Research Proposal: Social Media and UK Fashion Industry Growth

This research proposal investigates the influence of social media platforms on the growth and success of the UK fashion industry. It explores the research background, rationale, and aims to analyze social media's impact, particularly focusing on Facebook's role in brand awareness among UK retail fashion companies. The study outlines specific objectives, including identifying the significance of Facebook and evaluating its role in brand awareness. The methodology includes positivism as the research philosophy, a deductive research approach, and a survey research strategy. Quantitative research methods will be employed for data collection, utilizing questionnaires to gather primary data from a sample of 100 fashion professionals, selected through random sampling. The research will adopt a cross-sectional time horizon and adhere to ethical considerations, ensuring participant privacy and informed consent. The proposal aims to contribute to the understanding of social media's strategic importance within the UK fashion sector.

RESEARCH PROPOSAL
Introduction and Research Background
Aim – To analyse the role of social media platforms in growth and success of UK fashion industry
Objectives -
 To analyse the role of Facebook on UK fashion industry in building brand awareness: A case study on
retail fashion companies of UK
 To identify the significance of Facebook as a social media platform for business
 To evaluate role of Facebook in brand awareness of top fashion companies of UK
 Identify problems entitled into social media platforms for growth and success of business
In the current era, the utilisation of social media platforms for leading business and service related process has led to a
major reform within the market environment. The influence of social media upon fashion industry in United Kingdom
can considered to be very deliberate and impactful. Social media platforms are providing the much-needed assistance
to the leading firms within the fashion industry such as H&M, Zara, Burberry, Marks & Spencer etc. to facilitate their
business operations in a more up-close and effective manner. Social media has accelerated the reach of business
enterprises within the fashion sector as they are able to facilitate more interaction with their existing customer line-up.
United Kingdom’s fashion industry is quite advanced and updated within the global market (AhmadiLari and Foroudi,
2020). The fashion enthusiasts and influencers look up to style and approach modifications led by the fashion outlets
of UK. The capitalisation of social media is assisting major leading firms within the fashion industry in UK to acquire
high popularity in regard with their existing line of products and services. In addition to that, social media is also
facilitating the fashion enterprises to introduce new trends and specifications through their online channels in order to
increase the connectivity with the target audience and persuade them to indulge within the organisational offering in a
significant manner. It can be stated that the optimisation of social media for leading the business practises has
enhanced creativeness as well as innovation within fashion industry (Postlethwaite, 2020). Also, it can examined that
social media has provided a platform through which effective integration of customer segment within organisational
activities can be facilitated in an appropriate way.
TITLE: - Analyse the role of social media platforms in growth and success of UK fashion industry
Rationale of the Research
The proposed research study has been taken into consideration to identify and highlight upon the significant concepts
and strategies capitalised by fashion industry of United Kingdom in order to capitalise upon social media for the long-
term development and expansion of their respective enterprises. Moreover, the respective topic of the concerned
research lies within the interest area of the researcher which can be characterised as a potential reason behind
conducting the respective research study. It can be said that the proposed research may open the door for new
investigation opportunities within the concerned field of study. It may also serve as a solid foundation for the future
research studies in the field of social media and fashion industry within the United Kingdom. Also, conducting this
particular research will assist the researcher in enhancing its critical thinking ability and analytical skills in a
prominent manner. The assessment and decision making ability of the researcher will also be enhanced through
participating in the proposed investigation.
Research Methodology
Research methodology can be characterised as a significant part of research process which involves
the utilisation of advance tools and techniques in order to identify, analyse, interpret and acquire the
data and information relevant to the research study (Wahyuni and Inayati, 2020). The concerned
section of research report reflects upon the reliability as well as authenticity of data and information
collected in order to lead the research in an appropriate and considerate manner. The research
methodology incorporated by the researcher in order to further lead the particular investigation is
mentioned below:-
Research philosophy
Research philosophy can be defined as the set of beliefs adopted by researcher in order to guide the
research in the right direction. In order to conduct this research, the positivism research philosophy
will be adopted by the researcher (Tohalino, Quispe and Amancio, 2020). The reason for the same
can be stated as the need for the researcher to acquire practical and substantial data and information
which reveals appropriate facts (Maree, 2020). Positivism philosophy will allow the researcher to
obtain factual data which can be observed and analysed in an organised manner.
References
AhmadiLari, H. and Foroudi, P., 2020. Behavioral intentions in the UK fashion industry: the impact of perceived fashion innovativeness on fashion
brand image with the moderating role of social media marketing and lovemark
Khatleli, N., 2020. BUQS4031 Research Proposal.
Bainbridge, C. and Ferguson, A., 2020. Literature Review and Research Proposal: Comprehending Literacy for Students with ASD.
Tandi, S. and Kumbhar, D., 2020. CLASSICAL THINKERS OF SCIENTIFIC RESEARCH: WITH SPECIAL REFERENCE TO CONSTRUCT RESEARCH PROPOSAL IN
SOCIAL SCIENCES. International Journal Of All Research Writings, 1(8), pp.7-16.
Postlethwaite, S., 2020.Investigating creative processes and pedagogy in the UK: Fashion thinking. Fashion Practice, pp.1-10.
Tohalino, J.A., Quispe, L.V. and Amancio, D.R., 2020. Analyzing the relationship between text features and research proposal success.arXiv preprint
arXiv:2005.08254.
Wahyuni, S.E. and Inayati, N., 2020. The Problems of Generating Ideas Faced by English Language Students in Research Proposal Writing. PIONEER:
Journal of Language and Literature, 12(2), pp.88-102.
Vasquez, R.A., 2020. Enhancing Teaching in Diverse Classrooms: A Research Proposal Presented to the Faculty of Humphreys University. Xlibris
Corporation.
Inouye, K., 2020. Becoming a scholar: feedback, writing, and the doctoral research proposal (Doctoral dissertation, University of Oxford).
African Economic Research Consortium, 2021.RESEARCH PHILOSOPHY AND PROPOSAL WRITING.
Maree, K., 2020. Chapter 3: Planning a Research Proposal. First Steps.

Research Approach
Research approach depicts the respective procedures and processes utilised by the researcher in order to
conduct the research in a defined approach. In order to facilitate the respective research, deductive
research approach has been undertaken by the investigator. The potential reason behind the selection of
deductive research approach is to allow the researcher to lead a systematic observation and fluctuate from
the basic knowledge to a more specific and reliable set of information (Khatleli, 2020).
Research Strategy
Research strategy can be termed as the appropriate strategy capitalised by the investigator in order to
direct the research towards accurate results and findings. In order to lead the research in an optimum
manner, survey research strategy will be utilised by the researcher. The reason behind the same can be
termed as the fact that survey allows the researcher to gain data from a large set of population in a flexible
and easy manner (Bainbridge and Ferguson, 2020).
Research Choice
The research choice opted by the investigator can be termed as quantitative research. The respective form
of research will help the individual to utilize numerical terms and figures within the research in order to
make it more reliable and enhance its credibility to the maximum (Vasquez, 2020). Data will also be
transformed into statistics and graphs which can be in generating appropriate interpretation by the
researcher’s end.
Data collection method
There are generally two forms of data collection available within the research environment i.e. primary
data and secondary data. The researcher will be optimising the primary form of data collection in order to
lead the research. Primary data is chosen by the researcher as it is more authentic and reliable source of
data (African Economic Research Consortium, 2021). It will help the researcher to gain specific
information which is latest and up-to-date in nature. Questionnaires will be formulated in order to acquire
the primary information from the respondents so as to guide the research in the set direction.
Sampling
In order to collect the data, random sampling method will be taken into consideration by the researcher.
100 respondents will be chosen from the optimization of random sampling. The sample size will be
obtained from fashion professionals working within the fashion industry of United Kingdom. The reason
for opting random sampling method can be stated as to facilitate equal opportunity to every given
individual to become a part of the research (Tandi and Kumbhar, 2020). It will also eradicate the
possibility of bias and discrimination within the research in order to promote credibility of the
investigation study.
Time horizon
The cross-sectional time Horizon will be selected by the researcher as it will allow the same to acquire the
information and data through set of respondents at particular time phrase (Inouye, 2020). The respective
horizon will help the researcher to accomplish the activities and functions pertaining to the research study
in accordance with the planned time schedule.
Planning, ethics and critical analysis
G
antt chart
Cultural Awareness
Ethical Considerations
Ethical consideration can be characterised as one of the most important and essential
requirement for conducting a research.
• In order to conduct the proposed investigation study, No participants will be
harmed or violated during the course of research study.
• The research will be conducted in a dignified and authentic manner within the
appropriate defined ethics and values for facilitating a research study.
• Approval and consent of the research participants will be provided with utmost
significance and priority.
• The personal information of the respondents will be kept in a confidential manner
in order to promote privacy of the same in an honest manner.