Business Communication Report: Social Media Strategies for IBM Success

This report delves into the evolving landscape of business communication, emphasizing the crucial role of digital and social media strategies for organizational success. The report highlights the importance of adapting to modern communication methods to stay competitive, using IBM as a focal example. It explores the benefits of digital communication, including time and resource efficiency, and the effective dissemination of information within organizations. The report references various sources, including websites and academic journals, to illustrate how social media platforms can be leveraged for marketing, brand awareness, and improved internal communication. It examines the impact of social media on customer relations management and provides insights into strategies for enhancing communication and fostering positive relationships within the workplace, ultimately concluding that embracing social media is essential for modern business operations. The report also examines how IBM has adopted these strategies.

Running head: BUSINESS COMMUNICATION 1
Business communication.
Student Name
Institution

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Table of Contents
Abstract............................................................................................................................................2
Introduction......................................................................................................................................3
Discussion........................................................................................................................................4
Digital communication in modern age.........................................................................................4
Importance of digital communication..........................................................................................4
Social media communication in organizations............................................................................5
Social media era...........................................................................................................................5
Social media strategies.................................................................................................................6
Conclusion.......................................................................................................................................6
References........................................................................................................................................7

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Abstract
To keep up with the changing dynamics of the business environment, organizations have
to embrace the use digital communication strategies to stay relevant and be able to compete
favorably with the competitors. The use of social media has proved to be of much importance
when it comes to the success of the business because it plays a very critical role. This report has
used various resources to highlight the importance of using social media to communicate in
many organization and IBM has been used as the focal company.

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Introduction.
Business communication over the recent years has proved to be of undeniable importance
when it comes to the success of any business entity (Meredith, 2012). Organizations should
develop the best strategy that will enable them to communicate effectively with every
stakeholder in the organization. This will ensure that the goals of the organization are well
communicated and this will motivate the staff to work hard to attain them. This report is written
to highlight the use social media in the workplace to communicate in IBM.
Discussion.
There are various resources used, and they include;
Digital communication in modern age
The website will be very beneficial to the report because it highlights the importance of
using digital communication strategies to communicate (Findsome & Winmore, 2015). This
helps in saving time, and this helps in ensuring that important decisions are made as quick as
possible. Employing digital marketing will, therefore, ensure that IBM management can
effectively communicate instructions to the subordinates quickly.
This resource is reliable because the authors are associated with a reputable organization
Findsome & Winmore and the information is from an official website. The text is written for
anyone with interest in digital communication. The information is explained in a transparent
manner. The objective of the text is to explain the importance of digital communication. The
website gives the required information and the data is up to date.
.

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Importance of digital communication.
This is a website which highlights the importance of the use of social media to
communicate. The resource states that there are various social media platforms which can be
used to communicate (Kenneth, 2015). IBM can choose to use one of the following channels
which include Whatsapp, Facebook, Twitter, Instagram and many others.
This resource is reliable because the author of the magazine is Kenneth Burke and the
text is published in a reputable magazine, Text Quest and published in an official website. The
text is written for everybody who can read. The texts are also written in a transparent manner to
suit the audience. The objectivity of the text is maintained throughout and the information is
current and up to date.
Social media communication in organizations.
This is an academic journal which explains why organizations have opted to use social
media to communicate. Social media is being used by many businesses to market their products
and also create awareness about their activities (Macnamara, & Zerfass, 2012). IBM has
embraced social media platforms to market its products and services.
This resource is reliable because the authors are Macnamara who is a professor at the
University of Technology Sydney and Zerfass associated with the University of Leipzig. The text
is published in a peer reviewed journal. The information is written for audience with interest in
communication strategies. The text is very clear and transparent and does not deviate from the
topic of discussion so as to maintain its objectivity. The information was written in 2012.
Social media era.
This is an academic journal which has been written to discuss why social media
communication cannot be avoided in many organization nowadays (Malthouse, et al, 2013).
Many organizations are using social media celebrities to market their products because the

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celebrities have a huge following which can help the firm increase its sales. Facebook, for
instance, has sharing and tagging options which enables information spread easily.
This resource is reliable because the academic journal was authored by Malthouse, E. C.,
Haenlein, M., Skiera, B., Wege, E. and Zhang, M and they are associated with reputable
institutions which include Northwestern University. The text is published in a peer reviewed
journal which is written for audience with special interests in social media especially in customer
relations management. The information is provided in a transparent manner. The text does not
contain unnecessary information and it is up to date having been written in 2013.
Social media strategies
This is an academic journal written to explain how social media channels can be used to
enhance good relations in an organization (Guffey, & Loewy, 2012). The management can use
messaging platforms such as Facebook messenger to issue strict instructions in a friendlier way
by the use of emoji and this will ensure there is good relations between management and the
subordinates.
This resource is reliable because the authors are Guffey and Loewy who are associated
with various reputable institutions which include the University of Illinois and many others. The
information is published in a peer reviewed journal targeting the audience which has interest in
business communication. The text is explained in a transparent way and has maintained its
objectivity by being precise and straight to the point. The information provided is current as it
was published in 2012.
Conclusion.
From the various resources discussed above, it is very clear that organizations have to
switch to the use of social media to communicate. This is because implementing digital

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communication has proved to have many benefits which include saving time and resources and
also ensuring that organizations can easily communicate instructions to their subordinates. IBM
has embraced the use of social media to communicate, and the firm has enjoyed a lot of benefits.

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References
Findsome, & Winmore. (2015, September 24). findsomewinmore.com. Retrieved from
www.findsomewinmore.com: https://www.findsomewinmore.com/its-national-
punctuation-day-lets-talk-about-digital-communication/#.Wg7K32eWZ25
Guffey, M. E., & Loewy, D. (2012). Essentials of business communication. Cengage Learning.
Kenneth, B. (2015, December 7). textrequest . Retrieved from www.textrequest.com:
Communication-prevalence-importance/
Macnamara, J., & Zerfass, A. (2012). Social media communication in organizations: The
challenges of balancing openness, strategy, and management. International Journal of
Strategic Communication, 6(4), 287-308.
Malthouse, E. C., Haenlein, M., Skiera, B., Wege, E., & Zhang, M. (2013). Managing customer
relationships in the social media era: introducing the social CRM house. Journal of
Interactive Marketing, 27(4), 270-280.
Meredith, M. J. (2012). Strategic communication and social media: An MBA course from a
business communication perspective. Business Communication Quarterly, 75(1), 89-95.
https://www.findsomewinmore.com/its-national-punctuation-day-lets-talk-about-digital-
communication/#.Wg7K32eWZ25
www.textrequest.com: communication-prevalence-importance

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