Ethics Approval Form: Social Media Advertising Impact on Waitrose

This document is a student's research ethics approval form for a project investigating the impact of social media on advertising, using Waitrose as a case study. The form covers essential details such as the project title, student information, research methods, and intended start and end dates. It outlines the research methods to be used, including questionnaires and data analysis. The form addresses participant recruitment, consent procedures, and data storage in compliance with the Data Protection Act. Ethical considerations, including informed consent, participant vulnerability, and data security, are also addressed. The student confirms adherence to the institution’s Research and Ethics Policy and acknowledges discussion of ethical issues with their unit tutor. The form emphasizes the importance of ethical research practices and ensures the protection of participants' rights and privacy throughout the study.

Research Ethics Approval Form
All students conducting research activity that involves human participants or the use
of data collected from human participants are required to gain ethical approval
before commencing their research. Please answer all relevant questions and note
that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor.
Before completing this form, we advise that you discuss your proposed
research fully with your Unit Tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic Details
Project title: To identify the impact of social media on advertising. A case study on Waitrose.
Student name:
Student ID number:
Programme:
School / College:
Intended research start date:
Intended research end date:
Section 2: Project Summary
Please select all research methods that you plan to use as part of your project (Please tick):
• Questionnaires:
• Use of Personal Records:
• Data Analysis:
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants? Who are the participants? Tick all that appl
Young People aged 17–18:

How will participants be recruited (identified and approached)?
In this customer are participants which are selected through convenience sampling
method.
Describe the processes you will use to inform participants about what you are doing:
In this company use to provide information about business through e-mail.
How will you obtain consent from participants? Will this be written? How will it be made
clear to participants that they may withdraw consent to participate at any time?
In this I will obtain consent from the non-probability method because it is more essential
and appropriate for the researcher.
Studies involving questionnaires: Will participants be given the option of omitting questions they
do not wish to answer? Please tick:
Yes:
If No please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed
consent to be observed. Please tick:
Yes:
Will you debrief participants at the end of their participation (i.e. give them a brief explanation of the
study)? Please tick:
Yes:
Will participants be given information about the findings of your study? (This could be a brief
summary of your findings in general). Please tick:
Yes:

Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data
Protection Act (1998).
Yes:
Who will have access to the data and personal information?
In this researcher have access to the personal data and information.
During the research:
Where will the data be stored?
Data is stored in the computers.
Will mobile devices such as USB storage and laptops be used?
No
If yes, please provide further details:
After the research:
Where will the data be stored?
Data will be sorted on computers.
How long will the data and records be kept for and in what format?
Data will recorded long term with the help of digital technology.

Will data be kept for use by other researchers?
No:
If yes, please provide further details:
Section 5: Ethical Issues
Are there any particular features of your proposed work which may raise ethical concerns? If so,
please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise as a result of
your research. Please consider/address all issues that may apply. Ethical concerns may include,
but are not limited to the following:
• Informed consent.
• Potentially vulnerable participants.
• Sensitive topics.
• Risks to participants and/or researchers.
• Confidentiality/anonymity.
• Disclosures/limits to confidentiality.
Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection).
• Reporting.
• Dissemination and use of your findings.

Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy: Yes: No:
I have discussed the ethical issues relating to my research with my Unit Tutor: Yes: No:
I confirm that to the best of my knowledge:
The above information is correct and that this is a full description of the ethics issues that may
arise in the course of my research.
Name:
Date:
Please submit your completed form to Moodle