Report on Designing a Social Media Campaign for College Fitness

This report examines the development and implementation of a social media campaign for a college fitness program. It details the essential components, including defining campaign goals, designing a promotional strategy across various social media channels, and creating a content calendar. The report emphasizes the importance of a decision-making team, which includes students seeking fitness assistance. It also identifies potential pitfalls, such as prioritizing quantity over quality and spreading efforts across too many platforms. The report highlights the importance of audience targeting, focusing on students needing physical support, and discusses the benefits of partnerships in gaining momentum and expanding reach. References include academic journals and books that support the findings and recommendations of the report. The report aims to provide practical insights and strategies for creating a successful social media campaign to promote college fitness programs.

Health

Table of Contents
MAIN BODY ..................................................................................................................................3
Components of social media campaign..................................................................................3
Designing of program.............................................................................................................3
Decision making team............................................................................................................3
Pitfalls and errors to be avoided.............................................................................................3
Targetting of audience............................................................................................................3
How did this initiatives get energy and momentum from its partnership..............................4
REFERENCES ...............................................................................................................................5

MAIN BODY
Components of social media campaign
There are major aspects of social media development campaign such as defining of goals
and including channels of promotion and thorough analysis (Dahl, 2018). In this aspect during
initiating college fitness program social media campaign goals of campaign are required to be
developed in clear manner and should be communicated to all associated parties.
Designing of program
There are 8 steps to design social media campaign for the college fitness program which
are elaborated as under:
 Understand the goal of social media campaign for college fitness
 Decide how to promote social media campaign on each channel
 Create a content calendar for the week/month
 Create supporting visual content
 Schedule posts for social media campaign
 Monitor and responses from public involved in the campaign
 Follow up after the event or promotion, if necessary.
Decision making team
Decision making team for social media marketing campaign for college fitness can be all
the students those are willing to get appropriate assistance over their fitness and health.
Pitfalls and errors to be avoided
There are many pitfalls and errors of social media campaign like that more focus is given
to quantity rather than quality so the focus should be on quality of post. The other error is that
considering all the channels at the same time which diverts the focus on being better on one
channel, so focus should be on one platform its accuracy and relevancy.
Targetting of audience
In order to target audience in social media marketing campaign for college fitness this is
imperative that all those students are acquired those need physical assistance.

How did this initiatives get energy and momentum from its partnership
By acquiring such partnerships initiatives may get higher pace as this will become easier
for organising committee to get connected to their desired audience (Fogel and Ustoyev, 2020).
These programs can be duplicated by other communities as these are helpful for people.

REFERENCES
books and journals
Dahl, S., 2018. Social media marketing: Theories and applications. Sage.
Fogel, J. and Ustoyev, S., 2020. Social media advertisements with deposit contracts and fitness
club/gym membership: are consumers persuaded?. Journal of Consumer Marketing.