Impact of Social Media on Thomas Cook's Tourism Business

This case study examines the influence of social media on the travel and tourism sector, specifically focusing on Thomas Cook. The assignment explores how social media tools, particularly Twitter, are utilized to enhance business operations, attract customers, and gain a competitive advantage. The research investigates the relationship between social media technology and the travel industry, identifying key influences and marketing strategies. The case study highlights the importance of social media for retaining customers through discount offers and expanding business operations. The study emphasizes the benefits of social media for business development, indicating how Thomas Cook leverages various platforms to improve services and attract clients. Overall, the assignment provides an overview of the impact of social media on the travel sector and how Thomas Cook utilizes it to enhance its marketing strategies.

The influence of technology in the travel and tourism sector – A case study on Thomas Cook
A research required to get done in better
manner where each and every single project
outline need to specify in determine manner
This outline specification need to get done in
better manner so that effective and beneficial
assessment get done. The project outline
specification includes and define all such
aspects which facilitate and support in
performing the project in determine manner.
Another aspect which get determine through
this project stated that social media tool is
helpful in expanding business operations all
around the world. This enable and support in
facilitating things properly because all
individuals around the world get attracted via
page of company etc.
Although, many respondents clearly define
that social media tool is beneficial and
supportive in order to influence operations
properly. This assist and support in defining
various sections properly so that better
customer base could get determine services in
nature of frame.
Aim: To identify the influence and impact of
social media in spreading travel and tourism
sector – A case study on Thomas Cook
Objectives:
 To analyse the influence of social
media technology on expansion of
travel and tourism industry
 To identify the major influences of
social media by organisation to
enhance travel and tourism sector
 To determine the relationship of
social media technology and travel
and tourism industry
Twitter is determine as one of a major social
media tool which enable and support in
attracting vast range of individuals recently.
Previously this aspect gets done by the
Facebook but with change in course of time,
this get perform through Twitter. Thus
Thomas Cook need to utilise this aspect in
working properly.
A major thing or reason behind utilisation of
social media tool is to gain competitive
advantage. Hence, many respondents signify
that social media technique is helpful for
Thomas Cook in order to gain competitive
advantage so that better and determined
outcome could get assess for long period of
course.
Research Question:
What will be the influence of
social media technology on
expansion of travel and tourism
sector?
Which are the major social media
tools which could be utilise by
organisation in order to enhance
travel and tourism sector?
What is a relationship between
social media technology and
travel and tourism industry?
Thomas Cook start writing
various blogs for various
countries presentation. This
enable and support in and work
as major marketing strategy so
that determined outcome could
be reflected easily. This enable
and facilitate to manage various
consideration properly which
support in enhancing travel and
tourism industry of the world.
For retaining loyal number of
customers Thomas Cook used to
provide various discount offers to
each and every single user. This
enable and facilitate in attracting
various clients and users so that
they could facilitate and
determine effective and
supportive outcome in gain.