Case Study: Analyzing Social Media's Influence on Gen Y Travel Choices

This case study analyzes the influence of social media on the overseas travel choices of Generation Y, particularly focusing on whether travel decisions are made to create content for social media. The research investigates how social media is used before, during, and after trips, and examines the trustworthiness of user-generated content. The study employs a qualitative approach, using both open-ended and closed-ended questions to gather data from over 100 respondents. It assesses the research's aim, structure, ethical considerations, and the reliability of the data. The case study concludes by highlighting the importance of ethical practices in research and acknowledging limitations related to accessing certain research journals. The findings are based on existing literature and respondent data, providing a comprehensive overview of social media's role in shaping Gen Y's travel preferences.

The influence of social media
on the overseas
travel choices of Generation Y.

INTRODUCTION
• There is different type of changes that has taken place in relation with the
technology.
• Social media has also helped the business to have direct interaction with
customers. They are able to understand the requirement of customers and
deliver them services as per their need.
• Social media highly influence the people of generation Y in which they
post and share on social media of the trips that were made by them.
• Main focus of the research is made on understanding the impact of social
media on developing positive perception within the mind of people for
assisting tourism.

Role of research and research used
in the service sector
• In order to carry out the research effective manner, there are different types
of methodologies that are applied.
• These are done so that the research can be carried out in systematic manner.
As per the research that is conducted, it can be stated that the researcher
has made use of interpretivist approach is applied in which it enables to
explore, explain and also helps top raise understanding of the researcher.
• There are both open and closed ended questions included. These are helpful
enough for the respondents to provide appropriate information in relation
with the topic. There are many source of information provided that has
helped in developing in depth understanding for the research.

Cont…
• There are two type of strategies that are helpful enough to make
analysis of the data gathered. In this context, it includes
quantitative and qualitative methods.
• Both are highly effective enough to make sure that appropriate
outcome can be determined. In the current research, the
investigator has made use of qualitative method.
• The researcher has generally explained the topic starting from
what are Generation Y and then their preference in posting on
different type of social sites.

Research was good or bad
• The aim set by the researcher is effective enough and it enables
that proper focus is made on understand the influence of social
media on the overseas travel choices of Generation Y.
• People who fall under this generation prefer to update all their
information or life event to their friend and families.
• There are many data that are provided by the researcher that is
helpful enough to develop in depth understanding for the same.
However, it is identified that aim and objectives are most
important aspects that has to be considered.

Cont…
• The type of structure that is developed is effective enough. The viewers
are able to understand the data that are presented by them.
• The information that is used in gathering of research can be relied as
there are more than 100 respondents who are included.
• There are effective enough to provide appropriate information with
respect to the research.
• In addition to this, they were also provided with both open and closed
ended and this was helpful to make sure that they were able to
understand the requirements in effective manner and to get adequate
information for the same.

Ethical consideration
• It is important for the researcher to make sure that they consider
ethics so that research can be carried out in effective manner.
• All the respondents who are included in the research are informed
regarding the main reason due to which the investigator is carried out.
• In addition to this, the information will be used only for the purpose of
research and it will be destroyed after certain period of time.
• Apart from this, there are conditions in which all the journals were not
accessible, it required for the researcher to make up appropriate
account so that the journal were accessible.

REFERENCES
• Bolton, R. N., Parasuraman, A. and Solnet, D., 2013. Understanding
Generation Y and their use of social media: a review and research
agenda. Journal of Service Management, 24(3), pp.245-267.
• Nadeem, W., Andreini, D. and Laukkanen, T., 2015. Engaging
consumers online through websites and social media: A gender study of
Italian Generation Y clothing consumers. International Journal of
Information Management, 35(4), pp.432-442.
• Naim, M. F., 2014. Leveraging social media for Generation Y
retention. European Journal of Business and Management, 6(23),
pp.173-9.

Thank You