LD9632: Social Media Impact on UK Family Restaurants

Desklib provides past papers and solved assignments for students. This project analyzes social media's impact on family restaurants.

LD9632 - SME Project Proposal (1000 words)
(Should be submitted via turnitin on or before the deadline).
Student ID
Student Name
The title of the project
The impact of social media on small family owned restaurant
An outline of the problem or opportunity being addressed

Introduction
Social media is considered as computer based technology that helps to exchange ideas among individuals so that an effective relation can be maintained
between them. In addition to that, social media also helps to exchange through and information. Thus, it can be stated that social media helps in instant
communication. Moreover, through social media application virtual relation and communities are being formed so that coordination level within the
society can be improved. Social media applications also play an important role within business ventures because they help to promote the products and
service among the targeted customers. The present study intends to analyze the importance of social media within family owned restaurant business.
Additionally, advantages and challenges of social media will also be discussed. Lastly, the ways of applying social media within the cafe will also be
discussed.
Research problem
Presently, restaurants have a tendency to implement social media within organisation so that they can promote their service among targeted customers.
In addition to that, it also helps to maintain constant communication between management and customers so that competitive position of organisations
can be improved. In the recent scenario, restaurants are using instagram so that they can focus their prime products and services. Recently, in instagram,
200 million posts have been tagged as hash tag food and drink. Moreover, 88% of customers are influenced through social media advertisement
(assets.kpmg, 2019). However, in family owned restaurants social media platform is not effective because the members are acquainted of using the
channels. Thus, digital divide may take place within the workplace.
The aims and objectives of the project

Aim and objectives of the study
The aim of the study is to analyse the importance of social media application within family owned restaurants in UK.
The objectives of the study have been discussed below:
● To analyse the present trend of social media in small scale restaurants
● To focus on advantages and challenges of implementing social media channels within family owned small restaurants
● To highlight the impact of social media on family owned restaurants in UK
Question of the study
The questions of the study have been discussed below:
● What is the present trend of social media in small-scale restaurants?
● What are the advantages and disadvantages of implementing social media channels within small-scale restaurants owned by the family
members?
● What is the impact of social media within family owned small-scale restaurants?
Management literature and theories underpinning the project

Literature review
Present trend of social media in family owned restaurants
Restaurants in UK have tendency to use social media while producing their products and service among targeted customers. For instance, restaurants
are launching mobile application so that targeted customers can use their service as per their own convenience. As asserted by Moreno-Munoz et al.,
(2016), family restaurants refrain from using social media because of their technological glitches. Moreover, installation of social media involves huge
cost. Thus, overall expenditure of the organisation might get affected. As opinion of Aronoff and Ward (2017), family business is considered as a
traditional way of contributing to business activities. Therefore, it is stated that family owned restaurants need to use social media so that their service
can be expanded in global market.
In UK, a survey has been conducted among the family business members so that impact of technology can be analysed. In addition to that, 64% of
respondents have stated that digitalisation is considered as the topmost concern of family business (assets.kpmg, 2019). However, 54% of respondents
have mentioned that implementation of digitalisation increases overall expenditure of the organisation (assets.kpmg, 2019).
Figure 1: impact of digitalisation in family run business

(Source: assets.kpmg, 2019)
Implementation of Swiss cheese Model
As per the literary underpinnings of Dyer (2018), Swiss cheese model helps to analyse the impact of social media within an organisation. By
implementing Swiss cheese, model issues of social media can be mitigated within the organisation. However, as per the model, after implementing
social media an organisation may face technological lack backs because of in effective communication between the employees and management, in
effective training. Lastly, it is suggested that management of organisations need to train them so that all can use social media effectively for the
wellbeing of the organisation (Stein and Heiss, 2015).
Figure 2: Swiss cheese Model
(Source: Stein and Heiss, 2015 )
Advantages and disadvantages of social media
Business expansion
As per the comment of Aronoff and ward (2016), digitalisation is considered as the megatrend of family business because it helps to expand business
activities in social media. In UK, family restaurants have a tendency to use social media while promoting their service. However, 25% of family run
business thinks that they do not need to implement social media within the organisation. In addition to that, 27% of organisational members have
mentioned that they are planning to implement social media in their respective restaurant (assets.kpmg, 2019). Lastly, 48% of family members have
stated that they have implemented social media successfully to earn more profit (assets.kpmg, 2019).

Figure 3: Present trend of social media in family restaurants
(Source: assets.kpmg, 2019)
Digital divide
Implementation of social media creates digital divide within the organisation because not all the employees can use social media platform with same
effectiveness.
An indication of the methods to be used

Methodology
Methodology is a systematic analysis of methods that are being implemented within the study so that they can be driven in a right track ( research-
methodology.net, 2019). In this study, the researcher can use positivism philosophy, deductive approach and descriptive design. This study will adhere
to positivism philosophy because it is based on facts and observation. At the time of conducting positivism philosophy, the role of the researcher used
to collect the data through survey and interview (research-methodology.net, 2019).
Further, the researcher will include deductive approach because it is based on existing theories used in the literature review section. In the study
researcher will accumulate data through survey and interview (research-methodology.net, 2019). Thus, descriptive design will be used.
Data collection is a technique of collecting information from relevant sources so that research problem can be solved. Data collection process is being
divided into two categories such as primary method of data collection and secondary method of data collection (research-methodology.net, 2019). In
present study researcher will include both the process by collecting data from articles, survey and interview. Open-ended questionnaire will be set to
conduct the process of interview and close- ended questionnaires will be framed while implementing survey so that respondents can answer to the
point.
In this study probability, sampling will be used so that equal scope is being provided to all respondents. However, purposive sampling will also be
indulged in the study for conducting interview. The chosen sampling size is 51 employees of family restaurants and two board members. Thus, in this
study quantitative, qualitative and secondary analysis will be conducted.

Figure 4: Research process
(Source: research-methodology.net, 2019)
A programme of work and timetable (use a table or Gantt-chart)
Timeline
Figure 5: Timeline
References

Reference List
Aronoff, C. and Ward, J., 2016. Family business governance: Maximizing family and business potential. Springer.
assets.kpmg 2019 condition of small hotels [Online] Available at:https://assets.kpmg/content/dam/kpmg/sg/pdf/2017/05/Family-Businesses-in-the-
Digital-Economy.pdf [Accessed on 17 April 2019]
Dyer, W.G., 2018. Are family firms really better? Reexamining “examining the ‘family effect’on firm performance”. Family Business Review, 31(2),
pp.240-248.
Moreno-Munoz, A., Bellido-Outeirino, F.J., Siano, P. and Gomez-Nieto, M.A., 2016. Mobile social media for smart grids customer engagement:
Emerging trends and challenges. Renewable and Sustainable Energy Reviews, 53, pp.1611-1616.
research-methodology.net 2019 research methodology [Online] Available at: https://research-methodology.net/about-us/ebook/ [Accessed on 17 April,
2019]
Stein, J.E. and Heiss, K., 2015, December. The Swiss cheese model of adverse event occurrence—closing the holes. In Seminars in pediatric
surgery (Vol. 24, No. 6, pp. 278-282). WB Saunders.