A Comprehensive Report on Social Media's Impact on Organizations

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Added on  2023/06/11

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This report examines the multifaceted impact of social media on organizations, businesses, and communication strategies. It begins by defining various social media types and their applications, highlighting the benefits and drawbacks of social media implementation in a business context. The report discusses how social media facilitates communication by reaching wide audiences and keeping stakeholders informed. It also explores the concept of openness in organizations through information sharing and collaborative decision-making. Furthermore, the report addresses the challenges faced in social media implementation, such as security maintenance and the need for employee awareness. Concluding with a forward-looking perspective, it emphasizes the importance of adapting to emerging technologies and leveraging customer intelligence. This assignment solution is available on Desklib, a platform offering a wealth of study resources including past papers and solved assignments for students.
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SOCIAL MEDIA
IMPACT ON ORGANISATIONS, BUSINESS
AND COMMUNICATION
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SOCIAL MEDIA TYPES
Social networking sites (Facebook, Twitter,
Myspace)
Blogs (Wordpress)
Video Sharing sites (Youtube)
Photo sharing sites (Flickr)
Crowdsorucing (Wikipedia)
User Reviews (Amazon, Yelp)
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WHAT IS SOCIAL MEDIA?
Array of internet-based platforms
Promotes and enhances information sharing
Websites and applications are common forms
Micro-blogging
Forums
Social book-marking
Social creation
Social networking
Wikipedia
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SOCIAL NEWS AND SOCIAL NETWORKS
Users allowed to post links
Reddit is a common example
The social news websites provide huge
amount of information
Users are allowed to connect and share with
people of similar interests
Facebook is the most popular example of
social media
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BENEFITS OF SOCIAL MEDIA
Educational benefits felt by both students
and teachers
Connectivity from and to any part of the world
Promotion of several new items or events
Help can be obtained at any point of time
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BUSINESS IMPLEMENTATION OF SOCIAL
MEDIA
Goal establishment
Signing up for social media
Finding social media managers
Posting updates
Finding followers and engaging with them
Staying with present times
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ADVANTAGES OF SOCIAL MEDIA
USAGE IN BUSINESS
Word of mouth communication
Communication with customers
Market research
Cost control initiatives
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DISADVANTAGES OF SOCIAL
MEDIA IN BUSINESS
A strategic shift
Reduced control over content
Negative publicity
Poor and improper execution
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COMMUNICATION AND SOCIAL MEDIA
Helps reach out to a wide range of audience
Helps in being well informed
Helps in keeping up to date knowledge on all
sorts of happenings
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OPENNESS IN ORGANISATIONS
Information sharing
Explanation
Updating
Conversing
Platforms
Decision making
Self management
Distribution of information
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SOCIAL NETWORKING IN ORGANISATIONS
Increases employee excellence
Increases mobility of employees
Helps in revamping corporate directories and
intranet
Increase in the overall revenue collection
Organisational change in communication
Change in the organisation vision and their
perception
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CHALLENGES FACED IN SOCIAL MEDIA
IMPLEMENTATION
Difficulties in security maintenance
Carefulness on the part of the employees
need to be implemented
Search engines are to be more and more
powerful
Resistive to change
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