The Impact of Social Media on Business Marketing and Communication

This essay examines the impact of social media on business development, focusing on how organizations adapt their marketing strategies to incorporate online platforms. It highlights social media's role in internal communication and overall organizational improvement. The research employs a qualitative approach, utilizing online journals and articles to analyze the use of platforms like Facebook, Twitter, Instagram, and LinkedIn. The essay addresses the research question of how businesses are leveraging social media for growth, referencing studies that demonstrate social media's increasing prevalence and advantages in marketing and communication strategies.

Running head: IMPACT OF SOCIAL MEDIA ON BUSINESS
Impact of social media on business
Name of the Student
Name of the University
Author’s Note

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IMPACT OF SOCIAL MEDIA ON BUSINESS
Table of Contents
Field of Research.............................................................................................................................3
Secondary research..........................................................................................................................3
Research question............................................................................................................................3
Search Terms...................................................................................................................................3
Merged articles and References.......................................................................................................4

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IMPACT OF SOCIAL MEDIA ON BUSINESS
Field of Research
Social networking has been making different open door for organizations in the market. It
has helped in making new systems over the internet at wherever of the world. In this way,
organizations may grow their market effortlessly everywhere throughout the world (Lim, Cheah
and Wong 2017). The reason for the examination is clear up the effect of online networking on
how organizations have been adjusting promoting systems for joining internet based life. Online
life can be utilized as an inner correspondence media among representatives of any association
(Thoma et al. 2018). In this way, internet based life can be an essential angle in for the
improvement of any organization.
Secondary research
A qualitative research study will be done with the help of online journals and articles.
However, readily accessible data has been collected from
https://spiral.imperial.ac.uk/bitstream/10044/1/24944/3/BriaPDF_FE.pdf.
Research question
This paper aims at analyzing the impact of social media in the development of
organization. The research question focuses on how organizations are using social media for the
development of their business in the market?
Search Terms
Social Media, Brand Image, Internet Marketing and Business opportunities

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IMPACT OF SOCIAL MEDIA ON BUSINESS
Merged articles and References
As said by Beri (2017), social media has increased much prevalence in the market with
its advantages in the market. Social media has been managing over the showcasing procedures
for business associations. The utilization of online networking as a correspondence media has
been real advantage for an association. Different online media platforms including Facebook,
Twitter, Instagram and Linked In have been most generally utilized by clients over the web.
Beri, N. (2017). Impact of Social Networking Sites on Adolescence: A Review. International
Journal of Research Culture Society, 1(5), 19-23.
Lim, X. J., Cheah, J. H., & Wong, M. W. (2017). The Impact of Social Media Influencers on
Purchase Intention and the Mediation Effect of Customer Attitude. Asian Journal of
Business Research, 7(2), 19.
Thoma, B., Murray, H., Huang, S. Y. M., Milne, W. K., Martin, L. J., Bond, C. M., ... & Chan,
T. M. (2018). The impact of social media promotion with infographics and podcasts on research
dissemination and readership. Canadian Journal of Emergency Medicine, 20(2), 300-306.