Social Media's Meaning: A Comparison with Face-to-Face Communication

This essay examines the statement "social media is as meaningful as face to face communication." It argues that social media is a valuable platform for communication, entertainment, and marketing. The essay discusses the advantages of social media, such as its ability to reach a large audience, facilitate worldwide connections, and provide cost-effective marketing solutions. It highlights how social media enables companies to build relationships with consumers, promote products and services, and document conversations. In contrast to face-to-face interactions, the essay emphasizes the convenience and accessibility of social media. The essay concludes that while both face-to-face and social media communication are meaningful, the advantages of social media make it a preferred tool in modern times.

Social Media

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“Social media is as meaningful as face to face communication”
Social Media defines the websites and applications those are designed to share the
information, content quickly and effectively in their real time. The people share their
information with each other through virtual communities and networks. Social media services
are available on computers desktop, laptops and smart phones. It is highly interactive platform as
the people posted and discuss, participate, co-create and modify generated content or self-
generated content through online. Apart from the entertainment, companies also use the social
media for marketing to beat the competitors. There are a lot of companies establish their business
by developing social media applications such as Facebook, Instagram, Snapchat and many
others. Face to face communication is the foundation of human communication as the people
share their ideas with each other’s in real life (Fuchs, 2017). It is also called as the social
interaction which is carried out without any technology as it is a direct physical presence in
which ideas share with the body languages. In this paper, the discussion is made on the statement
which is “social media is meaningful as the face to face communication”. Yes, I believe that
social media is as meaningful as face to face communication. People use the social media for
their entertainment and sharing their information with each other. Apart from it, the companies
also use this platform to communicate with their consumers. There are many advantages of
social media which states that this platform is meaningful as the face to face communication.
There are millions of people those use the social media platforms for sharing their
content. This is the best opportunity or a key for the companies to reach at the large number of
consumers by sitting at one place. Nowadays, people use social media sites in their mobile
phones for entertainment purposes which create the opportunities for business to reach leads.
People have the chance to connect the other from one nation to another nation without any

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geographic restriction. Social media communication brings us all together with the easy process.
In face to face interaction, the companies have the geographical restriction to communicate with
the people across the world as it is difficult for the top management of the companies to go here
and there to communicate with the people (Eztalks, 2019). Worldwide connection can be
possible through social media which is more beneficial for the company as compare to the face
to face communication. The capability of social media is to reach at the large audience is a big
advantage for the companies (Hudson, 2019).
It has been seen that the company has to build the strong relationship with the consumers
to enhance the brand value. Online marketing helps the company to build the relation with the
consumers. Social media is the platform which helps the company to promote the goods and
services online. Posting the pictures of the goods and services of the company attracts the
consumers towards their services and also resolve their queries related to the product and
services. The companies can communicate with the millions of people in a single point of time as
the post uploaded on the social media sites can see by millions of people (Tuten, & Solomon,
2017). In the face to face interaction, the company has to organize the meeting, events,
campaigns, and seminars to share the information related to products and services so that the
consumers are getting attracted towards it due to which the company has to invest high amount
in its marketing. But through social media, these things can be done easily with the single post of
products on site. It can also be said the social media is cost effective for the company as compare
to the face to face communication as it can save the cost of the company.
Social media helps to share anything with the others. It is observed that in face to face
communication, it is a challenge for the people to document the conversation weather it is formal
and informal. But in social media, people communicate with each other by sending the messages

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or emails which is documented forever. Documented the conversation always helps to reduce the
chances of frauds and mistakes. In the terms of documents and frauds, the social media is the
best platform for the communication as whole the conversation has been documented that can be
used in future. In social media, the people share their information with each other in terms of
messages, emails and pictures so that if the people who forget anything from the information can
read it twice whenever they want as that information kept with them (Gawkroger, 2019). But in
the face to face interaction, it is a challenge for the people to understand and remember all the
things in one time as the speaker speak and gives the information one time instead of again and
again. For the effective results of rules and regulation, the social media communication is
meaningful for the people. In social media, people kept the information with them due to which
they can easily understand the message by read it twice. At the end, it can be said that social
media interaction is meaningful but it also better than face to face communication (Hellmann,
Ang, & Sood, 2020).
From the above discussion, it is observed that the social media is best tool of
communication as compare to face to face communication. Face to face communication and
social media communication are meaningful for the people and for the companies. Both the
communication are good but as social media communication has many advantages and nowadays
people also prefers the online marketing that’s why; I believe that social media communication is
meaningful as face to face communication.

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References
Ashton. (2019). The Importance of Face-to-Face Communication. Retrieved From:
https://www.ashtoncollege.ca/the-importance-of-face-to-face-communication/
Eztalks. (2019). What Are the Benefits of Face to Face Communication?. Retrieved From:
https://www.eztalks.com/unified-communications/what-are-the-benefits-of-face-to-face-
communication.html
Fuchs, C. (2017). Social media: A critical introduction. Sage.
Gawkroger, P. (2019). Advantages and disadvantages of social media. Retrieved From:
https://medium.com/@clinguen/advantages-and-disadvantages-of-social-media-
47cd957b73d5
Hellmann, A., Ang, L., & Sood, S. (2020). Towards a conceptual framework for analysing
impression management during face-to-face communication. Journal of Behavioral and
Experimental Finance, 100265.
Hudson, M. (2019). What Is Social Media. Retrieved From:
https://www.thebalancesmb.com/what-is-social-media-2890301
Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage.