Marketing Report: Social Media, Globalization, and Business Strategies

This report explores the significant impact of social media and globalization on marketing practices. It begins by examining how technological advancements and social media platforms have reshaped marketing strategies over the past 15 years, including a discussion of traditional marketing methods versus current trends like augmented reality and virtual reality in e-commerce and social media. The report then investigates how globalization has affected London, analyzing both its positive effects, such as increased trade and migration, and its negative impacts, including tax avoidance and environmental concerns. The report concludes by emphasizing the importance of globalization for economic development and suggests ways to mitigate its challenges through global laws and international regulations. The analysis covers marketing strategies, the London economy, and the role of social media in business.

SAMPLE

INTRODUCTION
Social media is a part of technology which deals in increasing interaction with the help of
sharing or exchanging of ideas career interest information and other expression with the help of
internet based applications and networks (Chatterjee, and Kar, 2020). Social media plays a great
role in marketing and helps organization to promote their products in effective manner. This
report contains two different parts in which first includes the way in which development in
technology and social media has impacted the marketing of several companies in the past 15
years whereas second part of the report contains a brief description about globalisation and its
impact on London.
MAIN BODY
SECTION A
Discuss the ways development in technology and social media have impacted on the manner the
companies market their product and services in the past 10 to 15 years.
Technology has provided a great medium to interact with the help of internet based
websites and applications which helps individuals to connect with each other in the virtual world
called social media. Social video is an effective tool to get in touch with the world and in the
current time it became an effective tool to reach customers all over the world. The great reach of
social media all over the world has helped the companies to consider it as an important factor in
their marketing strategies. Social media plays an important role in the marketing strategies in
company and organization as it helps them to increase traffic on their websites and applications.
In order to use the social media and technology was their marketing strategy the organization is
required to work on their social skills so that they can effectively communicate or interact with
their customers with the help of internet for the suitable reasons. Effective social media
marketing should be strategic and innovative to achieve success in the market. With the increase
upgradation in technology the social media applications are also upgrading divider which helps
several business to enhance their profitability and sales (e Silva, Duarte and Almeida, 2020).
Promotion before the use of Social Media
In the previous times people use traditional methods for marketing their products such as
billboards, one to one promotion, print and electronic media and many more. The traditional

methods are less effective and have limited reach to the market. Billboards are the boards and the
public place on which advertisements are displayed so that the public can be aware about the
company and their products. But this method of promotion is limited to the extent of
geographical area of that market or the people who visited that market very often. One to one
promotion and print and electronic media is also not that effective for the organization to reach
large market. Taking an example of Tesco the company also use traditional methods previously
in order to promote their products especially the electronic media and billboards are the methods
which are mostly used by the organization. But after understanding the importance of social
media Tesco also use social media to promote their products which help the company to create a
brand image in the mind of customers. Zara and H&M also use social media in order to promote
their products which helps them to create a brand image in the market which helps both the
companies to establish their organization globally and enhance their sales and profitability
(Wawrowski and Otola, 2020).
Current trends in marketing and promotion
In terms of marketing and promotion each and every organization wants to market through social
media as it helps the organization to reach global population. Ocean video became a trend in
marketing and promotion for the organizations. Business organization use social media
marketing strategy for their effective promotion along their customers in which the most used
current social media trends of 22021 is augmented reality and virtual reality. With these two
social media trends the brand's try to offer exciting user experiences to their customers. There are
several E-Commerce organizations like Amazon adapted augmented reality power shopping in
order to allow their users to try their products before purchasing them. Brands like Lens Kart
also offer this augmented reality feature in on their application so that customer can try there
specs on their faces which provides them a great as well as exciting user experience before
purchasing the specs. There are other social media platforms such as Instagram Facebook Twitter
Snapchat who allow their users to try various filters in order to click their images and create
videos. These videos can be shared across which have some brand logos and mascots which is a
great path for branding a product. In order to make virtual reality to be the most used technology
in social media there are several top technology organizations working on it. Facebook provides

a unique feature called Facebook spaces in which up to 3 people are able to interact with the help
of virtual reality device.
Evaluate the impact of social media to business and society
Social media has a great impact on every business in order to promote their product and effective
manner. Zara is a Spanish apparel brand who is specialized in fast fashion and chosen to promote
their product with the help of social media. As the company details products which are most
likely used by youngsters they target the age group related to their product which helps them to
create a brand image in the market. The people of different age group who are active on social
media like the products of Zara and it helps the company to become a brand in the market. In this
case Social media helps the company to reach people all over the world in a less expensive
method and attract customers globally. This is the impact of social media on business and society
(Panigyrakis, Panopoulos and Koronaki, 2020).
Hence, the above discussion helps to identify that the technology and social media has a great
impact on the companies in order to market their products and services in the market place. The
development in technology in the past 10 to 15 years has result in development of social media
and internet which helps the companies to market their products globally and it became easy for
them to enter into international markets. The development and technology and social media has a
positive impact on the companies in order to market their products and services if they adopted
in their organization then they will be able to create a brand image in the market.
SECTION B
Discuss how globalization as a concept has impacted on London with examples and include all
the positive as well as negative effect of this concept.
Globalization is a concept which helps to understand the movement and exchanges of various
things like human beings capital cultural practices technologies goods and services and many
more all over the planet. The meaning of the word globalization is understood with its name
which include global and has is effects to increase and promote interaction between various
population and regions all over the globe (Wilkinson, 2021). According to the world health
organization globalization can be define as “The increased interdependence and
interconnectedness of countries as well as people all over the globe. This helps to understand

generally two interrelated elements that are fast close of good services can and people and ideas
and facilitation of or promotion of such flows.”
Globalization is a wider field as various examples in the market of London in different
fields such as economic globalization, financial globalization, cultural globalization, political
globalization, sociological globalization, technological globalization and many more. All these
examples of globalization deals in different fields life economic globalization deals in
development of trade system whereas financial globalization is linked with the increase of global
finance system. In case of cultural globalization it helps the people and various countries to
interpenetration of cultures virus in political globalization it focuses on development of influence
of international organizations like world health organization or United Nations.
Globalization has a great impact as it effects the holy of United Kingdom. Being a part of
UK London has also impacted from globalization (Navarro, 2020). Globalization has both kind
of effect on the economy that are positive as well as negative effects. Both the impacts of
globalization on the economy of UK are given below:
Positive impacts of globalization in London
Increased trade: Globalization helps the firms of London to take benefits from the goods they
are specialized and take competitive advantage from the market all over the world. It will help
the firms to attract trade from several countries all over the world that helps the firms in London
to increase their trade by increasing their customer base.
Greater choice of imports: Globalization in London helps the country to increase imports
which has importantly raise the choice of consumer goods for the consumers. Just provide a
greater choice to the consumers which can be imported from other countries with the help of
globalization.
Migration: Globalization is a great reason behind the ease of migration of people so that they
can be able to enter and in the organizations of UK. This free movement of migrants create more
labors for the firms of London to fill their vacancies (Axmedov, 2020).
Negative impact of globalization in London

Tax avoidance: Globalization helps all forms to shift their production from high Tax countries
to the lower tax countries which will help them to take advantages of tax loopholes. Famous
companies of London like apple and Google also have taken the advantage of this low tax rates
which create a loss to the revenue of government and will lead to 7 active impact on the
economy.
Growing inequality: With increasing globalization all over the world it has been observed that
the level of income is also not equal in the world which results in growing inequality between
countries all over the world.
Environment: Globalization has impacted environment as it encourage more transportation
which results in more greenhouse gases in the environment. Global warming will also impact
environment of London (Luo, 2021).
In spite of having so much of negative impact in London globalization is an essential part
for the economy of any country. Globalization also includes several challenges faced by the
economy but all these challenges are able to be accepted and minimized by any country with the
help of global laws and international regulations. Taking an example of migration which has a
positive impact in London, when the country has mass migration it also creates a challenge for
UK to provide housing and other public services to those people. This can be minimized by the
country by providing some laws related to the migration so that the migration can be controlled
in London. The global laws and international regulation also provide for various activities which
help the country to minimize the environmental problem and will help the country to minimize
the emission of greenhouse gases so that global warming can be controlled by them. Just like
migration and environmental impact of globalization other impacts can also be minimized or
accepted by countries all over the world in order to accept globalization which is good for their
economy (Woo, and Jun, 2020).
CONCLUSION
The above report helps to conclude that social media is an essential tool for any
organization to market their products and services. Apart from this globalization has also a great
impact in London to enhance their economy. Globalization help the people of London to increase
their buying capacity with the increased trade which will help the country to increase their

economy and became develop. For the development of any economy it is essential for them to
adopt globalization.

REFERENCES
Books and Journal
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