This case study investigates the influence of social media on consumer behavior, focusing on Woolworths, a major Australian supermarket chain. It explores research questions related to the role of social media in shaping consumer behavior, key factors impacting purchasing decisions, and strategies to persuade customers. The study reviews existing literature on consumer behavior theories, the impact of social media marketing, and various psychological, cultural, and social factors that influence consumers. The research design incorporates both qualitative and quantitative research methodologies, including surveys and interviews with marketing managers. It identifies social media as an independent variable and consumer behavior as a dependent variable, aiming to provide insights into how Woolworths can leverage social media to enhance its marketing strategies.