This report investigates the impact of social media on consumer buying behavior, focusing on a case study of Tesco in the UK. It outlines the research objectives, including understanding social media's role and its influence on Tesco's customers. The report also addresses strategic business issues related to social media marketing, literature review of the role of marketing in social media, how consumer use social media for buying decisions, social media strategy to influence consumer buying behavior. It details the proposed empirical investigation, research philosophy (interpretivism), approach (inductive), strategy (surveys and literature review), design (qualitative and quantitative), data collection methods (primary and secondary), sampling procedure (probability sampling), data analysis techniques (statistical data using MS Excel), and a project timeline. The research aims to provide recommendations for effective social media strategies for Tesco.