Sunshine 100: Social Media Policy and Integration Strategy Report

This report delves into the social media policy of Sunshine 100, examining key aspects such as the separation of personal and professional accounts, the implementation of strong password security, and the provision of employee training. It highlights the importance of adhering to relevant regulations, including the Computer Misuse Act 1990 and the Regulation of Investigatory Powers Act 2000, and emphasizes the significance of content authenticity. The report references scholarly articles, including those by Gray et al. (2012) and Trainor et al. (2014), to support its analysis of social media integration, customer relationship management, and the broader implications of social media policies within an organization. The report provides a comprehensive overview of the strategies and best practices for effective social media management, providing a framework for how organizations can maintain a professional approach.

S O C I A L M E D I A I N T E G R AT I O N S I N S U N S H I N E 1 0 0
Social media policy

Separate personal and professional accounts
The organization must encourage the
employees to maintain separate professional
and personal accounts.
 Separate accounts will be helping the
organization in monitoring over the
interactions that are made by the employees.

Creating different passwords
Creating different passwords for the social
media accounts for resolving the security
issues that might be faced by the same.
The security issues relating to data breach
might be avoided through changing
passwords
The organizational management will be able
to monitor the processes undertaken by the
employees through change in passwords of
social media

Providing training to the employees
The organization must provide the employees
with proper training on the utilization of
social media platforms to maintain the
professional approach of the same (Trainor et
al., 2014).
Trained employees works responsibly as per
the social media policy of the organization

Compliance with the regulations
The identification of the regulations help an
organization in identifying the different steps
and procedures
Regulations like Computer Misuse Act
1990 and Regulation of Investigatory
Powers Act 2000 must be considered in a
social media policy

Authenticity of the content
The authenticity of the content will be
helping the organizations in posting relevant
contents in the social media platforms (Gray
et al., 2012)
Authentication and monitoring of the
information helps an organization in retaining
the brand name and reputation of the same in
the respective markets

References
Gray, S, Chan, A, Clark, D & Jordan, R, 2012,
Modeling the integration of stakeholder
knowledge in social–ecological decision-
making: benefits and limitations to
knowledge diversity. Ecological
Modelling, vol. 229, pp.88-96.
Trainor, KJ, Andzulis, JM, Rapp, A &
Agnihotri, R 2014, Social media technology
usage and customer relationship
performance: A capabilities-based
examination of social CRM. Journal of
Business Research, vol. 67, no. 6, pp.1201-