Detailed Report: Social Media, Gender Discrimination, UK Employment

This report provides a detailed analysis of social media's role in business strategy and its impact on employment and wage rates in the UK, with a focus on gender discrimination. The report begins with an overview of social media's marketing potential, including money-making opportunities, costs, and risks associated with its implementation. It includes a case study of Croft Glesson Ltd, examining how social media can be integrated into business practices. The report also addresses the issue of gender discrimination in the workplace in the UK, analyzing facts and figures to highlight inequalities in employment opportunities and pay. The report concludes with recommendations for addressing these inequalities and emphasizes the importance of social media for businesses to understand consumer behavior and formulate effective strategies. The report is supported by references to books and journals, providing a comprehensive overview of the subject matter.

BUSINESS SKILLS

EXECUTIVE SUMMARY
This report is prepared on the social media and gender discrimination in terms of
employment and wage rate in the UK. In this report an attempt is made to make readers
understand that it is very important to use social media in the business product marketing. By
using social media firms can elevate their sales and can increase customer base. In this report the
way in which can use social media to formulate its business strategy is discussed in detail. In
order to completed this part of project data was collected from books, journal and websites.
After doing detail analysis this section of report is prepared. At end of the report, essay on
discrimination between male and female in terms of employment is discussed by doing through
analysis of facts and figures. It is identified on research that there is huge inequality among male
and females in terms of employment opportunity in the UK. In order to eliminate these inequality
suggestions are also given in the report.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
Finding and analysis........................................................................................................................4
What is social media...................................................................................................................4
Money making opportunities and profit generated by social media...........................................4
Cost involved in creating a social media website.......................................................................5
Potential risks of investing in this type of opportunity...............................................................6
Advise on investment..................................................................................................................7
CONCLUSION................................................................................................................................7
Task C: Gender discrimination at workplace .................................................................................7
CONCLUSION..............................................................................................................................11
REFEERENCES............................................................................................................................12

1 INTRODUCTION
With a passage of time firms are using different methods in order to market their
products. It does not mean that firms stop using traditional channel of communication in order to
advertise their products. But with passage of time firms start using modern channel of
communication like social media for marketing of their products and services. In this report
social media is explained in detail and along with this opportunities are also identified that firms
are having if they use social media in their marketing practice. In this case study case of Croft
Glesson ltd is used to understand importance of social media which was given in the case study.
Cost and risk in use of social media is also discussed in the report. In second part of the report
presentation is prepared and way in which research was done is described in detail. At end part
of the report, discrimination between man and women in terms of employment and pay is
discussed in detail.
2 Findings and analysis
2.1 What is social media
It is an application or website that allows people to create and share specific content with
those people who are social related to them. Social media is also used by the business firms as a
platform to do marketing of their product (Kaplan. and Haenlein, 2010). Through this platform,
companies usually receive their customer grievance and by providing them immediate service
their problems are sorted. In this way, social media is also used by the business firms to perform
CRM (customer relationship management function) in the business. Thus, companies are
receiving multiple benefits by using social media in their business practice.
Money making opportunities and profit generated by social media
Social media is generating many opportunities for the Croft Glesson ltd and by
capitalizing these available opportunities, the organization may receive heavy amount of profit in
its business (Kietzmann. et.ak., 2011). In this, firm can tap opportunities or it can either prepare
its own social media site or it can use other firms like Facebook website for selling its product.
Money making opportunity if social media site is prepared
Croft Glesson Ltd can develop its own social media website under which it can sell its
product online. In this site, there will be facility that people can give review about Croft Glesson
ltd automobile products. This will create positive image of the firm and will promote word of

mouth marketing about the company’s products. This is one opportunity that is available to Croft
Glesson ltd. The second opportunity which is available to the firm is that it can enter into
agreement with other automobile firms and may allow them to advertise their products on its
social media website. In this regard, Croft Glesson Ltd is required to develop its own in house
analytic infrastructure and social media agency. When people will like and comment on the
images uploaded by the other automobile firm’s then data will be generated and same will
analyzed by using analytic software (Xiang and Gretzel, 2010). For this, service firm will charge
fee from its clients and social media individually will be another segment of the business from
which it will earn huge revenue and profit in its business.
Money making opportunity if product is advertise through other company social site
Croft Glesson ltd can advertise its products on social sites like Facebook. In this regard,
it will establish its contact with social media advertisement agency. This agency will help the
company in preparing advertisement for social media and will provide analytic service (Hansen,
Shneiderman. and Smith, 2010). Good social media content will increase user’s traffic on firm’s
Facebook page and will promote word of mouth marketing among people. Through analytic
service, the company will come to know about trends related to consumer behavior of people and
their views about the Croft Glesson ltd product. Hence, all these things will help the company in
identifying new changes which it needs to bring in its product (Gerbaudo, 2012). According to
consumer behavior of the people, a firm will prepare its advertisements. Hence, these two things
will increase sale of the firm’s product in the market. It can be said that social media help the
company in understanding their customers in a better way which create money making
opportunities for the company. This will happen only when if changes in marketing strategy and
product is made according to needs of customers which are identified by using social media.
Cost involved in creating a social media website
There are many costs which are involved in creating social media website. Break down of
these costs are not available on any source of information because they are part of company’s
internal operations (Tufekci and Wilson, 2012). As per websites, aggregate cost of developing
social site may be in range of $2,500 for a small site to $125,000 for a Fortune 50 company.
Following are the costs that Croft Glesson ltd has to bear for developing its own website.

 Computers and laptops- In order to prepare social site, firm is required to purchase
computers and laptops. These will be purchased according to number of people that are
involved in creating social site. Social media website developer expert- It refers to fee that will be paid to social media
developer expert. In this case, as per requirement firm will hire professional for creating
its social media site. Initially, most of firms pay salary of around £22,000 a year to
developers for preparing social site (Shirky, 2011). This salary range varies from
employee to employee and it depends on their skill and knowledge level.
 Charges to venture capital firms- If there is any venture capital firm which is prepared to
fund social media development project then advisory fee and dividend will be given to
them when business will start making profit.
Potential risks of investing in this type of opportunity
If firm develop its own social media or use Facebook there are some of the risks that firm
will face in every condition. Data collection, process and security- If a firm develops its own site then it will need to
adopt strict security control measures in order to keep data of its clients safe from
approach of hankers. If same not happened then social site of may be hacked by the
hackers and this will tarnish firm image among the clients. Rival firm make by hacking
can collect firm social media data and can identify the direction in which Croft Glesson
ltd can make move in its business strategy (Shirky, 2011). Hence, rival firm will remain
one step ahead of Croft Glesson ltd and will give tough competition to same. Compliance- There are several rules and regulations relate to electronic communication.
If firm failed to comply with these laws then regulatory authority make take strict action
against the firm. This will create negative image of the firm among clients. Hence, rules
themselves creating lot of risk for the firm (Romero and et.al., 201). Losing clients- If firm will not provide analytic and social media advertisement services
in proper way then its customer base will reduce in future which will lead to decline in
profitability. Hence, service quality as a factor is big risk for the firm.
 Negative comments of users- Users sometimes give negative comments on the firm
products. People give due attention on suck kind of comments. Thus, comments of the
people are also acting as risk for the firm.

Advise on investment
It is advised that Croft Glesson ltd must make an investment in the social media. This is
because most of firms are earning good amount of ROI on the amount that they invest in social
media. Firms that are using social media can be divided in to two categories early and late
adopter. Those who adopt early social media are earning huge amount of return on the invested
amount (Couldry, 2012). Hence, it is advised that Croft Glesson ltd must make investment in the
social media. There are ample opportunities that will be available to firm after using social and
media. It will be better for the firm to launch its own social media site. By doing this it will
diversify in to new business. Hence, social media will prove profitable for the firm.
CONCLUSION
On the basis of above discussion it is concluded that firms must use social media because
through use of same firms comes to know about the changes that are taken place in the consumer
behavior of the people. Thus by using same firms can prepare sound business strategy.
REFERENCES
Books & journal
Gerbaudo, P., 2012. Tweets and the streets: Social media and contemporary activism. Pluto
Press.
Hansen, D., Shneiderman, B. and Smith, M.A., 2010. Analyzing social media networks with
NodeXL: Insights from a connected world. Morgan Kaufmann.
Kaplan, A.M. and Haenlein, M., 2010. Users of the world, unite! The challenges and
opportunities of Social Media. Business horizons. 53(1). pp.59-68.
Kietzmann, J.H.and et.ak., 2011. Social media? Get serious! Understanding the functional
building blocks of social media. Business horizons. 54(3). pp.241-251.
Romero, D.M. and et.al., 2011. Influence and passivity in social media. In Machine learning and
knowledge discovery in databases . Springer Berlin Heidelberg.
Shirky, C., 2011. The political power of social media. Foreign affairs, 90(1), pp.28-41.
Tufekci, Z. and Wilson, C., 2012. Social media and the decision to participate in political protest:
Observations from Tahrir Square. Journal of Communication. 62(2). pp.363-379.
Xiang, Z. and Gretzel, U., 2010. Role of social media in online travel information search.
Tourism management. 31(2). pp.179-188.

Task C: Gender discrimination at workplace
In all over the world it is is experienced that there is a huge gender gap and
discrimination is done with women at the workplace. Whether there are developed, developing
and underdeveloped nations in every country discrimination is happening across the globe. UK is
not different from other nations and in mentioned country also discrimination is not between men
and women at the workplace. There are many rules and regulations in UK which are ensuring
that discrimination will not take place in an organization (Schneider, 2010). But such laws are
not working out. Time to time amendments are also made in these laws but they prove
ineffective in preventing discrimination at the workplace.
As per facts in the UK full time gender gap is 10% and same in case of part time pay gap
is 34.5%. This is huge gap and clearly reveals that girls are not getting equal employment
opportunity relative to boys. Moreover, in terms of salary also there is a discrimination (Xiang
and Gretzel, 2010). However, government is taking this issue very seriously and in past years it
take many steps to reduce this imbalance between gender. Many changes were done in rules and
regulations to eliminate difference between male and female in terms of income level and
employment opportunity. However, UK government needs to take some extra steps in order to
make sure that girls are also getting equally opportunity of employment in the nation. It can be
seen all around the world that girls are performing better then boys in all areas. Hence, there is
no reason for the firms on the basis of which they are making discrimination between boys and
girls.
Data clearly shows that discrimination is not only done with the women on availability of
employment opportunities but they are getting very low wages and salary in the UK.
Approximately, 70% of people that are working at minimum age rate are women in the UK. This
fact is clearly indicating that first of all women are not getting equal employment opportunities
Secondly, if they are getting job then they earn a very low amount of wages. It can also be said
that most of women in the UK are getting only those jobs which are of low level (Tilcsik, 2011).
This is indicates that there is no limit of discrimination with women in UK. If women get less
employment opportunities but they get good job then there would be less matter of concern
about women discrimination. But here case is different and women are neither getting jobs nor
they are earning good salary or wages in the UK.

It is the responsibility of the UK citizens and government to give equal rights to women
at the workplace because they are also taking equal education like boys and they are also making
heavy efforts to complete their education (Pomeranz and Puhl, 2013). Thus, women must receive
equal employment opportunities in the UK. Government of UK is taking some of the steps to
prevent employee discrimination but these steps seems insufficient to reduce discrimination with
women at the workplace. As per report of UK namely UK seventh periodic report mentioned
nation government is consistently addressing ongoing challenges related to gender pay gap. In
order to reduce pay gap among genders government bring a rule under which pay secrecy clauses
are removed from the employment contract and employees know are free to discuss their salary
with each other. On the basis of discussion they can identify that discrimination is done with
them at the workplace in terms of salary or not. Earlier due to such kind of clause employees
were not able to talk with each other about their salary. If they do and management comes to
know about same they it had power to take action against the employees (Nielsen, Nelson and
Lancaster, 2010). Hence, it can be said that this was welcoming step from the side of UK
government but was not sufficient to reduce discrimination with women at the workplace.
In the UK business and voluntary sectors are asked to reduce gender pay gap at the
workplace. In UK firms are asked to furnished data related their workforce. This is promoting
transparency in the UK and help government in identifying changes in the trends related to
discrimination that is taken place with the women at the workplace in terms of employment
opportunity and pay scale. It can be seen in the UK that in most of companies team of Board of
Directors is covered by males and there are one or two women in the team. This reflect that top
management of most of companies are also not taking any sort of interest in empowering women
in their team. Corporate play an important role in economic growth of the nation and they also
pay a way for changes in the social background of the people. If corporate sector of UK start
giving importance to the women on jobs and their board members team then women will get
equal employment opportunity in the UK and gap in pay scale will also reduced in the mentioned
nation (Bjelland and et.al., 2010). When large corporate will bring changes related to their
workforce and will start giving priority to women on vacant position of their offices then small
companies will also increase proportion of women in their workforce. In this way discrimination
with women will be reduced at the workplace and they will get equal pay like male. Hence,
gender gap on employment and wage rate will reduced to large extent in the UK.

Government can encourage firms to give more and more employment opportunities to the
girls at the workplace (Berrey, Hoffman and Nielsen, 2012). But after doing this also situation
does not get changed then government can bring reservation system at the workplace. Under this
system number of jobs that will be given to women in an organization will be determined by the
government. Whenever these jobs will be vacant only women will be allow to give interview
(Burki, 2011). By doing this to some extent discrimination can be reduced in terms of
employment with the women at the workplace. Alternative to this, firms instead of reserving
positions can determine number of women that are necessary to be employed in an organization.
By doing so discrimination can be reduced from the workplace with women in terms of
employment and equal pay. In order to bring equality on pay scale government on most of jobs
can determine fix salary and amount of same can be differ for companies with different business
size (Facts and statistics on gender inequality, 2016). By doing chances of discrimination with
women on pay scale can be eliminated completely. Moreover, for different business size
different salary will be paid by the firms for same designation. Hence, firms can not say that they
are forced to pay high amount of salary to the workers. In this way discrimination in terms of
employment and pay scale can be removed completely from the UK.
Conclusion on Task 2
It can be concluded on the basis of above discussion that discrimination between girls and
boys is widely happening in terms of employment opportunity and income level. Government
must take some strict steps and must put pressure on corporate to give more and more
employment opportunities to individual.
CONCLUSION
On the basis of above discussion it is concluded that there is not a equality among males
and females in terms of employment and pay scale. For this government can take many steps
and can give equal employment opportunity to girls. Government can reserve specific number of
seats in private companies only for girls. This will also enhance employment opportunities for
girls. It is also concluded that merely preparation of law is not sufficient government needs to
formulate strategies in order to implement law effectively.

REFEERENCES
Books & journal
Berrey, E., Hoffman, S.G. and Nielsen, L.B., 2012. Situated justice: A contextual analysis of
fairness and inequality in employment discrimination litigation. Law & Society Review.
46(1). pp.1-36.
Bjelland, M.J. and et.al., 2010. Age and disability employment discrimination: Occupational
rehabilitation implications. Journal of occupational rehabilitation. 20(4). pp.456-471.
Blue, A.V. and et.al., 2010. Changing the future of health professions: embedding
interprofessional education within an academic health center. Academic Medicine. 85(8).
pp.1290-1295.
Correa, T., Hinsley, A.W. and De Zuniga, H.G., 2010. Who interacts on the Web?: The
intersection of users’ personality and social media use. Computers in Human Behavior.
26(2). pp.247-253.
Couldry, N., 2012. Media, society, world: Social theory and digital media practice. Polity.
Nielsen, L.B., Nelson, R.L. and Lancaster, R., 2010. Individual justice or collective legal
mobilization? Employment discrimination litigation in the post civil rights United States.
Journal of Empirical Legal Studies. 7(2). pp.175-201.
Pomeranz, J.L. and Puhl, R.M., 2013. New developments in the law for obesity discrimination
protection. Obesity. 21(3). pp.469-471.
Schneider, E.M., 2010. The Changing Shape of Federal Civil Pretrial Practice: The Disparate
Impact on Civil Rights and Employment Discrimination Cases. Univ
Tilcsik, A., 2011. Pride and Prejudice: Employment Discrimination against Openly Gay Men in
the United States1. American Journal of Sociology. 117(2). pp.586-626.
Online
Facts and statistics on gender inequality, 2016. [Online]. Available through: <
http://ukfeminista.org.uk/take-action/facts-and-statistics-on-gender-inequality/>.
[Accessed on 9th April 2016].