A Research Report on Social Media and its Influence on Consumers

This research project investigates the impact of social media on consumer decision-making processes and promotional activities. It analyzes the use of various social media platforms by customers, the time they spend on these platforms, and the influence of social media tools on business performance. The report also examines the role of mass media and compares its effectiveness with social media. Key findings indicate that social media significantly motivates buying decisions and is an appropriate tool for promotional activities. The report recommends that companies, like Mark and Spencer, effectively utilize social and digital media to enhance their marketing strategies and maintain profitability. Ultimately, the research concludes that social media plays a crucial role in the success of businesses in the modern era.

RESEARCH PROJECT

INTRODUCTION
• Social media is one of the significant part in the
promoting firm product and services to its
customers.
• In the present era, the social played a prominent
role in the success for each and every business
organization.

Research Objectives
• The role of social media in the promotional activities.
• The significance of consumer decision making
• The relationship between social media and consumer
decision making.

Analyses:1 Use of social media by the
customer
Yes No
0
5
10
15
20 18
2
Column B
Yes No
0
5
10
15
20 18
2
Column B

Analyses:2 Kind of social media used by
customers
Facebook You Tube Instagram Twitter
0
2
4
6
8
10
12
Column B
Facebook You Tube Instagram Twitter
0
2
4
6
8
10
12
Column B

Analyses:3 Time spent on social media
tools by the customer
Less than 1 hour 1-2 hour 2-4 hour More than 4 hour
0
1
2
3
4
5
6
7
8
9
Column B
Less than 1 hour 1-2 hour 2-4 hour More than 4 hour
0
1
2
3
4
5
6
7
8
9
Column B

Analyses:4 Use of mass media used by
customers
12
2
3
3
TV
Radio
Magazine
Newspaper
12
2
3
3
TV
Radio
Magazine
Newspaper

Analyses:5 Time spent by customers on
mass media
Less than 1 hour
2-3 hour
3-5 hour
More than 5 hour
0
1
2
3
4
5
6
7
8
9
10 9
3
4 4 Column B
Less than 1 hour
2-3 hour
3-5 hour
More than 5 hour
0
1
2
3
4
5
6
7
8
9
10 9
3
4 4 Column B

Analyses:6 Social media tools and its
influences on the business performance
Strongly agree Agree Disagree Strongly disagree
0
2
4
6
8
10
12
14 13
5
2 1
Column B
Strongly agree Agree Disagree Strongly disagree
0
2
4
6
8
10
12
14 13
5
2 1
Column B

Analyses:7 Social media beneficial to the
business organization and customer
Yes No
0
5
10
15
20 18
2
Column B
Yes No
0
5
10
15
20 18
2
Column B

Analyses:8 Social media motivate buying
decision making of customers
Strongly agree
Agree
Disagree
Strongly disagree
0
2
4
6
8
10
12
14
16 14
5
1 0
Column B
Strongly agree
Agree
Disagree
Strongly disagree
0
2
4
6
8
10
12
14
16 14
5
1 0
Column B

Analyses:9 Social media is an appropriate
tool for promotional activities of the
business.
6
8
3
3
Facebook
You Tube
Instagram
Twitter
6
8
3
3
Facebook
You Tube
Instagram
Twitter