Research: Social Media's Impact on Global Business (THIRDWAY)

This research project investigates the impact of social media on expanding business operations globally, focusing on the case of THIRDWAY. The report begins with an introduction highlighting the importance of digital technology in promotional activities and its influence on organizational performance. The research objectives aim to identify the role of social media in promoting services, analyze effective social media tools, examine barriers to global expansion, and determine the effectiveness of social media in attracting customers. The research employs thematic analysis to address key questions related to the benefits of digital technology, the role of social media in business performance, and the impact on customer engagement. The thematic analysis explores the impact of digital technology on productivity, sales, market share, and customer attraction. The findings indicate that digital technology plays a crucial role in developing business operations, aiding in both domestic and international expansion. Social media and e-commerce platforms are shown to be effective in reaching a wide audience, increasing sales and profitability. The report concludes with a summary of the key findings and references supporting the research.

Research Project

Title
“To identify the impact of social media in
expanding business operations globally. A case
based on THIRDWAY”.

Covered Content
 Introduction
 Research Objectives
 Research Questions
 Thematic analysis
 Conclusion
 References

Introduction
With the change in course of time digital technology has played
an important role in promotional activities. This has been
considered as a revolution for current market scenario, as
companies are using social media platform for reaching to
every individual in order to increase their customer base. This
research is based on implications of digital technology, which
can have an effect on organisational performance either in a
negative or positive manner.

Research Objectives
 To identify the role of social media in promoting services of
company.
 To analyse effectual social media tools which can be used
by THIRDWAY.
 To examine the barriers which are related to social media
while expanding business operations at global level.
 To determine the effectiveness of social media in grabbing
attention of targeted customers.

Research Questions
What are the roles of social media in promoting services of
company?
What are the effective social media tools that can be used by
THIRDWAY?
What barriers can be seen in social media that may put impact
on expansion of business operations?
What can be the effectiveness of social media in grabbing
attention of targeted customers?

TThematic Analysis

Theme 1
Q1) Whether introducing digital
technology and various social
media platform for promotional
activities will give long term
benefits to THIRDWAY?
Fre
que
ncy
Agree 27
Disagree 3 Agree Disagree
0
5
10
15
20
25
30
Column B

Theme 2
Q2) Does digital
technologies plays an
important role in
performance and productivity
of a company?
Fre
qu
en
cy
Yes 26
No 4 Yes No
0
5
10
15
20
25
30
Column B

Theme 3
Q3) What are the major
benefits that can arise after
introducing digitalisation at
workplace in THIRDWAY?
Fre
qu
en
cy
Improve productivity 8
Increase sales 7
Enhance market share and
value
9
Getting consumer's attraction 6
Improve productivity
Increase sales
Enhance market share and value
Getting consumer's attraction
0
1
2
3
4
5
6
7
8
9
Column L

Theme 4
Q4) Benefits of implementing
social media in present
scenario for company and an
individual as well?
Fre
que
ncy
Improves Knowledge 10
Effective communication and
Connectivity
10
Better transfer of information 10 Improves Knowledge
Effective communication and Connectivity
Better transfer of information
0
1
2
3
4
5
6
7
8
9
10
Column L

Theme 5
Q5) Whether use of digital
technologies and social media
platforms are effective in
developing capabilities of
THIRDWAY at market area?
Fre
qu
en
cy
Agree 28
Disagree 2
Agree Disagree
0
5
10
15
20
25
30
Column F