business. A case
study of Alexander The Great
INTRODUCTION
Social media may be defined as the computer based technology which facilitates the
sharing of thoughts, ideas and information via building of virtual networks and communities.
Social media was originated the way to interact with different friends and family members but
after a certain period social media was adopted by different businesses which wanted to have the
advantage of this platform in order to promote their business in order to make it popular and
more profitable. It became the popular source of communication for the business in order with
the customers across the world. Social media has increased the power and ability of the business
to get connected to their vast customer base.
Background
Emergence of internet specially transformed the way companies in hospitality sector
interacts with their customers. It has provided firm opportunities to share their business
information with customers. The social media have been by people for keeping in touch with
their family, friends, relatives etc. Few people in the society uses the social media platform for
career opportunities. In context companies operating in service sector, social media has proven to
be an indispensable promotional tool. Earlier companies in service sector used to do door to door
marketing for promoting their products or services, which was very much time and consuming
activity (De Mooij, 2018.). Advancement in technology such as digital technology has provided
firms an ease in promoting their goods in cost efficient manner. Social media has provided
companies with an opportunity to Facilitate two way communication with customers. It has
provided firm an ease in influencing people to buy the goods and services. Emergence of the
internet particularly social media has provided Restaurant industry with lots of market
opportunities. Now by using the social media platform n enterprise can promote its brand at wide
scale. Firm by using the social media platform can reach to wide number of customers.
Research questions and Objectives
Research objective:
 To develop the understanding about the importance of social media.
 To analyze the way an organization is utilizing the social media for promoting business.
 To explore the reviews of customers about the products or services offered by company.
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 To suggest the ways through which Alexander the great restaurant can improve
marketing performance.
Research questions :
 What is the importance of social media?
 How social media is used by an organization for promoting business?
 What are the customer reviews about the products or services offered by company?
 What are the ways through which Alexander the way can improve marketing
performance ?
Research Methodology
Research design : Exploratory research design has been used in the present study for analyzing
the effectiveness of social media for promoting business. The scholar has utilized the exploratory
research design is it provide flexibility of data sources.
Data collection : Both primary and secondary sources has been utilized for gathering the
information related to topic. Questionnaire method has been used for gathering primary data.
Journals, magazines, newsletter have been used for gathering secondary information.
Time scale :
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Activities Week
1
Week 2 Week
3
Week 4 Week
5
Week
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Week
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Week
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Week
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Wee
k 10
Research
proposal
Setting
and
objectives
Literature
review
Selecting
the
research
method
Collection
of
informatio
n.
Data
analysis
Data
interpretati
on
Finding
and
conclusion
Recommen
dations
Execute

the plan
Submissio
n

Resources : The resources which are required for implementing social media at workplace are
money, human resources, technology etc. In context of research , the different types of resources
which are required are stationery, communication devices and other equipments.
Literature review
Overview of organization
Alexander the great Restaurant is award-winning Restaurant. It is among one of the four
star hotel. An organization is located at the central location of the city London .
Restaurant consists of well decorated space. Business entity offers tea and coffee
facilities. An enterprise also provide free internet access to guests. In addition to this, other
amenities provided by Restaurant includes , pool, bar/lounge, free parking, high speed internet,
spa etc. Restaurant offers variety of dining options such as theme buffet. Alexander the great
Restaurant is located near tourist destinations. (Chernev, 2018). An organization provides the
products or services according to the budget of customer, In addition to this, an enterprise offers
the goods or services to different types of tourist such as business class people, religious tourist
etc. The two marketing strategies used by Alexander the great Restaurant are word of mouth and
social media marketing. Word to word mouth and social media marketing strategy has been
adopted by organization with the intention of driving customer engagement.
Mission of Alexander the great Restaurant is to provide the highly valuable products as
well as services to customers. Vision of an enterprise is to achieve leading position in industry.
Objective of Alexander the great Restaurant is to earn high revenue as well as profit. Restaurant
has team of highly skilled as well as talented workforce.
Customer review about the products and services offered by organization
Alexander the great is among the most favorite Restaurant among customers. Consumer
has positive review about the quality of products as well as services offered by business entity.
Many of the customer has provided response that Restaurant has comfortable rooms. Many of
the service user has stated that they like the vegetarian food provided by Alexander the great
Restaurant. Consumer has provided response that employees working in Alexander the great
Restaurant are professional a swell as friendly (Chaffey and Ellis-Chadwick, 2019.). In addition
to this, tourist who travel for the purpose of leisure are seemed to be more interested in availing
the products or services offered by Alexander the great Restaurant.
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Analysing the way an enterprise is using social media
Alexander the great Restaurant is using the social media for facilitating the
communication with customers. Business entity is utilizing the social media for promoting their
brand. An organization is using social media for enhancing their image. Alexander the great
Restaurant has implemented social media marketing strategy for developing the strong
relationship with customers. Using the social media platform, an enterprise is taking the
feedback as well as suggestions from the customers (Kumar, 2018.). Alexander the great
Restaurant is utilizing the social media platform for reaching to the target customer group in cost
efficient manner. In addition to this, marketing team in Alexander the great Restaurant is using
the social media for analyzing as well as monitoring the behavior of target customer group. They
are utilizing the social media for engaging customer in business. An enterprise using the social
medial platform share updated information with customers and other stakeholders. Management
in an organization posts regular videos and pictures for engaging customers in business and
influencing them to visit Restaurant.
Alexander the great Restaurant has organized the campaign using the social media for
informing about the products or services to customers. An organization is utilizing the social
media in order to develop the understanding about the needs and demands of customers in the
market. It is the social media which has assisted Alexander the great Restaurant in providing an
appropriate and quick response to customers queries (Armstrong and et.al., 2015. ). Social
media is considered to be as very effective platform which has been used by Alexander the great
Restaurant for managing its brand.
In addition to this, Alexander the great Restaurant is using the social media platform for
increasing the Website traffic. Social media is also used by Alexander the great Restaurant for
directing the customers towards their website. A company has also implemented the social media
marketing strategy for informing people about promotional offers. In addition to this, an
organization is using social media for making visual appeal to people for buying the products or
services. Alexander the great Restaurant is using social media for concentrating on marketing
efforts and for conducting marketing research (Andrews and Shimp,, 2017.). In addition to this,
Alexander the great Restaurant is using social media for gaining the competitive advantage.
Alexander the great Restaurant is using social media for providing the good experience to
customers. An organization uses internet in order to provide customers with additional facilities
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online booking as well as payment. Alexander the great Restaurant is utilizing social media for
developing the brand. In addition to this, firm is using the social media platform for increasing its
personal a swell as professional network which is very much crucial in context of fostering
business growth. By using the social media platform, Alexander the great Restaurant intends to
gain the customer loyalty through sharing of complete business information. Main purpose of
using the social media by Alexander the great restaurant is to increase sales and profitability by
promoting the brand at large scale.
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