MGMT20143: Social Media Integration Plan for Glow in Dark Markers

This project focuses on the social media integration strategies for promoting glow in the dark markers, emphasizing the importance of utilizing social media platforms to reach mass consumers and B2B customers while keeping stakeholders updated on project progress. The strategy involves several key steps, including analyzing customer demands to identify the target audience and appropriate social media platforms, creating effective networking with customers through a customer assistance team to gather feedback, establishing a continuous online presence to address customer concerns and attract potential future customers, and managing and sharing knowledge attributes through website product descriptions and augmented reality systems to showcase the utility of the markers in everyday life. The goal is to maximize social media functioning, enhance customer engagement, and build brand awareness for the glow in the dark markers.

Running head: SOCIAL MEDIA INTEGRATION
SOCIAL MEDIA INTEGRATION
Name of the student
Name of the university
Author note

1SOCIAL MEDIA INTEGRATION
UTILIZATION OF SOCIAL MEDIA
Social media integration in the project helps in enhancing the promotional practices. The
utilization of the social media platforms will be helping the concerned authorities in reaching out
to the mass consumers and the other B2B customers of their product offering. On the other
hand, the social media platforms will also be helping the concerned authorities in making the
chief stakeholders updated of the project progress.
The social media integration of the glow in the dark markers project will be helping the
authorities in making the relevant people aware of the utilities and different features of the
product. The organization might undertake different steps through which social media integration
of the firm can be made successfully. The steps are being enumerated in this section for the lucid
understanding of the different activities that might be undertaken by the concerned authorities.
Strategizing:
The concerned authorities might take steps to analyze the demand of the customers in order to
identify the targeted customers of the venture. Most essentially, the understanding of the needs of
the customers will be helping the organization in developing their offering to gain a competitive
advantage. Therefore, analysis of the demands is an important step that might be taken by the
organization before framing strategies. The suitable analysis of the target customers will be
helping the business in identifying the social media platform that might be used by the same.
On the other hand, the implementation of the social media platforms will be helping the
organization in promoting the utilities of their product widely. It will be helping the organization
in maximizing its social media functioning.
Creating effective networking with the crowd:

2SOCIAL MEDIA INTEGRATION
Effective communication with the crowd will be facilitated through the proactive utilization of
social media platforms. The organization might set up a customer assistance team in order to
enhance the networking with the customers in order to gather their feedbacks. The feedbacks
from the customers will be helping the concerned business in bringing forth modifications in the
product offerings as per the demand of the customers.
Establishing an online presence:
The concerned organization might establish a continuous and proactive online presence while
operating in the social media integration. It will be helping the organization in resolving the
concerns of the targeted customers. On the other hand, the continuous online presence of the
organization will also be supporting the visit of the free customers who might turn out to be
potential customers for the business in the future years. It will be helping the organization in
making use of diverse range of social media platforms in order to make the customers aware of
their product offerings and the utility that can be derived from the utilization of the product.
Managing and sharing knowledge attributes:
Sharing and managing knowledge is one of the primary aims of the organization as it helps in
making the customers aware of the product offerings of the business. The concerned company
might take steps to add product description in their websites and blogs in order to make the
customers aware of the features of the product. On the other hand, the organization might also
take steps to utilize the AR (Augmented Reality) systems in order to make the targeted
customers aware of the utility of the offerings in the everyday life.