This research project explores the impact of social media on consumer choices, emphasizing the critical role consumers play in the market. It analyzes how social media channels influence consumer behavior and purchasing decisions, with a focus on data gathered from a survey of 20 customers. The research identifies that a significant portion of consumers use social media to gather product information and provide feedback. Facebook is highlighted as a primary platform for this activity. The project also evaluates Marks and Spencer's social media strategies, concluding that while effective, there is room for improvement to further enhance performance. The study covers various themes, including the age groups using social media, frequency of online purchases, factors affecting customer behavior, and intentions behind using social media for shopping purposes.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
