Social Media and the Propagation of Global Culture (SOC205, Sem 1)

Desklib provides past papers and solved assignments for students. This presentation analyzes social media's impact on global culture.

Ways social media have influenced the spread
of a global culture

Table of Contents
Slide 3- Introduction
Slide 4-5 Social media and spread of global culture
Slide 6-9 Positive Aspects
Slide 10-11 Theories related to Globalization
Slide 12- Negative Aspects
Slide 13-14 Negative aspects of Social Media
Slide 15- 18 Contradictory Aspects
Slide 19- Conclusion
Slide 20- Reference List

Introduction
The powerful tools of internets and various
social media sites can influence human
behaviour. Social media plays a crucial role in
spreading global culture by bringing people
together. It facilitates the sharing of
information and knowledge regarding one’s
culture through various social media
platforms

Social media and spread of global culture
 Due to the unique qualities and services
offered by the social media platforms,
humans have reached a level of complex
interrelated relationship
Social media enables a person to interact
with several people while maintaining
personal contact with a specific individual

Social media and spread of global culture
Social media has led to the advent of
globalization through its properties such as
dynamism, interconnectivity, and
pervasiveness
Social media has encouraged the spread of
global culture by providing various platforms
for communication among the people
belonging from different cultures around the
globe. It facilitates the close interaction
among various societies

Positive Aspects
Social media brought about innovation and creativity
through vivid interaction among the people and
facilitating the sharing of opinion and views on important
matters
 It has also played a great role in the diversification and
internationalization of business units
 Companies have started using online platforms to
promote its products and services. Companies have
started using their websites as a tool for advertisement
Social media has enabled the business organizations to
meet the needs of the customers in a convenient way by
enabling the companies to tackle the grievances and
queries of the customer in real-time basis

Positive Aspects
It has made human life easier by enabling them to procure
information whenever required on any topics. It provides
the user with a wide range of topics to explore
People belonging from different cultures can easily
connect with others using social media and learn about
each other’s tradition and cultural needs.
It helps to break the language and cultural barrier among
the people, by bringing them close and enabling healthy
discussion and debates among them on various key topics
and happenings around the globe.
It is also used by the global leaders to demonstrate their
power and is used by them as a tool to bring equality and
raise voice for the social rights of the citizens

Positive Aspects
Companies have started using online
platforms to promote its products and
services. Companies have started using their
websites as a tool for advertisement
Social media has enabled the business
organizations to meet the needs of the
customers in a convenient way by enabling
the companies to tackle the grievances and
queries of the customer in real-time basis

Positive Aspects
 Social media has enabled the spread of
global culture through its unique feature of
getting people from different backgrounds,
caste, religion, and countries together within
a framework of second
Provides the opportunity to be treated as
equal on the platform, thus imparting a sense
of equality to the people of different cultures

Theories related to globalization
Social media has played a huge role in this by
making prominent use of the Cultural
Evolution Theory for the same.
Cultural evolution implies a change in the
pattern of the culture and habits of the
individuals, which can be learned and shared
by others. Social media has become a cultural
tool that knowingly and unknowingly shapes
the environment for human society

Theories related to globalization
The tradition for marriages and dating has
also undergone a revolutionary change due to
various social media platforms
It has also brought a tremendous change in
the daily habits and routines of the
individuals thereby facilitating a cultural
revolution among the people.
It has emerged successful as source of
moulding people’s behaviour by becoming a
vital part of their daily thus shaping daily
habits.

Negative Aspects
There are negative aspects that have an
influence on the global culture due to the
utilization of the social media
The social media is a cultural tool that has an
influence on the growth of the
interrelationships with different companies