ITS 833: Social Media and Email Functionalities Comparison Report

This report, likely for an ITS 833 course, compares and contrasts the functionalities of social media and email. It begins by outlining the benefits of social media for businesses, including global reach and enhanced communication, while also acknowledging its limitations, particularly concerning content sharing and potential risks. The report then highlights the differences between the two platforms, with social media offering greater flexibility and wider reach compared to email, which may have more restricted sharing capabilities. The report also references the specific needs associated with social media platform and the policies and protocols associated with this platform. The report aims to offer an understanding of the benefits and limitations of both social media and email in a business context. It discusses how social media can be used for marketing, highlighting its ability to connect with customers and enhance brand recognition. The report then delves into the specific functionalities and applications of each platform, providing a comprehensive overview of their strengths and weaknesses.

Running head: SOCIAL MEDIA AND E-MAIL
SOCIAL MEDIA AND E-MAIL
Name of the student:
Name of the university:
Author Note:

1SOCIAL MEDIA AND E-MAIL
1.0 Please identify and clearly state what the difference is between social
media and e-mail functionalities?
The aspect of the social media marketing are associated with the effective knowledge
in respect to the development of the strong branding as well as strengthening the relationships
with the associated customers. This help an organization to provide a global exposure thus
ensuring the attraction of the new customers to deal with the potential services provided by
the organization. This platform helps the organization to deal with the overall advertisement
as well as highlighting them to the consumers worldwide (Franks, 2016). The pace of the
organizational growth as well as the performance is depicted to be useful in respect to the
events that are associated with the organization. This platform also intends to provide
enhanced level of communication as well as collaboration in respect to the employees
associated with the organization. This will help the organization in amplify their efficiency
and productivity.
On the other hand, the email also tends to share contents to different consumers but
there are significant limitations associated with the sharing of the overall contents. The
specific needs associated with the different platform is depicted to be specific thus not
flexible, which adheres the usage of the social media (Lyon, 2019). The policies as well as
the protocols associated with this platform is depicted to provide effective limitations within
the marketing field. However, the risks associated with the usage of the social media
platforms are depicted to be the deductions of the power in respect to the organizations using
this platform for carrying out their working procedures.

2SOCIAL MEDIA AND E-MAIL
2.0 References
Franks, P. C. (2016). Applying Records Management Principles to Managing Public
Government Social Media Records. In Social Media for Government (pp. 55-69).
Routledge.
Lyon, T. P. (2019). Introduction to the Special Issue on “Social Movements and Private
Environmental Governance”.