Analyzing Social Media's Impact on Big Metal London's Marketing

This report examines the impact of social media on the marketing activities and functions of Big Metal London, a fashion jewelry company established in 1987. The research employs a secondary data collection approach with qualitative research techniques to analyze this impact. The report outlines the research aim, objectives, and questions, detailing the project management plan, including the use of Gantt charts and work breakdown structures to manage time and organize activities. The methodology section discusses research philosophies (positivism), approaches (deductive), and techniques (qualitative), as well as data collection methods (primary and secondary) and sampling. Findings from interviews with Big Metal London managers are presented, along with an analysis of secondary research, highlighting the importance of social media in promoting products, improving communication, and gathering customer feedback. The report concludes with recommendations for leveraging social media to enhance marketing and advertising activities within Big Metal London.

MANAGING SUCCESSFUL
BUSINESS PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
Background of the study.............................................................................................................1
Element of project management Plan........................................................................................2
Gantt chart and Work breakdown structure................................................................................2
Research Methodology................................................................................................................5
Secondary research based Finding and analysis.........................................................................7
Conclusion...................................................................................................................................9
Recommendations.......................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
In the present era, technological innovation and usage of social media is continuously
increasing. As in the business enterprise, various activities like marketing promotion,
advertisement activities , communication etc carry out with help of social media networks. There
are significant impacts of these channels on the marketing and advertisement activities within
corporation and so, it is important for marketing manager to understand several tools and
networks for conducting services within company. The major implications of social networks in
the business is regarding communication as various functional departments can easily get
connected with it. Furthermore, company can easily connect with customers and influence them
related to purchasing product and services. The present research study is based on the social
networks and their impact upon the marketing activities and functions of the Big Metal London.
Background of the study
In the current investigation, researcher’s main aim is to analyse the impact of social
networks and its influence on marketing activities and functions within Big Metal London. It is
established in 1987 and serves stylish and powerful fashion jewellery. In order to address the
objective, researcher has used secondary data collection with qualitative research techniques.
Research Aim
To analyse the impact of social media networks and its impact upon the marketing
activities and functions within Big Metal London.
Research objectives
To understand meaning of social media networks
To determine several social media networks
To analyse the impact of social media network on the marketing activities and functions
To recommend strategies to use social media channels for improve marketing and advertising
activities within Big Mental London.
Research Questions
What is the meaning of social media network?
What are different type of social media network?
How social media network affects marketing activities and functions in the Big Mental London?
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In order to design project management plan, there are several factors that are required to be
considered by the project manager. It is a great responsibility of project manager to utilize and
implement several components regarding project management in an effective manner through
which right outcomes can be obtained. Project manager of Big Metal London has to focus on
several aspects of project management plan which are discussed as below- Time- Time is the major element that is required to be considered by project manager at
the time of conducting investigation. Due to lack of time, specialist may confront issue
since time is an essential angle. Considering the time factor is imperative angle as it is
specifically identifies with nature of examination. So as to compete the issue of absence
of adequate time, researcher will utilize Gantt diagram technique in which entire research
is divided into small time duration. Cost- In order to execute several activities and functions like transportation, web cost
printing and stationary and so on, researcher requires adequate fund. It is difficult for the
researcher to execute different exercises and procedures in a precise way because of lack
of finance. Quality- This is another of the huge viewpoints in research which is required to be
considered by scholar in the duration of completing investigation. By keeping up the
quality standard, researcher can take suitable choice of study. Risk- There are a few elements of hazard that may influence the results of study. The
significant hazard is related to plagiarism and thus, researcher should be change write all
secondary data in the own words.
 Scope of research- In flow inquire about investigation, researcher has fundamental intend
to break down the effect of web-based social networking systems on the marketing
activities and functions of Big Metal London. For accomplishing this goal, scholar will
use both primary and secondary information in this investigation.
Gantt chart and Work breakdown structure
In the research project, there are several kinds of activities and functions which have to be
organized by scholar in order to address objective. Due to limited time period, it is quite complex
to organise each activity in the specific period. To overcome the impact of limited time within
investigation, researcher will use Gantt chart method. Gantt Chart is the other viable structure
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that can be use by venture administrator for detailing appropriate arrangement or techniques to
finish extend on time and in deliberate way.
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This arrangement or methodologies bolster supervisor in guaranteeing effective finish of
task and creating wanted result. It likewise helps individuals the individuals who have the duty of
finishing undertaking to dispense with delay and keeping up work norms. Furthermore, Work
breakdown structure is likewise considered as venture administration device that help venture
pioneer in characterizing or conveying and also gathering an undertaking discrete work
component in a way that help administrator in exhibiting the total extent of exercises in venture.
Work breakdown system is held and successful structure that help representatives and chief in
recognizing perplexing and in addition basic exercises or methodology that has awesome impact
on the result created. It helps human asset supervisor in big business to distinguish compelling
approaches to decrease the work stack on laborers. Work separate system gives the premise as
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per which different huge exercises or assignment can be classifications. It empowers
representatives to create understanding about their parts and duties towards ventures.
Research Methodology
In the whole examination, research methodology is one of critical viewpoints that
helps researcher in doing the examination in a compelling and proficient way. It permits
researcher in discovering the best arrangement of research issue. Research methodology is a
strategy by which information about subject can be gathered, investigated and translated about
the examination. In this aspect, various methods are included such as research approach, research
philosophies, research strategy, techniques, data collection, data analysis, sampling, etc. With the
help of these tools, scholar can find out the best solution of research problems. In the present
study, scholar’s main aim is to analyse impact of social media networks on marketing activities
and functions of Big Metal London. Thus, to address this objective, scholar will use the
following methods- Research Philosophies- This method allows researcher in investigating the entire subject
in an effective and efficient manner. It helps scholar in analysing actual issue of research
and finding out the best outcomes of study. There are two kinds of research philosophies,
that is, positivism and interpritivism. For investigating the impact of social media
network, scholar will use positivism research philosophies through which right solution
will be gained obtain in a correct manner.
Research Approach- Research approaches defines solution with the help of several models and
theories. This assists scholar in collecting an effective solution by implementing suitable models
and theories. There are basically two approaches, that is, inductive and deductive. In the present
study, scholar will use deductive research approach for analysing impact of social media network
on marketing activities and function in Big Metal London Company. Research Techniques- This is one of the most significant method in research
methodology by which researcher can collect, analyse, interpret information about
subject. With help of research technique, scholar can easily find out the best solution of
research problem (Saunders and Bezzina, 2015). Qualitative and quantitative are major
two kinds of research technique. In the current study, scholar will select qualitative
research technique for analyse the impact of social media network on the marketing
activities and functions within Big Metal London company.
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 Data collection- Data collection is one of significant method in the research methodology
that assists to scholar in collecting information about the subject. In the absence of data
collection, researcher can not gather information about the subject. There are two kinds
of data collection that is primary and secondary data collection. In the primary data
collection, scholar can collect information from survey, interview, questionnaire,
observation etc (Johnson and Christensen, 2010). On the other hand secondary data
collect from the secondary sources such as books, journal, articles, blogs etc. In the
present study, researcher will use both primary and secondary data collection for analyse
the impact of social media networks on the marketing activities and function in the Big
Metal London company. In the primary data collection, researcher will use interview
method under which 5 managers of Big Metal company will select for gathering
information. On the other hand in the secondary data collection scholar will use books,
articles, magazines, blogs etc for collecting information on social media network and its
impact on marketing activities and functions of Big Metal company.
 Sampling- Sampling is another one of the effective method in the research methodology
that assists to researcher in selecting some group of people for data collection. In this
method, researcher select some group of people from the entire population. In this study
researcher will select 5 managers of Big Metal corporation for interview.
Primary research based Finding and analysis
In order to collect primary information, researcher have conducted interview of 5 managers of
Big Metal company. Following are collected information in the interview-
Do you agree that social media networks helps to promoting and advertising product and
services in the market
Interpretation: In the interview from 5 managers, 4 are strongly agreed with statement that
social media networks helps to promoting and advertising product and services in the market.
Thus from collected data it has been analyzed that social media technique is very significant
method for promoting marketing activities.
Is social media network assists in improving communication
Interpretation: In the interview from 5 managers 4 said that yes social media network helps in
improving communication among the customer and corporation. With help of several channels
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like Facebook, Twitter, Instagram etc company can directly touch with customer and inform
them regarding product and services.
Which social media platform used by Big metal company mostly
Interpretation: In the interview many respondents said that Facebook is mostly used by the Big
Metal corporation. Facebook is a social networking site for the respective person but now it is
also used by the businesses. It is a most popular tool which is used in keep in touch with the
friends and update various events and other things. Cited venture mostly used this method in
order to promote and advertise its commodity in the market.
Secondary research based Finding and analysis
Social media network helps in communication
Social media marketing isn't useful for association yet in addition it is valuable or helpful
for customers. In the present time, the majority of customers get a kick out of the chance to buy
the item and administrations by utilization of online channels like organization sites, online sites
and application (Abdillah, 2014). With help of online networking, customers can without much
of a stretch get the correct data about the item value, include, conveyance, appropriation , offers
and rebate. Besides, customers can interface with the organization agent by utilization of online
networking showcasing so as they can resolve their questions and issue identified with items and
administrations of the association (Chan, Ling and Guillet 2011). Organization can gather visit
information about the item adequacy and ineffectualness in light of the fact that by utilization of
this online networking advertising, partnership gets the assessment, criticism and proposal of the
customers. So one might say that online networking advertising is an immense and powerful idea
through which promoting, offering and buying exercises and technique can turn out to be simple
for both customers and also association. It is an exceptionally helpful stage through which firm
can as often as possible present its item and administrations before customers. It is simple
approach to draw in the substantial number of customers and win the greatest benefit by most
extreme offering. While organization creates its page on sites then it helps customers to mindful
about the organization's administrations (Bilbao-Osorio, Dutta and Lanvin, 2013). In the event
that anybody enjoys the page of organization on the Facebook then a considerable lot of the
companion of his/her can see the page of association. So one might say that it resembles an
individual suggestion that comes to customers from a put stock in source. Web-based social
networking showcasing is vital for organization on the grounds that by utilization of this
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organization can without much of a stretch recognize the different perspectives, proposal and
survey of the customers in regards to organization administrations. By this partnership can
without much of a stretch get change the business procedure and administrations of the business
enterprise.
Social media network assists in increase promotion and advertisement of product and services
With help of online networking advertising, organization can undoubtedly advance its
item and administrations in the market inside a brief timeframe. It is a wide stage through which
everybody can specifically interface with association. During the time spent online networking
advertising, organization utilizes the different web-based social networking sites and informal
organizations with a specific end goal to advance its item and administrations (Borghoff and
Pareschi, 2013 ). It enables advertisers to utilize a wide scope of strategies and procedures to
advance substance. Numerous interpersonal organizations enable customers to give itemized
geological, statistic and individual data which enables advertisers to tailor their message to what
is well on the way to resound with the customers. Web-based social networking showcasing is a
successful and simple process for organization in light of the fact that by utilization of this it can
specifically connect with the customers and get the survey and proposal for the item and
administrations (Bulgurcu, Cavusoglu and Benbasat, 2010). The utilization of online networking
systems to create and deal with an association's message. In the web-based social networking
advertising, organization can utilized different web-based social networking to spread data,
including interpersonal organization sites, for example, Facebook, twitter, RSS channels and new
totals, online journals and video sites, for example, you tube (Saunders, Chan and Chan, 2002).
Organization can gather visit information about the item viability and insufficiency in light of the
fact that by utilization of this online networking promoting, enterprise gets the supposition,
criticism and proposal of the customers. So one might say that web-based social networking
advertising is a tremendous and compelling idea through which promoting, offering and buying
exercises and methodology can turn out to be simple for both customers and additionally
association.
Positive impact of social media on marketing activities and function within Big Metal
corporation
As per the research it has been analyzed that social media is one of the platform that
assists to company in marketing and advertising activities. The major use of social media
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platforms such as Facebook, Twitter, Instagram etc in the Marketing department within business
unit. In this functional area, marketing manager can easily promote and advertise services and
commodity by help of social media platforms (Bulgurcu, Cavusoglu and Benbasat, 2010). The
major use of social media in the marketing activities by which product and services can
effectively promote and advertise in the market. With assistance of social media networks
company can advertise and promote the product and services in the market. Marketing manager
develops its own web page on the several channels like Facebook, Twitter, instagram etc and put
the information regarding product and services. By posting several pictures, images, links, video
etc related to product and service company can provide information to customer regarding
commodity and services. Thus, it can be said that marketing manager can easily enhance
marketing activities and functions with help of social media.
Conclusion
From this entire report it has been concluded that social media networks helps to the
company in large manner by which company can easily conduct its marketing and promotion
activities. It has been also concluded that with help of online networking, customers can without
much of a stretch get the correct data about the item value, include, conveyance, appropriation ,
offers and rebate. Besides, customers can interface with the organization agent by utilization of
online networking showcasing so as they can resolve their questions and issue identified with
items and administrations of the association. While organization creates its page on sites then it
helps customers to mindful about the organization's services. Web-based social networking
marketing is a successful and simple process for organization in light of the fact that by
utilization of this it can specifically connect with the customers and get the survey and proposal
for the item and administrations.
Recommendations
 Company should regularly update the information on the several social media channels
through which customer can get right information about product and services (Waser,
2012).
 Company should create creative and attractive website on the several channels of social
media such as Facebook, Instagram etc through which customer can attract automatically
(Wang, 2010).
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 Biog metal London should post attractive pictures, video and images of the Jwellery so
as customer can attract.
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REFERENCES
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Online
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MANAGING INFORMATION TECHNOLOGY. [Online]. Available through:
<http://iveybusinessjournal.com/publication/rapid-growth-firms-the-challenge-of-
managing-information-technology/>
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