Effectiveness of Social Media Marketing on Brand Awareness - Lidl

This report investigates the effectiveness of social media marketing in increasing brand awareness within the marketplace, specifically focusing on Lidl. The research aims to explore the role of social media marketing, determine its importance in expanding Lidl's customer base, and identify strategies for enhancing brand awareness. The methodology employs a quantitative research approach, utilizing a descriptive research design. Primary data will be collected through questionnaires administered to 25 Lidl employees, while secondary data will be gathered from articles, books, and journals. Probability sampling is chosen for participant selection. The research emphasizes ethical considerations, including informed consent, confidentiality, participant autonomy, and researcher integrity, to ensure a reliable and valid study. Data analysis will involve frequency distribution techniques. The report also details measures to maximize benefits and minimize harm, ensuring the research adheres to ethical guidelines and promotes social responsibility.

Research Methods
(To evaluating the effectiveness of social media
marketing in increment of brand awareness at
marketplace)

Aim
Main aim of this research is “To evaluating the effectiveness of social media marketing in
increment of brand awareness at marketplace”. A study on Lidl
Objectives
 To explore knowledge regarding the social media marketing in context of an
organisation.
 To determine the importance of social media marketing in increasing customer base
towards Lidl.
 To examine the ways for increasing brand awareness in marketplace.
Methodology:
This concept of methodologies is the chief part of this research because it assist the
researcher in collecting the data.
Approach
This is the concept of the identifying the information of particular sector of the survey.
To collect the information There are two kind of approaches that help the researches to gatherer
the information and that is deductive and inductive. As per this research , quantitative research
has been applied because this help the investigator to collect numerical data in the less time of
period(Nash, 2019) .
Design
This term is used to analysis the problems in investigation. There are mainly three kinds
of designs of research and that is exploratory, descriptive, and experimental. As per the research
there is descriptive research has been used because it help the researcher in gathering ,
identifying , study and using of quantitative data in the particular time period rather than
exploratory and experimental(Chen and Liu, 2019).
Methods
There are chiefly two kinds of methods to collect the data and that is primary and
secondary. They both assist the investigator in accomplishing every objectives very effectively.
To collect primary information there will be use to questionnaire because it will support in
collecting the information easily and in the particular and in less time of period and for collect
secondary information there will be use of some articles, books and journals and many more.

Participant
This process of selection that is separated into two kinds and that is probability and non
probability. They both are much important for the research but in this investigation there is use to
probability sampling, and by applying this there will be 25 employees of Lidl will be recruited.
The main aspect to chosen this sampling is because it support in selection of huge base of
sample by taking less time of period. Non probability sampling is not much helpful as per the
topic because it is not helping in selecting the maximum amount of communicator and they take
so much time as compared to the probability sampling that is why a researcher used probability
sampling in order to work effectively and in a particular time period(Swani and Milne, 2017).
Validity and reliability
This concept assist the researcher in checking the reliability and validity of information.
For gathering valid and reliable in a particular time period there is quantitative data is chosen
that will be more effective and important for the researcher.
Data analysis
This concept consider the effective procedure for evaluating the information from the
particular equipments. In the research, there will data will gathered from the questionnaire and
frequency distribution analysing will be used according to the technique of analytical.
Ethical Considerations:
It is much peremptory that ethical problems are considered in the preparation of the evaluation
plan.
Respect for the autonomy, privacy and dignity of individuals and communities:
In this research there will be use on valid consent form because this will help them
investigator and participant as well to bound in legal agreement so in future they can not face any
problems. In this research there use of confidentiality because it prevents the illegal things and
unauthorized used of few things like leakage of their personal information and their private data
so that is why this concept is applied to build the trust of the participant and make them feel
reassured and satisfied. In this the participant are also free , they are not bounded, they have
freedom to present and showcase their thoughts and opinion and feel free because when the feel
they are bounded so it will create impact on their performance. In this the researcher are not
biased. They treat their participant very fairly and give importance to each and every participant

and make them sure that are safe here their personal information or their values everything
matters for them.
Scientific integrity
In this research all the data , process and the information of the participant are valid. The
researcher is used authentic data in order to complete this research much effectively. Research
integrity is much important for developing a trust because the term trust is much important for
the research process because the trust make them people to trust each other work and thought.
This research will be consider honest and verifiable methods in regard of authentic data. This
research will be include specific and authentic rules, regulations and guidelines to create better
research(Rambe and Jafeta 2017).
Social Responsibility
This report or researcher support individuals dignity and self-respect. The researcher
create some programmes and method that will not create impact on their health or on their
motivation. This investigation will going to consider many programmes that will enhance and
develop the motivation of the individual so that they can feel more comfort and investigate
effectively.
Maximising benefit and minimising harm
The Researcher of this investigation conduct so many activities to raise the benefits of
this research and to minimising the risk of this research. For minimising harm and maximising
benefits , they should provide complete and appropriate information regarding research, design.
The investigator of this research required to assemble a investigation team with appropriate
expertness and professionals and experienced to introduce the investigation. The researcher
conduct so many methods to maximise the effectiveness of the research. The researcher conduct
so many programmes like valid consent, confidentiality programmes , and authentic data in order
to create more privacy and satisfaction of the employees and also in order to avoid unauthorized
activities and some illegal(Tajeddini and Ratten, 2020).

REFRENCES
Books and Journal
Nash, J., 2019. Exploring how social media platforms influence fashion consumer decisions in
the UK retail sector.Journal of Fashion Marketing and Management: An International
Journal.
Chen, and Liu, C.H., 2019. How airline service quality determines the quantity of repurchase
intention-Mediate and moderate effects of brand quality and perceived value.Journal of
Air Transport Management,75, pp.185-197.
Swani, K. and Milne, G.R., 2017. Evaluating Facebook brand content popularity for service
versus goods offerings.Journal of Business Research,79, pp.123-133.
Rambe, P. and Jafeta, R.J., 2017. Impact of social media advertising on high energy drink
preferences and consumption.Journal of Applied Business Research (JABR),33(4),
pp.653-668.
Tajeddini, K. and Ratten, V., 2020. The moderating effect of brand orientation on inter-firm
market orientation and performance.Journal of Strategic Marketing,28(3), pp.194-224.