Social Media and Mobile Technology Impact on Hospitality Businesses

This report delves into the significant influence of social media and mobile technology on the hospitality industry. It explores how these tools have revolutionized marketing, customer communication, and overall business operations. The report examines the role of ICT, particularly its impact on SMEs within the hospitality sector, and highlights the use of new technologies like mobile applications. It provides insights into the effectiveness of platforms like Facebook, Twitter, Google, and Instagram for marketing. The report includes a case study of 'Food for Thought,' illustrating how social media and mobile technology have helped the business connect with customers and expand its reach. The study analyzes the marketing strategies employed, the importance of online presence, and the benefits of using social media for promotions, concluding with a discussion of the development of new social media strategies to enhance customer engagement and business growth. References are provided to support the findings and analysis.

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Impact of Social media In Hospitality Industry
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Table of Contents
Introduction.................................................................................................................................................3
Literature Review........................................................................................................................................4
ICT and Hospitality...................................................................................................................................4
Impact of ICT on SMEs.............................................................................................................................4
New technologies....................................................................................................................................5
Mobile technology and its impact to the hospitality business.................................................................8
Case study of Food for Thought..................................................................................................................9
Findings and Discussion............................................................................................................................13
Development of New social media Strategy..............................................................................................16
Conclusion.................................................................................................................................................18
References.................................................................................................................................................19

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Introduction
ICT has influenced on the way the hospitality firms operate. The development of hospitality
industry has improved a lot by using social media technology. The role of social media is
growing rapidly in the hospitality business. In this essay how social media and mobile
technology influence the hospitality businesses. In addition, the case study of Food for Thought
which provides services in London and offers delicious food since 1971 with the help of social
media and mobile technology. The social media and mobile technology enhance an opportunity
to communicate with the customers from very time ago (Jansson-Boyd, 2010). The movement of
marketing by social media application is essential for hospitality business. To boost and to
expand the online deals for the business, these strategy will help the hospitality industry. Apart
from that, Food for Thought offers vegetarian food to the customers. The fundamental action of
marketing by social media application is that an organization conveys their items to its clients. In
addition, social media and mobile technology have progressed from just an ordinary tool which
utilised by people to connect with new and old friends but nowadays, it has been implemented as
the business coordinator which makes a relationship firm and customers through two-way
conversation. Moreover, Food for Thought had a collaboration with Facebook, Google and
Twitter which are the most reliable social networks used by millions of people. The hospitality
industry attempt different practices to help the business for getting high consumer loyalty. As
indicated by this the idea of the hospitality business division for their marketing plan by social
media application is comprehended by the following research report (Lawfer, 2004).
Part 1

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Literature Review
ICT and Hospitality
The hospitality industry has rapidly increased in last two decades with the help of social media
and mobile technology since 1950. The hospitality industries have developed of course with the
contribution from ICT. The hospitality sector with the help of internet are able to do promotions
to the public and customers. The strategies they use is by opening an account in social media and
opening an official website of their company. Also, the hospitality industry emerges as a
significant economic sector because it brings profit to millions of people around the world. The
reflection of cultural diversity and histories in various parts of the world in order to develop the
pattern of the hospitality industry. According to Smith 2013, the hospitality sector has high
priority for many people. On the other hand, according to Kotler, with the help of the internet, a
revolutionizing relationship is created between customers and suppliers of for making money
more efficiently. Kotler additionally stated that a second generation of the design and internet
development which targets to improve communication, interoperability, secures information
sharing and effective collaboration through World Wide Internet (Herberg, 2012).
Impact of ICT on SMEs
Social media marketing is an essential channel for hospitality business and social media is a
great contribution from ICT to SMEs. Social media is one of the critical ways for earning in this
online world connected with social media. The hospitality business can increase their popularity
through social media marketing insubordinately by receiving high ratings. Social media is the
main way that can't be overlooked by any individual in this world. Along with that, the social

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media marketing procedure will be simple and best for the hospitality business of the around the
world. The standard marketing mediums which are accessible are TV, radio and social media.
In this way, promotions through social media or online marketing will be the most and exact
network for the hospitality business (Herberg, 2012). An enormous amount of people around
90% in this world uses social media application, so this is the essential fundamental frequency
for the hospitality business to focus on their groups of viewers by giving promotions to the pages
of Facebook, Googles accounts, Twitter and what’s app. The hospitality business can develop
their package food item arranges, low visit rate, rebates offers by promoting in social accounts
which are accessed through mobiles, tablets and laptops of the customers. Social media
marketing through mobile technology is the best and significant process in this days for focusing
on new clients towards the hospitality business since everyone is dependent on social media.
Individuals utilize the vast majority of the circumstances into social locales even in the unwind
time of their office. Thus, the hospitality business can switch their promotional ads to the social
media or into the mobile applications that will help the hospitality business in focus on their
groups of onlookers or clients(Din and Wu, 2011).
There are numerous online stages accessible online for marketing, however, the top most stages
which can help in target new clients for Food for Thought are:
 Facebook
 Twitter
 Google
 Instagram
New technologies

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The role of the social media and mobile technology both enhance revolution in the sector of
hospitality industry. Besides that, the internet is one of the significant factors which influences
the revolution by creating the connection between hospitality management and the customers.
On the other hand, the mobile phone which is manufactured by various types of international
organisation, influence the evolution of online marketing. In other words, in the current business
market, the mobiles which support operating systems like Android, Windows, Java and iOS
include different types of social media application. Moreover, with the help of both internet and
mobile application, the management of a hospitality industry can promote their services and food
item packages to their existing and potential customers. Also, various types of small hospitality
business like Food for Thought offers attractive food item at low price for those customers who
are connected with them through social media application (Cragg, 2001).
Facebook Implementation
Facebook is the top most step for social media marketing and marks new clients. Actually,
around 80% individuals operate Facebook every day. Like this, target new clients will be
straightforward and fruitful for the hospitality business by plunging promotions to the course of
events of Facebook (Sutherland, 2012). In addition, Facebook is relaxed and has a cordial
domain of the hospitality business is incredible for marketing and target new individuals. Thus,
new individuals make accounts each day on Facebook which is more profit for an organisation
that they can focus on many people each day practically. The hospitality business need to make a
business fan page and need to advance that page through the hospitality business by putting the
connection to that fan page. This internet based marketing Facebook business page rotates
around further by the discussions with the gatherings of people through the posts of hospitality
business related articles, hospitality business items pictures, recordings of hospitality industry or

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marketing recordings. Along with that, with the help of review, those posts in the business page
course of events crowds can share those posts and remark in the posts. Those post can make new
crowds on the off chance that they like the items picture or recordings (Kilroy and Hejny, 2004).
Using Twitter
Twitter is another great and viable instrument for social media marketing. Also, Twitter can help
hospitality business to communicate their updates identified with their new discounts offers over
the internet. Individuals take after Twitter pages, and every one of the twits made by the
hospitality business comes in the course of events of Twitter clients. By communicating of new
updates every day using Twitter can draw in new clients towards the hospitality business. The
clients can stack the official posts made by the hospitality business which will go to the timetable
of different clients. By utilising Twitter as marketing stage can rotate around exchanges and
online correspondence for the hospitality business in this way, the hospitality industry can make
certain about connecting with Twitter as much as they can (Clark, 2012).
Surfing using Google
To download mobile application from android mobile, Google play store is playing an essential
role. Besides that, through Google mail, hospitality business can communicate and offer their
online customers.
Instagram – A tool for high class photos and videos
Instagram is a social networking sites where the hospitality industries can show their class of
food items by posting high-quality photos and videos and customers like to see these high-
quality images. In the industry of hospitality, Instagram includes a huge significance by
providing beautiful and attractive food item destinations with high-quality graphics and photos

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posted by hospitality business. With the help of interesting pictures, hospitality business can also
attract the online customers (Shore and Obrist, 2005).
Mobile technology and its impact to the hospitality business
An application is a kind of well-structured program which only can run on a specific operating
system of a device, for example, a laptop, tablets and mobiles. With the help of the mobile
application, a person learned, and order food item including online payment facility. Regarding
the mobile application which increase the popularity and rating of the hospitality industry. In
other words, the management of an organisation can easily access the account of customers by
providing promotion through email and other online social media network. Apart from that, the
rating of the social media application is an essential element which explains the popularity of an
organisation (Cragg, 2001). In other words, with the help of google play store application which
comes with android based mobiles, a customer can rate an application within the scale of 1 to 5.
With the help of high rating like 4.5 stars out of 5 stars, there will be an opportunity created as a
useful recommendation of an existing customer. Apart from that, a new customer mostly prefers
the high rated mobile applications which increase the connection between family, friends and
social life. These types of social media applications like Facebook, Instagram, Twitter, Skype
and what’s app are effective playing essential role in the online marketing strategy of the
hospitality industry by promoting their offers and schemes to different customers. Moreover,
with the help of the social media application, a hospitality company can draw the attention of
their customers.
Part 2

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Case study of Food for Thought
Food for Thought, who was found the association Food for Thought and Son in the time of 1971.
The head branch of the organisation is settled in the London. Food for Thought is a small size
hospitality business on the planet. Along these lines, the organization runs to meet the clients'
needs and their inclination about a food goal. In addition, the marketing by social media
application plan is required to satisfy the requests and needs of the clients. The organization can
develop its brand value through services with good qualities to its clients. To make the effective
promotion, the mobile application is a suitable decision. To comprehend the helpfulness of
serviceable items Food for Thought first assess the dish before propelling it in the market. Be
that as it may, the advancement of items turns into a noteworthy segment for the organization. As
per research, it is seen that the marketing by social media application as a unique idea of online
marketing. Another important idea is an assembling way. In this procedure, the hospitality
industry distinguishes the present patterns and clients' needs as indicated by ratings of the mobile
application.
Keeping in mind the end goal to satisfy the clients, the management of hospitality needs to give
careful consideration to their online marketing planning. As per the clients' prerequisites, Food
for Thought began conveying productive and great services to their clients. Along with that,
Food for Thought is spending an enormous amount on promotional activities. In addition, they
effectively forward the food items offers details to their clients through online applications
(Sillars, 2015). From numerous years the organization has been giving great service to clients.
Numerous clients don't care to visit better places by visit bundle. Aside from that, there are
diverse categories of social media accessible which are passing the food item discount offers
information from the hospitality business to the clients, for example, mobiles application. Also,

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publicising through the social media is one of the current trend or special procedures which is
connected by numerous small hospitality business like Food for Thought companies. So such
services are given by the organization. So the different advantages which are given by the
organization, for example, offices of various multi-gazed lodgings, and generous rebates on
special food dish. In other words, promotion through social media is a current famous pattern of
development and management of Food for Thought actually can execute this practice to satisfy
their customers. In order to execute social media marketing strategy, the mobile technology and
application measure the information(Sillars, 2015). Also, this information is coming different
sorts of resources, for example, Facebook account details, Google account details and ID of other
social media. Along with that, without client’s information, the food item discount offers of Food
for Thought not able impress any online customers. Aside from that, hospitality business can
successfully retain their customers with the help of mobile technology and social media
application. These are the most important marketing by social media application ideas for Food
for Thought to retain and hold their new and existing clients.
Evaluate the impact of marketing by social media application on society
In society, mostly Facebook has its impact. There are heaps of individuals living in the general
public, and they have an individual inclination. Along with that, the social preferences and
longings of the clients are the primary element of marketing by social media application. Other
than that, with the assistance of marketing by social media application, the management of Food
for Thought ready to choose different sorts of promotional exercises to an extensive open. In
other sense, marketing by social media application does not address previous prerequisites, and
the brain of the general population is conceivably extended by the management. The market's
execution is successfully determined and controlled by the marketing by social media

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application. In addition, the request of the clients can be shaped inside a specific populace, and if
the successful marketing by social media application is directed then, individuals began to
understand that it is basic and will request itself. Alongside that, with the assistance of the
marketing by social media application effort, the financial development can be invigorated in a
specific range. People in general premium can likewise be effectively determined by the fruitful
marketing by social media application. Likewise, the marketing by social media application is
one of the huge components of the difficult financial matters. Other than that, in an unmistakable
society, marketing by social media application can be utilised as an effective business instrument
by an association. Alongside that, without the commitment of marketing by social media
application, an association can't make due in this competitive world(Sillars, 2015). In this way,
through powerful marketing by social media application, the clients have a reasonable thought
regarding where to spend their cash this segment depends on the marketing by social media
application ideas of visit and hospitality industry. In addition, marketing by social media
application gives an approach to extend the business in a particular society including open
cognizance. In addition, different sorts of elements of strategic marketing by social media
application arranging are talked about. Other than that, the idea of marketing by social media
application and impact on society is additionally clarified in this segment. Buyers are influenced
by the internet revolution and patterns for the most part. Along these lines, the changing needs
and worldwide consequences for new patterns are rousing the clients to benefit any service from
the visit hospitality industry. Along these lines, there are some key elements that are influencing
purchaser's practices. Among them the most vital elements are:
Service quality: service quality can change a client's growths. Be that as it may, as indicated by
the quality of service and its upgrades clients will demonstrate their interests. Service cost

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assumes an extraordinary part in propelling a client. The focused cost of services in the
hospitality industry can change a purchaser's action(Sillars, 2015). There are diverse sorts of
elements which are included in the marketing by social media application arranging of
hospitality business industry, for example, e-marketing by social media application, a dynamic
market and system structure, test models and planning and utilisation examination. Along with
that, keeping in mind the end goal to enhance the authoritative execution, the hospitality business
industry ought to concentrate on the strategic client connection, mark character and marketing by
social media application hypotheses and ideas.
E-marketing by social media application: with the assistance of the innovation and IT outline,
the hospitality business industry can awe and get their clients specifically. Other than that, Food
for Thought is one of the acclaimed hospitality goals and incorporates powerful strategic
marketing by social media application arranging. Subsequently, they are in the top position in
their aggressive restaurant industry of the UK. In this manner, the food business is especially
affected by the social, provincial, statistic and monetary condition (Clark, 2006). Along with
that, a mind-boggling marketing by social media application arranging incorporates strategic
client connection which is a piece of the item creation. Despite the fact that, with the assistance
of the e-marketing by social media application idea, Food for Thought ready to associate with
clients which assess client demonstrates, client lifetime esteem introduction, customization of the
offering procedure.
Strategic client relationship: the strategic association with the clients is assuming a
fundamental part in the hospitality industry. Other than that, it is one of the fruitful strategic
marketing by social media application for deals and customers prospects. In order to
synchronise, sort out and mechanise the business procedure, innovation is playing a vital section.

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Albeit, through client service, marketing by social media application, and specialised support,
Food for Thought ready to find, draw in and win new clients (Clark, 2006).
Mark esteem: in the marketing by social media application arranging, the part of brand esteem
has a colossal hugeness. Besides that, Food for Thought is one of the quickly developing
hospitality sector in the London and incorporates bunches of client support. Also, the potential
clients are constantly pulled in by the solid brand esteem. As such, the clients are continually
hunting down most dependable and reliable hospitality organisation so as to finish a visiting
goal. Besides, with the assistance of the brand esteem, Food for Thought ready to pull in more
clients who successfully help to build the commanding gainfulness.
Findings and Discussion
Profile
4/5
Hotel Food 4 Thought
2/5
https://www.facebook.com/
food_4_thought/
2/5
Food for Thought is part of
The Thought Collective, a
group of social businesses
whose mission is to build up
social and emotional capital in
Singapore.
3/5

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As indicated by numerous huge reviews, data and information are particularly comparable
however for some situation, information may not be right, yet information must be precise.
Along with that, to determine any client's issue, the food item discount offers must need exact
and appropriate information of the clients. Other than that, keeping in mind the end goal to
determine any inward issue which happens inside the association, the food item discount offers
obliges information to evaluate the risk. Along these lines, it is clear the real distinction between
the information and the information in Food for Thought(Widén and Holmberg, 2012) .
Effect of technology
Deprived of support of the technology, Food for Thought can't expand their business in the social
media market. As such, In order to enhance the mobile technology, different sorts of advances
are assuming a fundamental part of application and internet browser. Aside from that, in the
hospitality industry, internet technology is mainly used to fulfil the client's demand. Along with
that, when a man Downloads application from a mobile, the flag is caught and reflected by the
satellite in space. Moreover, different sorts of named very qualified specialised individuals
interface the telephone for downloading at the server room. In this way, without specialised
supposed, the field of the hospitality industry is unserviceable. In other sense, the feedback
operations are additionally impacted by the mobile application technology, for instance,
graphical introduction, progressed working framework, redid HTML entries. Also, the site is one
of the best cases of strategic operations since potential clients can turn out to be effortless to a
current by enrolling in the official site of Food for Thought.

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Keeping in mind the end goal to speak with different gatherings, the internet is assuming a
rudimentary portion(Munar, Gyimóthy and Cai, 2013) . Also, with the assistance of the internet,
anyone can search food item and hospitality websites and contact with them from around the
globe. Apart from that, with the assistance of mobile application technology, the food item
discount offers of hospitality industry can give and trade information through the internet which
is one of the most current trends in the social media application technology. Other than that, with
the assistance of Facebook, Google, and Skype, the food item discount offers of Food for
Thought effortlessly trade information with their clients through the internet. Keeping in mind
the end goal to construct a strong relation with different partners, mobile technology plays a
fundamental part which additionally impacts better coordination in the working environment. In
this way, Food for Thought incorporates internet and application technology which gives helps in
online marketing.
The social media marketing through mobile technology has developed as of late with extremely
cost well-disposed way, driving the marketing comes about decidedly. The hospitality industry
must need to recollect about the common strategies additionally relying upon the particular
objectives of the hospitality business. On the other side, the hospitality industry can utilise social
media marketing through mobile technology with the common strategies as contrasting to
making a conflict between them(Sigala, Christou and Gretzel, 2016).
Development of New social media Strategy
The social media marketing through mobile technology can be incorporated into traditional
marketing blend through followed which are:

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Identification of key transformations of social media: beforehand the combination of these
two the hospitality business needs to understand what diverts are driving in execution and
business effect and how to use technology in a cross-channel for recognising how and when the
two different channels affect each other(Baloglu and Bowen, 2010).
Identify the targeted viewers: acknowledgement of the group of viewers is the interpretation of
outside information into an edible food company. Utilising the over a wide span of time
information will permit advertisers in mapping out what sort of computerised substance will
perform with the common strategy.
Build content and digital strategy in collaboration: working off and incorporated marketing
arrangement assesses the creation, repurposing, intensification and syndication of substance,
which will work over every one of the channels. This is additionally vital to coordinate the
disconnected battles for augmenting the compass over the mobiles, tablets and PC(Baloglu and
Bowen, 2010). The scale can be constructed when the advanced and conventional promoting
work in the coordinated effort.
Execute, streamlining and estimation of accomplishment: The hospitality business need to
guarantee that their inward divisions and computerised channels are improved and all around
organised for work in union. The computerised promoters never have room schedule-wise to
exploit technology, investigative mixes and appropriate information to help assess the estimation
of social media marketing through mobile technology. Assessing the execution is an
indispensable piece of this procedure which permits advertisers to deliver more intelligent and
better substance and bolster future arrangements in substance and social media marketing
through mobile technology (Singh and Duhan, 2005).

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Conclusion
This essay is based on social media marketing and mobile technology which can enhance more
opportunity for business expansion of Food for Thought. On the other hand, with the help of
social media marketing through mobile application technology, the management can share
innovative and attractive offers exclusively for application users. Moreover, social media like
Facebook, Twitter and Instagram are utilised as the online marketing platform by many
organisations. Thus, the management of Food for Thought needs to focus on the social media
marketing through mobile application technology which can increase the popularity of the
organisation (Singh and Duhan, 2005).

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