Business Communication Essay: Social Media and SME Profitability

This essay examines the impact of social media on the profitability of Small and Medium Enterprises (SMEs). It argues that social media, particularly Facebook, revolutionizes business communication by facilitating outsourcing and enhancing brand visibility. The essay highlights how Facebook's cost-effectiveness and accessibility make it a valuable tool for SMEs to attract customers, track consumer behavior, and increase sales. The essay supports its arguments with references to academic research, emphasizing the importance of attractive Facebook posts to lure customers and the need to address security concerns for customer loyalty. It concludes that Facebook is an essential social media platform for SMEs to expand their businesses and engage with their target audiences. The essay is a response to the assignment brief to critically evaluate academic research to form an argument on an organisational topic that is supported by evidence. The essay is available on Desklib, a platform offering AI-powered study tools, past papers and solved assignments for students.

Running head: MANAGEMENT
Business communication
Name of the student:
Name of the university:
Author note:

1
MANAGEMENT
Social media plays an important role in the parameter of business communication. As a
matter of specification, social media revolutionizes the business into the external environment
through the means of outsourcing (Ainin et al., 2015). This essay attempts to shed light on the
impact of social media on the profitability of the SME’S.
The companies make use of the social networking sites like Facebook for increasing the
trafficking of the audience towards the brand image. Comments on the levied products help
in tracking the consuming patterns and the intentions towards purchase. According to the
arguments of Dehghani and Tumer, (2015), Facebook is a cheap mode of communication for
the businesses. However, facebook has proved to be the most commonly used social media
platform, as it is cost effective and easily accessible. Herman, (2015) states that Facebook has
1 billion subscribers, which is effective for the businesses to increase the brand visibility to
the customers. It is from Facebook, where the brands can select their target audience for
improving the focus of the business.
The businesses need to be aware of the ways in which the Facebook posts can be made
attractive for luring more and more customers (Hodis, Sriramachandramurthy & Sashittal,
2015). More attractive a post about the newly manufactured product more would be the
demand. Conglomerating the aspects of cheap site, easily accessible and a source of
increasing the trafficking of the audience, it can be claimed that Facebook is one of the
essential social media platforms for the outsourcing the businesses of the SME’s to the
external environment.
Facebook helps SME’s in increasing the trafficking of the
audience…………………………….. (1)
Facebook is cost effective and easily accessible by the customers………………….. (2)
Therefore, from 1 and 2, arguments can be proposed towards the extent to which the contents
uploaded in the Facebook are secured from the third parties.

2
MANAGEMENT
Facebook is an effective social networking site, which helps the brands to attract large
number of customers. Presentation of the posts in an attractive manner results in expanding
the customer rates. It is one of the cost effective sites, which is effective for enhancing the
brand visibility (Su, Reynolds & Sun, 2015). However, arguments related to security in the
Facebook posts are an important issue, which needs to be catered for achieving higher
customer loyalty.

3
MANAGEMENT
References
Ainin, S., Parveen, F., Moghavvemi, S., Jaafar, N. I., &Shuib, N. L. M. (2015). Factors
influencing the use of social media by SMEs and its performance
outcomes. Industrial Management & Data Systems, 115(3), 570-588.
https://doi.org/10.1108/IMDS-07-2014-0205
Dehghani, M., &Tumer, M. (2015). A research on effectiveness of Facebook advertising on
enhancing purchase intention of consumers. Computers in Human Behavior, 49, 597-
600.https://doi.org/10.1016/j.chb.2015.03.051
Herman, H. (2015). Marketing communication model in social network
Facebook. Information Management and Business Review, 7(4), 42-
45.https://doi.org/10.22610/imbr.v7i4.1161
Hodis, M. A., Sriramachandramurthy, R., &Sashittal, H. C. (2015). Interact with me on my
terms: A four segment Facebook engagement framework for marketers. Journal of
Marketing Management, 31(11-12), 1255-1284.
https://doi.org/10.1080/0267257X.2015.1012535
Su, N., Reynolds, D., & Sun, B. (2015). How to make your Facebook posts
attractive. International Journal of Contemporary Hospitality Management. 27(8),
1772-1790. https://doi.org/10.1108/ijchm-06-2014-0302