Integrated Professional Skills in the Digital Age Analysis

This report delves into the multifaceted impact of social media on professional skills within the digital age. It begins by comparing and contrasting the positive and negative effects of social media on internet usage, highlighting increased connectivity and new business opportunities, while also addressing concerns about reduced reliability and criminal activities. The report then examines the challenges and security measures related to online social media services, including privacy concerns, public humiliation, reputational damage, financial disclosure risks, and addiction. It proposes solutions such as private accounts, strong passwords, and security technologies. Finally, the report provides examples of social media applications like Instagram and LinkedIn, comparing and contrasting their applications, features, and suitability for business, offering insights into their respective strengths and weaknesses. The report aims to provide a comprehensive understanding of social media's influence on professional development and the importance of navigating its challenges effectively.

Integrated
Professional Skills
In The
Digital Age

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1) Compare and Contrast the positive and negative use of social media on internet.............1
2. The challenges and measure of security and privacy that are taken when social media
services are used online..........................................................................................................3
3) Examples of Social media applications & its comparison and contrast according to their
applications, features, discussing their suitability for businesses...........................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Professional skills are linked with development of understanding that helps in career
development and growth. In modern time, professional skills connect with digital activities for
proper education and skills of technology is required. These skills consist of different attributes
like leadership, conflict management as well as project management in respect to get success in
any field or area (Adegbenro, Gumbo and Olakanmi, 2017). Due to changes in digital activities
impact on the skills so according to that enhance skills for digital age. Digital skills are digital
technologies where required proper guidance to get success in the world. In digital age, it is
required to acquire professional skills that helps to sort out all the challenges. Present time,
society operate different things which are related with internet. The report consist of positive as
well as negative effect of internet on society. Along with, discuss challenges, security and
privacy in regard of social services. Additionally, comparison between two unified
communication services providers like BT group and SCT business communication is done that
supports to analysis different features, application as well as suitability.
MAIN BODY
1) Compare and Contrast the positive and negative use of social media on internet
The internet is a global wide area network that links computer systems across the world.
It consist of various high bandwidth data lines that contain the internet backbone. Along with
Social media is a type of electronic communication which is used by different types of people to
create online communities to share information, thoughts, personal messages and other content.
The platform of social media use by people to conduct different activities like Share information,
pictures, videos, promotion, connect across world with people etc. Nowadays, use of internet
increase day by day because social media plays crucial role to connect people and increasing
communication channels in between people. Users connect with social media through tablet,
commuter and smartphone via web based software or web application for messaging. All
systems are required internet to use of different application of social media (Dalal, Archambault
and Shelton, 2017).
Positive impact of Social media on internet
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Social media activities increase day by day and people activate more than online as
compare of offline activities. It impact on the internet use and provide positive benefits which are
discussed underneath: Increase of connectivity: In present time social media plays essential role due to show
case technological savvy and creativity. It increased self confidence by empowering
introverts to present heir ideas. Through these activities people connect with each other
and share information, pictures, documents and other things. When people use social
media for personal as well as profession relations so increase usage of internet. To
connect different social media require different systems like tablet, computer, mobile and
others which are connected by internet. People get various alternative through social
media and use for different things. This has lead use of internet which is utilised for
social media and enhance earnings of network providers (EL-Daou, 2016) .. Reduction of communication barriers: Social networks are very useful in promotion of
communication on various subject spread over large number of users. Through different
social sites people connect with each other on global level. They are sharing personal
thoughts, interest and other things. Now a days mostly people prefer video calling that
depend on the good range of internet. So through social media increase consumption of
internet at wide level.
 New business opportunities: To start new business people use social media sites for
promote their business at different social media sites. In present time people active on
different applications like Facebook, Instagram, twitter and many others sites. Many
business organisations are using customise account on the social media sites and some
the creating merchant account where entrepreneur presenting their business offers. On
social media sites present advertisement of their business. Large number of promotional
activities done on social media site. Online advertisement impact on customer easily and
they collect information about company through social media where different customers
provide their reviews. To conduct all these activities require to internet and increase use
of interest in broad manner (Tammaro, 2016).
From the different points it is analysed that social media impact in positive manner on
internet because it increase consumption of internet.
Negative impact of Social media on internet
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Along with positive impact, discuss about negative impact of social media on internet
that are mentioned below: Reduction of reliability: There are facing many problem if continue use of social media
because it increase lots of scam, people live in online world, loss money as there have
been many reasons that reduce reliability on social media. People take bank details
through social media and fraud with them. As a result people do not use internet banking
due to fear of loss of money. All activities impact on internet in negative manner
(Ferguson-Patrick, Reynolds and Macqueen, 2018). Physical disease: In present time people aware for health and become health conscious.
They are aware about the use of social media and face effect on eyesight, skin any other
problems. Many people are using social sites all time and prefer to keep business in
online activities rather than offline. As a result there is no physical movement create
many disease that impact in negative manner on internet. In UK children face problem in
writing because of regular type and touch on gadgets. These reasons are become to less
use of internet and show negative impact.
 Criminal activities: In present time mostly criminal activities happen on social media but
people blame to internet. Social media sites also lead to motivate of all criminal activities
because mostly people active on these application which help to promote wrongful acts.
These activities impact on the society and internet in negative manner. Many time face
fake news and rumours that spread out every where through different social media sites
and as a reason the government banned internet for certain period of time.
2. The challenges and measure of security and privacy that are taken when social media services
are used online
Social media platforms are helping in different activities like sharing information, photos,
videos, documents and many other things. With positive thing, some challenges take place on
social media sites that present adverse effect on society. In modern time, social media platforms
plays essential role in advertisement in between peoples (Sousa and Wilks, 2018). There are
discussed some challenges in regard of security in regard of social media such as:
Challenge of privacy and security Public Humiliation: It is a big challenge that face by people because of thoughts or joke
share on different application sites. There are facing many cases where humiliate through
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particular things. It is required to avoid these consequences and measure should be
occurred for future activities. Like, these humiliation activities can lead for serious
mental application on an individual where they can face mental illness. Damage on reputation: On social media application people easily hack and activate
account of other people at any time. It is harmful for user because many competitors use
this to fall down reputation of people by one fake pose on social media. Rumours are
spreading rapidly on social sites and people easily believe on that. Fake post impact on
the goodwill of particular organisation. Thus, it become challenge for different entities
who can use advertise their product on this platform but in many condition pose a
negative impact on reputation of an organisation (Hanlon, 2019). Financial disclosure: Many organisation face problem of financial disclosure because
when staff members active on different social sites so they leak information about
company. It is required to become careful and neglecting active engagement on social
media platform that can posses a effect on stock prices. Addiction: As per the study and research it is getting that people addict for the social
media and check phone in few times. It become part of daily routine and increase lot of
wastages of time. Like students and working people addict from the productivity.
 Affecting productivity: To improve production activities, mostly organisation use
different social media application to engage with customers and advertise their products
& services to broad manner. Due to changing trends shift of interest of people and they
post image to made friends rather than business relationship. Most of the British
organisation lost interest of people about 2.2 billion due to social phenomenon
(Pennington and Richards, 2016).
Measures of security and privacy:
To tackle different challenges that arise at social media platform at the security
measurement time that must be focused on people as well as business entity mentioned below:
 Private account: It is a type of measurement where where focus on people who have own
account on social media. Another person can not use this account and do not access
information without permission. It means only known individuals can be accessed
information and use for good things.
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 Strong password: To make account on the different application of social media create
strong password which can not predict by any person. For create strong password use
different letters, numerical, characters. It supports in hindrance of hacking of personal
accounts and user must change password on manually basis (Hutchison, and Colwell,
2016).
 Security technology: To neglect different issues as well as challenges that occur in social
media sites require to used advanced features in order to share different information.
 Take responsibility of own security: To keep secure at social media sites require to assure
about the security things and keep protected. When all the measurement are taken before
hand all social media users then it will automatically reduce adverse effect of particular
challenges in case of social media.
It is important for each social media user to aware from challenges that occur on social
media sites which help in secure & privacy. When all different things are measuring then adverse
impact of social media will be removed.
3) Examples of Social media applications & its comparison and contrast according to their
applications, features, discussing their suitability for businesses
Different types of social media sites used by people for personal and professional use that
has been developed and achieved a lot of popularity. There are discussed two famous social sites
that use by most of people in broad manner such as:
Instagram: It is a free, online and photo sharing site and part of social media that was
taken by Facebook in 2012. This application provide facility of apply effect, edit photo, upload
images & short videos through different gadgets. It is used about 400 million peoples to share
photos, videos and other information. There are creating merchant account where post about the
products & services to attract customers. The main reason of this application to tweak setting,
connect with people, explore and creep and so much more.
LinkedIn: It is part of social networking site which is mainly used by people for create
professional relationship. The main purpose of LinkedIn to enables registered members to set up
and document networks of an individuals they know and trust professionally. It was founded in
year of 2002, December. This site available in different languages and about 400 users are
registered in this site. It helps to find out right job and connect with employer in order to
presenting statistics and information (Kumar and Pande, 2017).
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Comparison and contrast of applicants, features ad suitability for business
Comparison
 Instagram is good social media platform where people add stories, post and go live with
different effects. It is image sharing application which is used by people on routine basis.
On the other side LinkedIn site is mainly used for business purpose where people create
professional relation.
 Instagram site is creating for business context where people connect and developing of
visual appeal. It is using by people for hashtag (#) and developing brand communities.
While LinkedIn is using for searching job as per the interest and employer shortlist
candidates for the vacant position in business (Meissner and Shmatko, 2019).
Contrast
 Instagram is allowing of people for sharing information and establish good relation with
each other. While LinkedIn is mainly utilised by professionals in order to find out
suitable job as per the requirement. Business entities usage this site to set goodwill and
hire talented people.
 Instagram is a social platform where people exchange their thoughts and make effort for
create good relation among people. Whereas, LinkedIn helps to create professional
relation with employer and impress them with own skills to get job. Through this site
people aware for brand, effective business results and knowledge their potential
customers.
Application and suitability of different social media for businesses
Application of Instagram for business context
In current time, Instagram is a part of social media which is famous among teenagers and
concentrated on original content. It is mainly depended on relation of people who like original
content and not curation. Instagram is a good platform to connect with different types of people
and sharing information as per the interest. Such as, Zara is targeted customers through
Instagram page which is designing for attracting customers to purchase their products. On their
page provide offers, new arrivals, trends of fashion to customers. It is helpful for Zara to engage
with more customers and cover market.
Application of LinkedIn for business context
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LinkedIn is a social networking site which is creating for business community. The main
aim of this site to attract employees to register their number with documents where mention
about skills, knowledge, experience and any other things. It is defined as professional network in
which employer and employee connect with each other and offer job after analysis CV. Mostly
people engage with this site to create good professional relation. It is famous site which is used
by different organisation to searching right candidate for vacant position. In context of Sainsbury
use this site to recruit financial manager for vacant position. For this analysing skills, experience
and abilities that suitable according to business requirement (Niederman, Ferratt and Trauth,
2016).
CONCLUSION
As per the above report it has been concluded that in 21st century social media plays
effective role for overall growth and living of standards depend on social activities. There are
increasing users on social media sites which have become famous but it is affecting internet in
positive as well as negative manner. Along with identify different challenges also which have to
be taken carte through using a specific application. There are taking two famous social media i.e.
Instagram & LinkedIn and their usage in context of business.
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REFERENCES
Books and Journal
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