Impact of Social Media on Organizational Effectiveness: A Case Study

This project delves into the significant impact of social media on organizational effectiveness, focusing on a case study of Wesfarmers. The project begins by highlighting the evolving role of social media in modern marketing, emphasizing its influence on brand visibility and customer relationships. It explores how social media contributes to organizational performance, particularly in a competitive business environment. The project examines the benefits of social media, including enhanced communication and marketing strategies, while also addressing the potential negative impacts of not understanding the platform's advantages. It references key authors and theories to support its findings, analyzing the interrelationship between social media and organizational efficiency, and categorizing the functional aspects of social media within an organization. The assignment includes a script for a presentation outlining the project's objectives, methodology, and expected outcomes, as well as the importance of social media in generating organizational effectiveness.

Running Head: SCRIPT FOR ASSIGNMENT 1
Script for Assignment 1
Name of the Student:
Name of the University:
Author Note:

1SCRIPT FOR ASSIGNMENT 1
Slide 1: In the 21st century, the changing marketing trend has got highly dependent on the social
media platforms. Social media has brought huge impact under the area of generating positive
performance in the organization. In the competitive business environment, through different
social media platforms, brand visibility has got increased in the market that has contributed in
generating growth.
In business operations that are associated with the respective organization in the market,
social media has become an adaptive tool for the purpose of bringing strong promotion for the
products and services in the market. On the other hand this respective system can help the
business under the area of maintain better relationship with the customers associated with the
organization along with the process of maintain better mode of organizational effectiveness in
the market.
Slide 2: Under the current competitive business condition social media has become an important
contributor which can help the organization under the area of creating positive impact in the
workplace. As compared to the organization Wesfarmers Being a popular brand in order to
enhance popularity along with maintaining strong customer relations in the market ensuring the
presence of social media in the business has become necessary for the company.
According to the market performance of Wesfarmers, they have been facing certain
discrepancies under the area of promoting their portfolio where this has created a negative
impact under the area of organizations total productivity in the market. In order to remain more
sustainable through the process of gaining adaptive competitive advantage in the market several
functional aspects that are related to the system of social media may generally play a major role.

2SCRIPT FOR ASSIGNMENT 1
Slide3. This slide depicts Impact of social media in generating organizational effectiveness
According to the author (Ngai et al 2015), it is considered to be a stated part that,
several functional aspects that are associated with the system of social media has enhanced a
demonstrative growth in the market where this has created a strong impact under the effective
functioning of the organization as a whole.
This has helped the business under the area of maintaining and developing strong
communication system with the public and customers on a direct basis. It also has played a major
role in several platforms that are associated with the system of marketing operations.
The author gives a clear statement that, though there is a rapid increase in the innovation
process related to the system of social media, absence of understanding the benefits of the
respective platform has created a negative impact under the organizational functioning both in
the external and internal environment of the market operations.
Strategies that are related to the system of mixed method technique is implemented
within the organization to evaluate the positive effect and impact of social media in the
organization in order to enhance better effectiveness in their functioning.
Slide 4: This respective slide depicts a complete understanding about the Interrelationship
between social media and organizational efficiency.
Under this respective part the author ((Parveen Jaafar and Ainin 2016) gives a clear
statement that, several functional prospective that is associated with the system of social media
within the organization is generally categorized under three major heads. The first part basically
involves usage of social media for marketing, second part is based on certain usage of social

3SCRIPT FOR ASSIGNMENT 1
media for building strong customer relationships. The third major part is related to the usage
of social media under the area of information search.

4SCRIPT FOR ASSIGNMENT 1
References
Ngai, E.W., Moon, K.L.K., Lam, S.S., Chin, E.S. and Tao, S.S., 2015. Social media models,
technologies, and applications: an academic review and case study. Industrial
Management & Data Systems, 115(5), pp.769-802.
Parveen, F., Jaafar, N.I. and Ainin, S., 2016. Social media’s impact on organizational
performance and entrepreneurial orientation in organizations. Management Decision,
54(9), pp.2208-2234.