Impact of Social Media on Business: A Comprehensive Report

This report delves into the multifaceted role of social media in the contemporary business landscape, particularly in the context of the challenges posed by the COVID-19 pandemic. It begins by outlining both the positive and negative aspects of social media, including its capacity for connectivity, information dissemination, and targeted marketing, while also acknowledging the risks of cyberbullying and mental health impacts. The report then addresses the security and privacy challenges associated with social media, such as hacked accounts, stolen passwords, and stalking, proposing measures like unique passwords and cautious information sharing. Furthermore, it compares and contrasts various social media platforms like Zoom and TeamViewer, highlighting their features and applications in facilitating online meetings and remote collaboration. The report concludes by emphasizing the essential role of social media in maintaining business operations, especially during times of crisis, and the importance of adopting security measures to mitigate potential risks.

Integrated Professional
Skills in the Digital Age
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Positive as well as negative aspects of social media...................................................................3
Challenges along with measures of security & privacy which needs to be taken.......................4
Comparing and contrasting the features and applications of various social media platforms
adopted by organisations in the situation of COVID 19..............................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
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INTRODUCTION
In the present environment due to all the difficulties faced by COVID19 all around the
world, it becomes difficult for the business environment to survive at the marketplace. It
becomes complex for the workforce to perform their work from their home and produce positive
outcomes in the current adverse situation. Human resource need to learn and develop their skills
on a regular basis as per the environmental situations. Along with this, social as well as digital
platforms plays very essential role as it assists in conducting meetings and interactions by using
various sources of internet. The current report is completed based on various social platforms
used by business organisation as well as their positive and negative aspects. In addition to this
comparison between features of some digital technology are also included in this report. It also
includes discussion about challenges linked with the social media platform along with different
types of tools used by business organisation in the current situation of COVID19.
MAIN BODY
Positive as well as negative aspects of social media
Social media is a new age technology which completely modify the method individuals
interact with their family, friends, colleagues and peers. Every coin has two sides similarly an
element have its both positive and negative aspects. Some of these positive as well as negative
aspects are going to be discussed as follows:
Positive aspects
 Connectivity – One of the most effective as well as positive element related to social
media is connectivity. It helps in connecting one person to another at any time, any place
which develop positive relationship with each other in an effective manner. Along with
this, it helps in sharing thoughts, information and ideas while used by business
organisations in order to conduct online meetings.
 Updates as well as Information – It has also been said that social media helps in
keeping individuals updated related to the situations across the world. It is the fastest
method which spread any sort of news within few seconds. People or educational system
use it as a mode of education in the present situation of COVID19.
 Target audience – Large number of business organizations adopt social media platforms
in order to promote their products and services so that they can create awareness about
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their offerings at the competitive marketplace. Therefore,, targeting customers become
very easy by the time social media got introduced as they requires less time, cost and
provide full benefits.
 Better customer satisfaction – In terms of business organization, it is said that social
media plays very essential role in order to maintain a communication between
organization and customers. They provide feedbacks and review on their online website
which help in knowing the demand and requirements of customers and satisfy their needs
in an effective manner.
Negative aspects
 Cyberbullying – Biggest negative aspect of social media is that any individual can be
bullied as a person can hide their original identity and easily bully someone. It is a
medium which highly affects the person mentally or emotionally as people are becoming
addicted to this. Hackers use personal details of social media users with the help of which
they bully and blackmail them.
 Mental Health – According to a study it has been revealed that internet or social media
can influence person’s mental health as it become constant distraction. It has also been
identified that people who regularly use social media such as Face book and Instagram
highly affected with mental health issues.
 Limits face-to-face communication – Another negative impact of social media is that
people become lazy and avoid direct as well as face to face communication as they are
highly engaged with smart phones. They give very limited or less time to their family as
they are much more involve in social media platform.
Challenges along with measures of security & privacy which needs to be taken
It is said that increases in the usage of social media develop various challenges when it
comes to security and privacy. Security, privacy and safety are some key essential element which
are the factors need to be emphasized by individuals while using social media platform. Along
with this, people in today’s era are more based on social media where they face various issues
and challenges related to their identity, data and information. Some of these challenges are going
to be discussed as follows:
Challenges
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 Hacked Accounts –When a person use social media and a hackers use their information
and data in indirect manner harm the overall image of the person. In present time, it has
been observed that number of hackers are increasing day by day which creates challenge
for individual related to their security and privacy on various social platforms.
 Stolen Passwords – This refers to one of the most common issue related to security
which is faced by large number of people while using social media platform. Stealing
password of a person might create hurdles for them as hacker get uncontrollable access to
get personal information or data of user.
 Stalking – Online or digital stalking, cyberbullying, hacking are some of the most
common threats faced by individuals who use digital platform. Stalking is one of the tool
used to stalk, track or examine the whole information of the person and can affect the
image and whole performance of the other person in a negative manner.
In order to overcome such challenges there are various measures used by individuals or
large number of business organizations in order to maintain their security and privacy. Some
of the common measures are going to be discussed as follows:
 Unique passwords – It is quite complex or difficult for a person to remember tricky,
unique or complex passwords but is will help them to secure their personal information,
account or data from getting hacked. People in today’s digital world use online mediums
in order to communicate with others, for shopping, banking transactions and for paying
bills. Therefore it becomes essential for them to use tricky passwords so that it becomes
difficult for a person to hack the account. As a result, it will help in securing personal
data and information while using social media platform.
 Avoid getting too personal – It has been identified that people using social media and
get too personal and attached where they often share their valuable or personal
information such as bank details, passwords and many other details. All these
information might get used by other person in a wrong way and leads towards loosing
money or other precious elements. Therefore, it is advisable for each and every person
who use social media or other digital platform that they must keep a boundary with others
where they must not share any sort of data with any other person.
 Using block or blacklist button – It is advisable to a social media user that when a
spammer or hacker follows as well as threatens him or her along with sending unwanted
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links or sites, it is requested to the person that must use block button in order to block the
person and not open the link send by hacker in any case. Along with this, they can also
report the account of number as spam. Therefore, respective social media companies will
fully examine and monitor the account and if high number of individuals report the same
account in spam then they permanently remove that account from the social media
platform. This as a result, eliminate the chances from coming back in near future.
With the help of above stated information, it has been concluded that individuals need to
adopt all these measures in order to avoid any sort of challenges and disputes faced by them
related to their safety and security measures.
Comparing and contrasting the features and applications of various social media platforms
adopted by organisations in the situation of COVID 19.
Social media refers to that tool used by large number of organizations so that they can
maintain their brand image at the marketplace. At the present situation where COVID19 hit the
whole world and affects the economic system of various strong and well settled countries, large
scale organisation communicate digitally with their staff members, customers and try to maintain
their position at the marketplace. Example of these tools includes Zoom, Go to meeting, team
viewer, WebEx and and many more. Some of these tools are going to be discussed in a detail
manner as follows:
Zoom
ZOOM is an online platform where video conferencing, web conferencing are conducted
by individuals to meet and communicate with each other. This is a platform which includes
feature where it is not necessary to have account on zoom in order to attend the meeting but
requires when to conduct an online face to face meeting. This is a digital platform where
individuals can easily interact with their long distance friend, family and other people around the
world. In the present situation of pandemic like COVID19, people doing their professional work
from their home where management teams conduct online meetings on a regular basis to keep
their workers motivated and updated. This is a platform where a meeting conducted by higher
authorities of the company includes around 100 individuals at a single time and can
communicate with them for almost 40 minutes. These features help business entities to conduct
an online meeting where they can easily communicate with their team members at a single time
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whenever and wherever they are. This is a video conferencing tool used by large number of
organizations across the world.
Team viewer
Another social media tool used by business entity in the present environment where
world is facing a situation of pandemic COVID19. It has been identified that TeamViewer is a
proprietary software tool used as a desktop sharing, application for remote control, web
conferencing, online meetings, file transfer among desktops, computers or laptops. This tool has
its own features with the help of which individuals can easily perform their work through this. It
has been identified that TeamViewer is considered as world’s first and most effective remote
support technology which help in allowing to share screen on iOS devices with the help of any
mobile or desktop devices. It also includes feature like video conferencing and online meeting
where business organisation can conduct meetings digitally and communicate with their staff
members on a regular basis.
It has been identified that digital technology or social media platform is totally changing
the method with the help of which business organisation can communicate with clients,
customers and other essential individuals related with the company. It is not hidden that the most
time, money and efforts effective tools as compared to traditional methods are online or social
media platform. Therefore, it has been concluded that social media play very essential role in
order to maintain long term sustainability at the competitive marketplace. As compared to above
stated tools Zoom and TeamViewer, it is said that zoom is the most effective and beneficial
method used to communicate or interact with each other through digital technology.
CONCLUSION
With the assistance of above information, it has been said that social media or digital
platform plays quite essential role in order to share or communicate with large number of people
at a single time. Along with this, it has also been said that it includes both positive and negative
aspects which can foster or hinder the whole work. Furthermore, large number of people use
various methods in the present situation of COVID19 in order to make interaction or
communication with individuals by using internet. In addition to this, it has also been said that
there are some challenges which creates hurdles in the safety and security process. Wherein,
some of the most essential measures are also there which assist in maintaining safety for
individuals in a long run.
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REFERENCES
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