Investigating Social Media's Impact on Sainsbury Consumer Behavior

This report investigates the impact of social media on consumer buying behavior, focusing on a case study of Sainsbury. It explores the role of social media platforms in shaping consumer decisions, aiming to identify both positive and negative influences. The research employs qualitative methods, utilizing primary and secondary data collection through questionnaires and literature reviews. The study addresses research questions related to the concept of social networking in retail, the significance of social media platforms, and their influence on consumer purchase decisions at Sainsbury. The findings contribute to understanding how businesses can leverage social media effectively while mitigating potential drawbacks, providing valuable insights for enhancing consumer engagement and satisfaction. Desklib offers a range of study tools and resources, including similar assignments and past papers, to support students in their academic endeavors.

PROPOSAL AND ETHICS
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................2
Background..................................................................................................................................2
Aim..............................................................................................................................................3
Objective......................................................................................................................................3
Research question........................................................................................................................3
Rationale......................................................................................................................................3
RESEARCH METHODOLOGY....................................................................................................4
Research approaches....................................................................................................................4
Research philosophy....................................................................................................................4
Data collection.............................................................................................................................4
Sampling......................................................................................................................................5
Data analysis................................................................................................................................5
Reliability and validity................................................................................................................5
Ethics consideration.....................................................................................................................5
Time frame...................................................................................................................................6
REFERENCES................................................................................................................................7
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TOPIC: To identify the effect which social media has on consumer buying behaviour: A study
on Sainsbury.
INTRODUCTION
Social media play the important role in buying behaviour of the customer and make sure
about the high impact over their business. While through which that could be having the high
impact over their organization for which the customer can easily make sure about their buying
process (Dong and et.al., 2021). Sainsbury is multinational supermarket chain and which
operates with having the large development in various countries. Furthermore, while having the
business through social media that could help the organization for knowing about the social
trends towards their customer and how to make sure about their high impact over the business
(Kim and Kim, 2018). While having the business on social media that could also lead for having
the development and make sure about the high estimation of the profits in business. Social media
must be important for buying behaviour. While having the business through social media that
could help the business in having the profits. Through which that could help the organization for
knowing about the development. But sometime, the social media also have negative impact over
the business in which they cannot have the profits. This might be happened while due to having
the less review on the products (Loxton and et.al., 2020). This report explains about the
secondary and primary research for having the better study on social media along with the
research methodology through which it come to know about the various methods for having the
research. Social media play their important role while for having the high impact over the
organization.
Background
Social media in organization have their high impact over through which they can easily
have their more estimation for which they can easily make sure about those things which might
be important for them in having their more development. In having the business through social
media that could have the more customer through which that could be easier for achieving the
customer satisfaction (Briciu and Briciu, 2021). Along with this making them more attraction
towards having the huge discount and offer to their products and services. Social media have the
role for the business growth and development for which they can make sure about those things
which might be important for them in having the development. As social media also help the
business for knowing about the various trends and make sure about the many things which seems
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to be important for them in having the high ethical issues for their organization (Dimitriu and
Guesalaga 2017). As social media also has negative role for their organization through which
many of the company can have their loss. Through which the customer range can get down and
do not have much market place for their products and services. Furthermore, the social media
can be also having the negative impact over the business and make sure about the rating to their
products (Shareef and et.al., 2019).
Rationale
The main motive for selecting this topic is to make the people for knowing about the
impact of social media on buying behaviour. Along with social media seems to be important in
having the proper development of the business and the high impact over their business. This
might be also important while for having the better future aspects for the organization. Hence,
for stating more knowledge about the social media impact over the business on their company.
The social media buyer purchasing conduct is the investigation of how people and associations
select and use items and administrations. Its insufficient to sell items and administrations on the
web. The brand should stick out and unmistakable in the midst of the ocean of data accessible to
social media clients. The customer can also come to know about their various kinds of products
and services in the market while having the social media account. Social also have negative
impact towards their brand in which they can make sure about the high quality of products and
services. Through which that could also have their more negative impact and customer while by
seeing they might be buying the products and services (Ismael and Ploeger,2020). If they will
have the poor rating than no customer will buy their products. Hence, the products and services
rating on social media must be have the right and make sure about the content about their
organization.
Research question
 What is the concept social networking on buying behaviour of consumer in retail sector?
 What is the significant and role of social media and platform on consumer buying
behaviour in Sainsbury?
 What is the influence with social media platform on the decision of consumer regarding
the purchase with Sainsbury?
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Aim
" To identify the effect which social media has on consumer buying behaviour: A study
on Sainsbury".
Objective
 To develop the concept social networking on buying behaviour of consumer in retail
sector.
 To examined the significant and role of social media and platform on consumer buying
behaviour in Sainsbury.
 To understand the influence with social media platform on the decision of consumer
regarding the purchase with Sainsbury.
 To recommend strategies for minimizing negative impact and enhance positive impact of
social media on retail consumer.
RESEARCH METHODOLOGY
This research will help for knowing about in which methods the research has been
conducted. Hence, there are mainly two types of research qualitative and quantitative. In this
scholar have selected the qualitative research type because for getting more proper research on
social media impact on buying behaviour.
Research approaches
It will state about the research how that will used by various approaches in research for
making the relevant and ethical research (Housen and et.al., 2019). Here, two types of research
approaches which is inductive and deductive research approach. In this scholar have selected the
inductive research approach for making the effective techniques.
Research philosophy
It is the proper manner for collecting the data and facilities for developing the knowledge.
Here are the two types of research philosophy interpretivism and positivism research philosophy.
The scholar has selected the interpretivism philosophy through which it might be more helpful in
gaining much knowledge and developed the various goals.
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Data collection
This refers to collecting the information or gathering data from the various methods and
that might be play the important for having the proper conclusion for the research. This mainly
can be done while by using the primary (Cachero-Martínez and Vázquez-Casielles, 2021). In
present research scholar have selected the primary and secondary research while through which
the scholar will make the questionnaire.
Sampling
It means the sample that have collected from the large size of population for having the
right chosen the people (Mahmud and et.al., 2020). In this scholar have selected the random
sampling methods through which it come to know about that scholar have selected the 30
customers of the organization for fulfilling the questionnaires.
Data analysis
The data is collected than through data analysis, important data is separated from the
entire data. In this scholar have selected the using thematic perception test technique because this
technique will better through having the proper estimation about the customer satisfaction.
Reliability and validity
The data have been used while for having the better option for which that could be easier
in making the research along with this also help for knowing about the various things which
might be important in having the better aspects (Vitiello and et.al., 2019). In this research, the
scholar has taken the valid data in which this come to know about how the data have been
collected and easily make sure for having the better estimation in collection of data. The
collection of data has been done while by using various customer views and their ideas about
how they make sure for buying their products through having the social median performance.
The sources have been collected while by using right websites for which in future this could be
easier for making such types of research. While this could be also important for knowing about
how the researcher have make sure for having the collection of data. This could be also
important for knowing about how the researcher have collected the sources.
Ethics consideration
This could be having the research must be done through using the valid sources for which
that have been attached at the end of research. In which the customer has filled the respondents
and make sure about the various things which might be important. The data have been collected
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while by using past ten-year data and make sure about the various sources that have been
collected from the positive way. The customer views have been taken from the right things and
make the proper collection of data which might be also important for knowing about how the
research will help the in having the such types of research.
Time frame
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Choosing of
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Final
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REFERENCES
Books and journals
Briciu, V.A. and Briciu, A., (2021). Social Media and Organizational Communication.
In Encyclopedia of Organizational Knowledge, Administration, and Technology (pp.
2609-2624). IGI Global.
de Lenne, O. and Vandenbosch, L., (2017). Media and sustainable apparel buying
intention. Journal of Fashion Marketing and Management: An International Journal.
Dimitriu, R. and Guesalaga, R., (2017). Consumers’ social media brand behaviors: uncovering
underlying motivators and deriving meaningful consumer segments. Psychology &
Marketing. 3
Dong, Z.S. and et.al., (2021). Social media information sharing for natural disaster
response. Natural Hazards. pp.1-28.
Housen, A. and et.al., (2019). Multiple approaches to complexity in second language
research. Second language research. 35(1). pp.3-21.
Ismael, D. and Ploeger, A., (2020). The potential influence of organic food consumption and
intention-behavior gap on consumers’ subjective wellbeing. Foods. 9(5). p.650.
Kim, N. and Kim, W., (2018). Do your social media lead you to make social deal purchases?
Consumer-generated social referrals for sales via social commerce. International Journal
of Information Management. 39. pp.38-48.
Loxton, M. and et.al., (2020). Consumer behaviour during crises: preliminary research on how
coronavirus has manifested consumer panic buying, herd mentality, changing
discretionary spending and the role of the media in influencing behaviour. Journal of Risk
and Financial Management. 13(8). p.166.
Mahmud, M.S. and et.al., (2020). A survey of data partitioning and sampling methods to support
big data analysis. Big Data Mining and Analytics. 3(2). pp.85-101.
Nunan, D. and et.al., (2018). Reflections on “social media: Influencing customer satisfaction in
B2B sales” and a research agenda. Industrial Marketing Management. 75. pp.31-36.
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Shareef, M.A. and et.al., (2019). Social media marketing: Comparative effect of advertisement
sources. Journal of Retailing and Consumer Services. 46. pp.58-69.
Vitiello, V.E. and et.al., (2019). Reliability and validity of the preschool science observation
measure. Early Education and Development. 30(2). pp.196-215.
Online
Cachero-Martínez, S. and Vázquez-Casielles, R., 2021. Building consumer loyalty through e-
shopping experiences: The mediating role of emotions. Journal Of Retailing And
Consumer Services, 60, p.102481. [Online]. Avaiable Through: <
https://www.sciencedirect.com/science/article/abs/pii/S0969698921000473>
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