This research proposal investigates the impact of social media on business outcomes within the fashion industry. The study explores how social media influences brand awareness, customer engagement, and the decision-making processes of fashion brands. It examines the use of social media marketing, influencer marketing, and content marketing strategies, along with the impact of social media on financial decisions and customer behavior. The research will employ a descriptive research design, using both primary and secondary data sources, including surveys, interviews with managers, and analysis of existing literature. The proposal outlines the research methodology, including research philosophy, approach, data collection methods, ethical considerations, and a detailed time frame for the project's completion. The study aims to identify the factors that positively and negatively influence the fashion industry's strategic decision-making and offer recommendations for improvement.
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