Social Media Report: Social Media, Facebook, and Marketing Strategies

This report provides an overview of social media, with a specific focus on Facebook. It begins by defining social media and its role in communication and information sharing, then traces Facebook's evolution from its inception in 2004 to its current status as a global platform. The report highlights the benefits of Facebook, such as its role in disseminating information and providing low-cost marketing opportunities. However, it also acknowledges the drawbacks, including the potential for addiction and the spread of misinformation. The report concludes by emphasizing Facebook's importance as a marketing tool for businesses, particularly small businesses, and its overall significance in the modern digital landscape. The report is supported by references to academic and industry sources.

Social Media

Introduction
 Social media refers to a website or an application that enable users to
create & share content or to participate on social networking. It is a
computer-based technology that facilities the sharing of ideas, thought
and information by building virtual networks and communities. The
evaluation of social media has been fuelled by human impulse to
communicate and by advanced in digital technology. Facebook is one
which emerges vastly Social media. 2021(Social media marketing,
2021).

What is social media?
Social media can be defined as form of electronic communication by
which users can create and share their thoughts, information, ideas,
personal message and other content. It includes number of platform
such as Facebook, YouTube, Snap-chat, Twitter, etc. These are useful
for business unit in order to promote about product/ services. This is
the part of digital marketing (Social media marketing, 2021).

Evolution of Facebook over past 3 years
 Facebook is considered as one of the universal social media network
founded by Mark Zuckerberg and launched in 2004 as a social
networking site. In 2012, Facebook had 1 billion users, in 2014
Facebook acquired WhatsApp, it is one of the most used messaging
application which had over 450 million users, in June 2017 they had
around 2 billion users, and it has become one of the biggest social
networking website in the world (Social media, 2021).

Benefits and Drawbacks of Facebook development
Benefits:
 With the help of advancement in Facebook, users will be able to stay update with latest
news and information.
 For marketers, it is considered as low-cost marketing strategy.
Drawbacks:
 People just start living in virtual world & spends too much time on Facebook, due to which
new type of disorder has also come in human life, i.e., Facebook addition disorder.
 Due to development, scammers are spreading like fire also the personal information are
getting hack by some users(Social media marketing, 2021)

Conclusion
From above discussed report it has been analysed that there are so
many social media applications available in the market for marketers
and other users to accomplish their goals. Facebook has become
lucrative platform for business unit to promote about product/ services,
and it also has become an affordable option for small businesses.

References:
 Social media, 2021. [Online]. Available through:
<https
://www.sciencedirect.com/science/article/abs/pii/S0747563216307841.
> [Accessed: 0n 27nd February 2021]
 Social media marketing, 2021. [online]. Available through:
<https://books.google.co.in/books?
hl=en&lr=&id=KTkgEAAAQBAJ&oi=fnd&pg=PA3&dq=social+medi
a+marketing&ots=6TUXBTlHxc&sig=JTC2r3DYJ8SXxZrz7Ycnwczl
3_8#v=onepage&q=social%20media%20marketing&f=false.>
[ Accessed: on 27nd February 2021]