Social Media Marketing Strategy for New Media Entertainment Sports

This report outlines a social media marketing strategy for the New Media Entertainment Sports Promotion Agency. It identifies the agency's goals, including increasing brand awareness, driving website traffic, and growing revenue through social media advertising. The report defines the target audience as males and females aged 25-55, interested in entertainment and sports, and active on platforms like Facebook and Instagram. It details the content strategy for various platforms, including Facebook, Instagram, and Twitter, and suggests optimal posting times based on audience behavior patterns, such as during sports events and weekends. The report also includes a market research analysis, highlighting the agency's mission, vision, strengths, weaknesses, and competitive landscape, emphasizing the need for tailored advertising and effective market research to achieve its objectives.

SOCIAL MEDIA
MARKETING
STRATEGY
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1. Why do we want to be on social media?
Every organisation and firm want to be on the social media as it allows and enables to
connect with other individuals and customers in an easier as well as in a faster pace and manner
than ever before. Along with this it also helps to find new interests and potential customers
through setting and creating improved awareness and knowledge in them. The main social media
goals set by the New Media Entertainment Sports Promotion Agency are listed and provided as
below:
 To increase its brand awareness through grabbing the attention of its consumers.
 To drive higher traffic on its website in order to generate new leads and better networking
for the improved success of the New Media Entertainment Sports Promotion Agency
 To grow up the revenue by increasing the sign ups level through turning up the audience
into paying customers directly with the help of social media advertising and promotion
such as Facebook ads, to become more popular to boost sales.
2. Who are the target audience?
Who are they?
The main target audience of the New Media Entertainment Sports Promotion Agency
comprises of the both male and females belonging to the age group of 25-55 including both
working professional and students to boost up their minds set in favour of sports and physical
activity to remain and stay fit.
What are they interested in that you can provide?
It has been seen and analysed that the Target audience for the New Media Entertainment
Sports Promotion Agency are mainly interested in some entertainment after the long hours of
working and study to make their mind feel relaxed. Thus, many entertaining sports and games
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are included to ensure higher attraction and sign up within the New Media Entertainment Sports
Promotion Agency.
Where do they usually hang out online?
It has been also seen that the people of age group 25-55 in UK are mainly most active to
Facebook and Instagram for hang out in online manner with their friends, colleagues and for
other purpose that provides most efficient way to New Media Entertainment Sports Promotion
Agency to reach its target audience.
When do they look for the type of content you can provide?
Further, the selected target audience seemed to be look out to have some weekends
content which they can easily read and interact after the buy office and study schedule. Along
with this, having small daily commute about the needs and importance of sports and easy and
small gaming exercise on daily basis can also be provided to the selected target audience of the
New Media Entertainment Sports Promotion Agency.
Why do they consume the content?
The main reason of the age group of people 25-55 years is to become healthy and stay fit
through having some regular sports and physical gaming activity to keep their minds and body fit
that would be provided by the New Media Entertainment Sports Promotion Agency.
How do they consume the content?
The mode of content that has been provided to the target customers by the New Media
Entertainment Sports Promotion Agency comprises of the reading of the blogs and article over
the Facebook and Instagram along with sharing of informative and entertaining sports videos
over the social media network and online channels.
3. What is going to share and where?
The social media strategy of the New Media Entertainment Sports Promotion Agency
comprises of use of various online and social media platforms which are provided as below
along with the themes of the content that has been provided on the social media profiles of the
New Media Entertainment Sports Promotion Agency.
Facebook- There are the six types of content and post that would be made on the
Facebook consists of the Video, Photo, Link, Question, Event, and Text. Thus, use of the Funny
Posts, Share User-Generated Content, Current Events, Giveaways, Inspirational Quotes and
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Images, Native Video and Live Video would be made by the New Media Entertainment Sports
Promotion Agency on the Facebook platform.
Instagram- The form and type of content that is being like and supported in the
Instagram comprises of the Lifestyle Posts, Open-ended Questions, Testimonials, Behind-the-
scenes, Fun Facts, Promotional Posts, Brand Story and the Video Content. Thus, of the
Instagram posts and videos has been made by the New Media Entertainment Sports Promotion
Agency to post creative and automated content to attract and cater the interest of the larger
number of target customers.
Twitter- The content that is being supported by the Twitter platform comprises of the
photos, videos, slide shares, news summaries and other supporting links. Thus, use of the Twitter
could be made by the New Media Entertainment Sports Promotion Agency as witter feed to
effectively showcase its brand narrative over time through easy sharing of the share current and
past blog posts, positive brand news, industry events and research, and highlight customer case
studies. Further, the content that is producing by the New Media Entertainment Sports Promotion
Agency for other channels can be strategically repurposed with the Twitter to have higher
interaction and contact with audience in their mind.
4. When are you going share?
The timing of the sharing of the content in the social media site is basically depend in the
behaviour of the target audience that has been evaluated and provide as below to decide than
when the New Media Entertainment Sports Promotion Agency is going to share on social media: Behaviour pattern 1: It has been seen ad analysed that the sports fans who are belonging
within the age group of 25- 55 years are likely to check and review the social media just
before, during and just after the happing of some sports events like some championships
trophy or world cups, or other sports through and championship in order to effectively
find and interact with the latest content about the event. Behaviour pattern 2: Further, the Athletes are having the behaviour of checking their
Instagram posts and stories after cooling down and completing their morning and evening
workouts.
 Behaviour pattern 3: Finally, it has been seen that the people of the age group between
25 to 55 who are working and studying are more active on their social media accounts
during the weekends when they are free from their work and studies.
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Thus, best on the above set analysis of the behaviour it has been seen and analysed that there
is no universal time to post and it depends highly the behaviour of the target audience. Thus the,
New Media Entertainment Sports Promotion Agency needs to post and share its content on the
social media especially at the time of some sports event along with some weakened
entertainment and informative content on key headings and important notes. Along with some
daily evening and morning content in form of news and highlights of key sports events to proper
set a balance and coordination with its target audience.
THINK
Research | Discovery | Analysis
Who is ?:
Target audience: Sports person, athletes and individuals belonging to the age group of 25-55
years.
Organisation: New Media Entertainment Sports Promotion Agency
Mission:
The mission of the current market research conducted by the New Media Entertainment
Sports Promotion Agency, “To create an increased awareness about the social media behaviour
of the target audience along with creating an improved social media strategy to achieve the set
the target of higher brand awareness and sign up.”
Vision:
The vision of the New Media Entertainment Sports Promotion Agency is, “To effectively
Deliver the results-oriented brand marketing programs along with setting the improved public
relations campaigns that enhance the level of the clients’ awareness about sports and also
improve the sales and foster their growth”.
Target Audience: Sports person, athletes and individuals belonging to the age group of 25-55
years.
How can services be tailored to my brand:
The services would be tailored by the New Media Entertainment Sports Promotion Agency
through focusing in the behaviour of each chunk of the target audience along with having
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effective market research to review and analysis the social media habits and behaviour of the
target audience. Use of the Tailored advertising would be made within the New Media
Entertainment Sports Promotion Agency as it places an emphasis on the needs and wants of a
small set of people or an individual consumer, as opposed to a mass audience. The Tailored (or
targeted) advertising of the New Media Entertainment Sports Promotion Agency is focused on
the specific demographic characteristics, habits, identifying traits, behaviours, or contexts of
consumers.
What do you want to achieve?
The main objectives that has been set out by the New Media Entertainment Sports Promotion
Agency are provided and listed as below:
 To increase its brand awareness through grabbing the attention of its consumers.
 To drive higher traffic on its website in order to generate new leads and better networking
for the improved success of the New Media Entertainment Sports Promotion Agency To grow up the revenue by increasing the sign ups level through turning up the audience
into paying customers directly with the help of social media advertising and promotion
such as Facebook ads, to become more popular to boost sales.
Strengths:
The key strengths of the New Media Entertainment Sports Promotion Agency comprises
of the following:
 Having right to showcase the big sports events in a regular and constant manner to attract
and cater larger number of target audience who leaves sports content.
 Regular news feed and informative knowledge about the advantage and importance of
sports along with other healthy tips are also shred on a regular basis.
 Got the rights to show case the UEFA champions league along with other sports cups and
events happing across the UK and world. Also having all the rights and permissions to showcase the major cricket and football
tournaments that is biggest attraction for sports lover in UK.
Weaknesses:
The key weakness that has been faced by the New Media Entertainment Sports Promotion
Agency comprises of following:
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 Pricing of the individually viewing channels seemed to high as compared with various
other DTH packages and current agencies present in the target market.
 Low level of quality of the fillers while the live content is also being identified as a
weakness of New Media Entertainment Sports Promotion Agency. Weaker level of branding as compared with the competitors is also a weakness limiting
its scope of success within the current target market.
Competition:
A strong and high level of competition is being faced by the New Media Entertainment
Sports Promotion Agency as many big and well known competitors are being already present in
this sector a list of which has been provided as below:
Pubitysport-Pubity.com
Social media advertising is the most used advertising method used by many comapanies
to advertise their product and services. Pubity sports has very strong base of social media
advertising. Under this campaign company company organises many online campaign under
items of sports such as balls, bats are seen in attractive way so that more and more customers
reached at companies products
joe- joe.co.uk
It is analysed Joe company that social media advertising has large number of reach and
every type of person are able to be on social media. Joe company is an online newspaper
company and performs a business of social media advertising for different companies of united
kingdom. Joe has wide range of social media reach and has large number of viewers which they
use to advertise the products of different companies and earns their remuneration.
Sportbible- sportbible.com
It is a sport news agency of united kingdom and performs a function of providing news
related to sports online. Sport bible has their own online news site where the readers could easily
access news on any sports events. It also uses many social media platforms such as Instagram,
Facebook and many social media sites. It prepares post containing sports news and circulates
with all their accounts on social media.
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brfootball- bleacherreport.com
The main focus of brfootball is on sport culture through online. It has work to develop
sport culture through use of social media and online websites. It simply prepared blogs which
contains information of various sports game, their importance and many aspects of sports. These
blogs also carries information related to different sports events held in many parts of world. All
these blogs are available on their official websites and many social media apps such as instagram
Facebook and many more. All these social media provides adequate public reach.
rising ballers- risingballers.co.uk
Social media advertising is influential way of marketing and it provides many
opportunities to business organisation to become successful. It plays an important role to set the
image of brand. Advertising helps the organisations to aware their customers about the specific
product or service. Rising ballers sponsored many football teams and this sponsorship helps the
company to earn adequate revenue from matches of teams. Company also conducts many
activities to advertise with the use of social media.
versus- versus.uk.com
Nowadays the popularity of sports become very high and this was done on the basis of
power of internet. It is necessary for any publication whether it is management publisher, sports
publisher or any other publishers to develop online existence of their publication. Most of the
public prefer online content to read. Social media provides huge variety of viewers so that the
advertisement can be reached to large number of people and become more effective.
copa90- copa90.com
Copa 90 is a you tube channel providing sports related information from their channel.
Company uses many techniques of advertisement to aware the viewers about the various aspect
of sports and social media advertisement is one from them. It uses YouTube as their medium of
advertisement. Copa90 organises various interviews of sports experts and players. Under this
interviews, various aspects elated top any particular are describes. All the experts express their
opinions and suggest different ways to improve the game. Many players express their
experiences of the field and provide knowledge about the sports to their viewers.
soccerbible- www.soccerbible.com
It is a sport news agency of united kingdom and performs a function of providing news
related to sports online. soccer bible has their own online news site where the readers could
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easily access news on any sports events. It also uses many social media platforms such as
Instagram, Facebook and many social media sites. It prepares post containing sports news and
circulates with all their accounts on social group
talksport-talksport.com
talk sport conducts many social media advertising to spread the information related to
sports in their viewers. The management of talk sport analyses the need of social media
advertising to attract readers online and become successful on social media. It conducts many
advertising campaign to aware the viewers about the latest news of sports.
givemesport.com
social advertising related to those advertising under which the company advertise their
product online. Givemesport advertise their sporting content through online and it helps the
companyu to reach more people than any other techniques of advertising
What is the competition doing well?
The competition is mainly bad for a firm as it reduces its productivity and success level. But
competition also acts as a tool and boost up the higher creativity and innovation within a firm to
come up with new and improved ideas to make a better position and brand image in the target
market.
How Will be the New Media Entertainment Sports Promotion Agency better than competitors
Through having more effective communication and better use of social media strategy and
platforms the New Media Entertainment Sports Promotion Agency would support better
performance with its competitors. Along with regularly updated information and awareness
about sports events and other related activity in a creative and innovative manner would also be
provided by the New Media Entertainment Sports Promotion Agency that makes it better than
the competitors.
Barriers:
The main roadblocks and barriers that are faced by the New Media Entertainment Sports
Promotion Agency comprise of time and Budget constraints as it time consuming to get
permission from all authorised sports committee and sports boards to show case the sports events
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and news and also require significant amount of funds. Further, meeting the privacy and
copyrights while sharing information on social media platform is a barriers faced by the New
Media Entertainment Sports Promotion Agency.
Benefits:
The main benefits of a market research and social media survey comprises of the fact that it
supports better underdoing about the behaviour and pattern of target audience so that more
effective strategy and policy can be made for the improved success of the New Media
Entertainment Sports Promotion Agency. Further, a better understanding about the tactics and
strategy of the competitors has been also provided.
PLAN
Objectives | Goals | Timeline
Objective: Improving Brand awareness
How: Through constant post on social media network
What: Displaying latest content about the sports events
Objective: To drive higher traffic on its website
How: Posting regular quiz and award winning games on the social media sides.
What: Attract larger number of people to win prize which ensures higher traffic in the website of
New Media Entertainment Sports Promotion Agency.
Objective: To grow up the revenue by increasing the sign ups level
How: Through getting show case permission from all mega spirts championship and trophy
What: Regular updates about latest cricket, football and other sports events helps in increasing
the number of signups for New Media Entertainment Sports Promotion Agency.
Measurable Goals: three months’ post-launch
 Facebook- To have a minimum of 1 million subscriber in Facebook post launch.
 Twitter- To have 10 lakh followers and users over twitter in coming 3 months
 Instagram- To approach and have a follower of 1 million on Instagram
 YouTube- To have at latest 50 Lakh subscriber in official YouTube channel.
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DO
Execute | Implement | Launch
To have the desired base of followers regular updates and sharing of posts would be made
to feel its online presence along with regular news feed and sports events.
Target Audience: Sports person, athletes and individuals belonging to the age group of 25-55
years.
Establish SMART Social Media Goals
 To increase its brand awareness by 15% through grabbing the attention of its consumers
within coming 6 months.
 To drive higher traffic on its website by at least 20% in order to generate new leads and
better networking within coming 9 months.
 To grow up the revenue by 20% through increasing the sign ups level by turning up the
audience into paying customers to boost sales in next 1 year.
Know Your Cofaizan.khanmpetition
Competitor Social Profiles Strengths Weakness Content that
Resonates
Pubitysport-
Pubity.com
Established by
Kit Chilvers
and Iyrah
Williams who
started out as
Instagram
influencers at
just 14 years
old.
Diverse social
accounts theme
including
humour, travel,
social
commentary,
sport and even
pets.
Initially focus
was only sports
and memes
thus, limited
target audience
Having the
diverse range of
content is the
key that
resonates.
copa90- copa90.com Political
motivated
football media
business
Supported a real
and on time
videos and
reading news of
the football
Limited scope
as highly
focused only on
footfall news
and events.
A wide form of
content such as
videos, reading,
creators,
internships and
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events more are
offered that
resonates.
Soccerbible-
www.soccerbible.com
Online
publication
covering the
latest in football
product, culture
and design
High level of
devotion and
commitment is
the key strength
High cost Unique
consumer
portent are
created to give
deeper content
and passion
points and
obsession.
talksport-
talksport.com
Sports radio
station and the
Global Audio
Partner of the
Premier League
Provides most
updated news
and information
about events of
football and
boxing
Limited scope
as focusing only
on football and
boxing events
Highly
interactive and
renowned sites
to supports high
quality content
and
information.
joe- joe.co.uk Distributed
social media
publisher aimed
at young people
in Ireland and
the UK,
Unique content
and style of
advertising
including quiz
and other
entertainment
High pricing
strategy
Through
effectively
knowing its
customers’
needs and
desires
90min_football-
www.90min.com
Social media
news and
information
about football
and other sports
Many high
brands are its
flowers and
valuable clients
especially In
field of football
and basketball
Mainly
emphasising
only on football
and basketball
events
Innovation is
the amplifies
opportunity is
the Content that
Resonates
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