ACADEMIC SKILLS 2: Analysis of Sainsbury's Social Media Strategies

This report presents a data analysis of the impact of social media on Sainsbury's, based on a questionnaire distributed to customers and employees. The analysis explores themes such as the impact of social media on brand awareness, customer buying behavior, customer feedback, the influence of online reviews, and the effectiveness of social media in reaching out to clients. The findings, illustrated with graphs and interpretations, indicate that social media significantly influences customer behavior, acts as a key medium for customer feedback, and is crucial for reaching new customers and promoting sales. The report concludes with recommendations for Sainsbury's to enhance its social media strategies and improve customer engagement and satisfaction.

ACADEMIC SKILLS 2
1

TABLE OF CONTENT
DATA ANALYSIS..........................................................................................................................3
Theme 1: Impact of brand awareness among the clients can be spread through?.......................3
Theme 2: Do you feel that social media is having any impact on the buying behaviour of
customers?....................................................................................................................................4
Theme 3: Is social media acting as a medium to understand the customers and take feedback? 6
Theme 4: Replying on the review on social media is impacting on purchasing the products and
services of Sainsbury?..................................................................................................................7
Theme 5: Social media has made it easier for the company to reach out to the clients regarding
any information?..........................................................................................................................9
Theme 6: Social media is making sure that the new products of Sainsbury is reaching to the
customers and there is good sales which can be developed?.....................................................10
Theme 7: According to you, which social media is Sainsbury focusing on, to be able to make a
strong base for themselves in the competitive market?.............................................................11
Theme 8: Is Sainsbury using social media to track the deliveries and make the satisfaction
level of the customers be higher?...............................................................................................12
Theme 9: Social media has got in higher participation of the clients in the company and better
experience?................................................................................................................................13
Theme 10: Recommend more strategies for Sainsbury to adapt regarding social media which
is beneficial for the company to have higher operations and productivity in the market?........15
FINDINGS.....................................................................................................................................15
REFERENCES..............................................................................................................................17
APPENDIX....................................................................................................................................18
2

DATA ANALYSIS
Data analysis is a process which is followed to have a systematic application of logical
techniques and illustration of the data which is present. In a research project there is a lot of data
which is collected and to be able to find out the conclusion on the topic there has to be effective
working and functioning which is important to be able to operate effectively (Chakraborty,
Bhattacharyya and Bag, 2020). Different types of data analysis methods are present and can be
used in the research project which are primary and secondary methods to be able to find out the
right approach which is present. Data analysis is going to be of primary collection and would be
collected from Sainsbury customers and employees so that there is going to be higher
understanding and outcome which is going to be present. Questionnaire on social media and its
impact is going to be present in the further report so that there is going to be effective outcome
which is present for the company and the research to reach its satisfaction results (Singh, Tomar
and Sangaiah, 2020).
Theme 1: Impact of brand awareness among the clients can be spread through?
Impact of brand awareness among the
clients can be spread through?
Outcomes
Friends/ Family (Word of mouth) 1
Social Media 4
Promotions 2
Offers and discounts 3
Total 10
3

Interpretation: From the above graph it can be observed that the clients are getting
influenced by social media the most. Total participants were 10 and out of which 4 opted for
social media, 1 for word of mouth, 2 for promotions and 3 for offers and discounts which the
businesses are providing which is a great factor for the individuals to have. Social media is the
new influence and addiction of the customers which is observed and organization can take a lot
of advantage of this factor. Businesses have to make sure that they are being able to attract the
right customers therefore they must have the right idea as well about the clients. Clients are
going to make the sales and other factors be present which is going to make the profit margins of
the organization be present as well. Promotions and offers/ discounts are not getting in the right
set of attention of the customers which the business must have and Sainsbury is having a strong
reputation in market which must be balanced and improved upon with time.
Theme 2: Do you feel that social media is having any impact on the buying behaviour of
customers?
Do you feel that social media is having any
impact on the buying behaviour of
customers?
Outcomes
4
High
Medium
Low
0 1 2 3 4 5 6
6
3
1
Is social media acting as a medium to understand the
customers and take feedback?
Column B
Illustration 1: Impact of brand awareness among the clients can be spread through?

Yes 7
No 1
Maybe 2
Total 10
Interpretation: It is observed from the above picture that out of 10 participants there are
about 7 which opted for high influence of social media on the buying behaviour of the
customers. 1 participant said no and the others said maybe which were not certain about this
factor. Impact of working by businesses and using the right opportunity has to be present so that
there are higher outcomes which are going to be present in the business. The employees of
Sainsbury and clients of the same company are having a good observation about the company
therefore the research has taken into consideration making both these factors be present which is
going to make the standards of the company be higher. Social media is making the customers be
5
High
Medium
Low
0 1 2 3 4 5 6
6
3
1
Is social media acting as a medium to understand the
customers and take feedback?
Column B
Illustration 2: Do you feel that social media is having any impact on the buying behaviour of
customers?

more influenced because of the right understanding and functioning which is going to be present
and make the right working as well so that there are going to be higher operations. Trends of
customers have to be followed so that there is going to be better satisfaction level of the clients
which is going to be present.
Theme 3: Is social media acting as a medium to understand the customers and take
feedback?
Is social media acting as a medium to
understand the customers and take
feedback?
Outcomes
High 6
Medium 3
Low 1
Total 10
6
High
Medium
Low
0 1 2 3 4 5 6
6
3
1
Is social media acting as a medium to understand the
customers and take feedback?
Column B
Illustration 3: Is social media acting as a medium to understand the customers and take
feedback?

Interpretation: According to the above graph it is analyzed that out of 10 participants
for the questionnaire there are 6 which said that the social media is acting like a mediator
between customers and the organization to be able to take reviews and feedback. 3 said medium
influence is existing and there is 1 participant which said low. Majority of the observers have
said that social media is going to be very helpful for the company to understand the customers
and the factors which are influencing them as well of the products and services. The products
and services which the company is presenting in the market have to be rated so that it is going to
be easier for the company to improve them accordingly. It is important for the company to be
able to have the right working and understanding which is going make the standards be higher.
Direct interaction of the managers and clients is not possible for any of the organization but
social media is being the medium for the managers to understand the clients better. There are
direct contacts and feedback are being taken so that the products and services of Sainsbury can
be improved with time.
Theme 4: Replying on the review on social media is impacting on purchasing the products
and services of Sainsbury?
Replying on the review on social media is
impacting on purchasing the products and
services of Sainsbury?
Outcomes
Strong Agree 4
Agree 2
Neutral 2
Disagree 1
Strong Disagree 1
Total 10
7

Interpretation: From the above picture it is analyzed that influence of of social media is
high on the buying behaviour of the clients which are present. There are 4 participants which
strongly agreed with this statement, 2 respondent agreed. 2 were neutral for the statement, 1
disagreed and 1 strongly disagreed with the statement. Sainsbury is having a strong base for itself
in the market which is why they understand the trends which are coming up and that is going to
make the standards of the company be higher which is very essential. Purchasing factor of the
business has to be present so that there are going to be higher functioning and operations which
is going to be existing. Customers are very dependent on the reviews because they are not aware
of the product online and they are going to understand the other customers and take the product.
It is important for the company to make sure that they are understanding the customers
effectively so that there is going to be better functioning which is present. Clients are going to
8
Strong Agree Agree Neutral Disagree Strong Disagree
0
0.5
1
1.5
2
2.5
3
3.5
4
4
2 2
1 1
Replying on the review on social media is impacting on
purchasing the products and services of Sainsbury?
Column B
Illustration 4: Replying on the review on social media is impacting on purchasing the products
and services of Sainsbury?

review the each and every product according to the other clients and then get influenced to take
the product which has to be understood well.
Theme 5: Social media has made it easier for the company to reach out to the clients
regarding any information?
Social media has made it easier for the
company to reach out to the clients
regarding any information?
Outcomes
Agree 5
Neural 3
Disagree 2
Total 10
9
5
3
2
Social media has made it easier for the company to reach out
to the clients regarding any information?
Agree
Neural
Disagree
Illustration 5: Social media has made it easier for the company to reach out to the clients
regarding any information?

Interpretation: From the above graph it is observed that there are 5 respondent which
have observed that social media is being used for higher sharing of information, 3 were neutral
and 2 did not agree to this statement. All the customers have their own personal experience
which is why there are 2 respondent which did not agree. It is very important for Sainsbury’s
image that there are right actions and methods which are being used in the company to be able to
gain the right customer base. Sainsbury is trying its best that the experience of the customers is
going to be good which is why the online platform is made simple and attractive at the same
time. This is going to make sure that the experience of the clients is going to be higher. Right
information has to reach to the customers so that they do not feel cheated and they are going to
become loyal to the products and services of the company.
Theme 6: Social media is making sure that the new products of Sainsbury is reaching to the
customers and there is good sales which can be developed?
Social media is making sure that the new
products of Sainsbury is reaching to the
customers and there is good sales which can
be developed?
Outcomes
High 4
Medium 3
Low 1
Not sure 2
Total 10
10

Interpretation: Importance of social media is being observed in the above graph which
is that there are 4 participants which have agreed that there is a high use of social media in
making sure that the delivery and other aspects of the products and services are being informed
to the clients. Medium is opted by 3 people, 1 participant opted low and not sure are 2
participants which have been observed. It is important for the company to make sure that the
information about all the products and services are reaching out to the clients from time to time
which is going to make the sales and improvement of the products be present. Information about
delivery and all the factors about the products which the clients need must be passed on so that
the satisfaction and understanding level of the customers is going to be present.
11
High
Medium
Low
Not sure
0 0.5 1 1.5 2 2.5 3 3.5 4
4
3
1
2
making sure that the new products of Sainsbury is reaching to the customers and there is good sales which can
Column B
Illustration 6: Social media is making sure that the new products of Sainsbury is reaching to
the customers and there is good sales which can be developed?

Theme 7: According to you, which social media is Sainsbury focusing on, to be able to
make a strong base for themselves in the competitive market?
According to you, which social media is
Sainsbury focusing on, to be able to make a
strong base for themselves in the
competitive market?
Outcomes
Facebook 4
Twitter 2
Instagram 1
SnapChat 1
YouTube 2
Total 10
12
4
2
1
1
2
ou, which social media is Sainsbury focusing on, to be able to make a strong base for themselves in the compe
Facebook
Twitter
Instagram
SnapChat
YouTube
Illustration 7: According to you, which social media is Sainsbury focusing on, to be able to
make a strong base for themselves in the competitive market?