The Essential Role of Social Media in Contemporary Business

This presentation examines the critical role of social media in contemporary business environments. It highlights how social media platforms offer a fast and inexpensive way to reach a global audience, thereby enhancing brand awareness and driving sales. The presentation delves into the benefits of social media, including its ability to increase website traffic, facilitate product promotion, and enable effective online reputation management. Furthermore, it discusses how businesses can leverage social media to manage crises and build stronger customer relationships. The presentation also includes statistics on social media usage and concludes with a strong endorsement of social media as an essential tool for maximizing profitability, enhancing brand value, and improving sales management effectiveness in the competitive business landscape.

Why we need social media in today’s
business.
Name of the Student
Name of the University
Author Note

Introduction
• Business in the contemporary context is an ever evolving procedure
which is constantly adapting to the newer and more contemporary
communicative means available. Use of social media in business has
seen significant development and use in the past few years (DiSanza &
Legge 2016). Numerous companies are successfully utilizing social
media to find employees, build a community, drive sales and build
traffic, all of which contribute to the growth of a well known brand.
This presentation attempts to capture the reason behind why we need
social media in business communication.

(Manzar 2014)

(Mershon 2012)

How social media helps us in business
• A fast inexpensive way of reaching out to the major global population is to use social
media for accomplishing a lot of business goals.
• Presence on social media sites automatically guarantees exposure to a wider spectrum of
people round the world thereby increasing brand awareness (Kasemsap 2016). Companies
can promote their brands on social media sites and reach more people in a short span of
time than the traditional marketing methodologies.
• Social media sites also help the companies directly connect with their customers, building
a more humanized bond that eventually helps in the sales process (Kasemsap 2017).
• Social media also provides the opportunity to generate and share as many updates and
relevant contents as possible. Most users check multiple social media sites multiple times
a day. Finding the brand’s content on top of the feed ensures a higher visibility and boost
in sales.

Statistics on social media use. (Muva 2016)

Why we need social media in today’s
business.
• Increases website traffic – Social media posts and advertisements are a significant driver
and generator of website traffic. Blog posts ensure reader attraction and help boost
visibility (Johnson 2016).
• Eases promotion – Using social media as a resource for promoting products and brands
has been seen to be more effective than the traditional marketing means.
• Reputation management – Social media provides an excellent opportunity for the
company to build an online reputation. Through positive social media posts and selective
targeting of negative posts, businesses can eliminate the possibility of a downfall in
reputation (Proserpio & Zervas 2017).
• Managing Crisis – One valuable benefit of social media in business communication is the
effective addressing of a crisis situation. Effective handling of a potentially degrading
situation through constant social media updates also helps boos brand value and trust

(Dsctechs 2019)

Conclusion
• Social media usage in business is an excellent means of managing
sales, customers as well as boost brand value and place the brand or
the company higher in terms of competition. Thus effective Social
Media use in business is highly encouraged to maximize the overall
output in terms of profitability, reputation as well as effectiveness of
sales management.

References
DiSanza, J. R., & Legge, N. J., 2016. Business and professional communication: Plans, processes, and performance. Pearson
Dsctechs.com. 2019. ORM (Online Reputation Management) | Services. [online] Available at: https://www.dsctechs.com/online-
reputation-management.php [Accessed 22 Jul. 2019].
Johnson, J. D. 2016. Networked Media, Networked Rhetorics, Attention and Deliberation in the Early Blogosphere.
Kasemsap, K., 2016. Utilizing social media in modern business. In Encyclopedia of e-commerce development, implementation,
and management (pp. 2171-2182). IGI Global.
Kasemsap, K., 2017. Mastering social media in the modern business world. Social media listening and monitoring for business
applications, 18-44.
Manzar, T. 2014. Role of social media in business communication. [online] Slideshare.net. Available at:
https://www.slideshare.net/tahirmanzar/role-of-social-media-in-business-communication-41775855 [Accessed 22 Jul. 2019].
Mershon, P., 2012. Promising social media stats for small businesses.
Retrieved from. http://www.socialmediaexaminer.com/26-promising-social-media-stats-for-small-businesses/
Muva. 2016. Impact of the Social Media to Businesses in 2016 | Muva Kenya. [online] Available at: https://
blog.muva.tech/positive- negative-impact-social-media-businesses-2016/ [Accessed 22 Jul. 2019].
Proserpio, D. and Zervas, G., 2017. Online reputation management: Estimating the impact of management responses on
consumer reviews. Marketing Science, 36(5), pp.645-665