The Impact of Social Media on Internal Business Communication

This report examines the use of social media for internal communication within business organizations. It highlights the increasing importance of social media in developing a strong organizational image and improving communication with staff. The report discusses the advantages and disadvantages of using social media for internal communication, referencing examples like Tesco. It covers various perspectives on how social media can enhance internal communication, including its role in facilitating open communication, improving information delivery, and fostering employee engagement by allowing immediate feedback and interaction. The report also addresses potential downsides, such as security risks, legal liabilities, and the possibility of negative feedback. Ultimately, it concludes that social media can be a valuable tool for improving internal communication and fostering a sense of involvement among employees when implemented thoughtfully and securely.

Business communication

INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
TASK 1............................................................................................................................................1
Outline of Report.........................................................................................................................1
TASK 2............................................................................................................................................1
Source analysis............................................................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Business communication is the process through which information is circulated within an
organization. The concept is based over making communication improved within an organization
and it tends to focus over attaining discipline within working process of an organization. The
selected topic for the given report is Using Social Media in the workplace to communicate
internally with staff. Also various details in relation to it has been discussed within report which
makes relevant information provided over the topic.
MAIN BODY
TASK 1
Outline of Report
The report is based over utilizing social media within workplace to communicate. It can
be analyzed from facts that business organizations in modern time holds importance over social
media which has helped in developing strong image of an business organization within market.
Further, this report is based over various perspectives which have helped in improving
communication with the help of social media within an organization. Also advantages and
disadvantages of social media have been provided in relation to internal organization
communication (Garcia-Sanchez and et. al.., 2020). The topic has been selected as it covers two
important perspectives which are social media and internal communication of an organization.
Social media means that tool which is used by an organization to digitally promote itself within
the market and helps its product and services reach to customers. In the report brief explanation
regarding the topic has been covered in relation to business organization. Different kinds of
communication models are discussed with workplace communication. Also an organization like
Tesco is taken as an example for developing better understanding about communication done
within organization. Through social media various perspectives in relation to development of
internal communication has been covered.
TASK 2
Source analysis
Social media are records-primarily based totally equipment and technology used to
proportion records and facilitate communications with inner and outside audiences. Well-
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acknowledged examples of social media structures are Facebook, Twitter and LinkedIn.
However social media can take many one of a kind paperwork. Those paperwork can consist of
Internet forums, on line profiles, podcasts, photographs and video, e-mail, on the spontaneous
messaging, song sharing programs, and Internet-primarily based totally voice services to call
only a few (Sheffield, 2020). Social media additionally consist of packages now and again
acknowledged within time period encompassing technology consisting of blogs, texting, wikis,
and different packages like Google Reader, Google Docs and Ryze, a domain linking
commercial enterprise professionals. Organizations can employ social media in a number of
ways. Departments can preserve brainstorming periods or hold ongoing conversations with
questions and solutions on a weblog; groups can use wikis to control projects, proportion
satisfactory practices and studies case studies; the CEO can preserve a weblog or report a
podcast; and businesses can right away supply information to employees. Collaborative
technology are treasured within side the place of business due to their effectiveness in enhancing
know-how and teamwork, constructing relationships and growing lateral communication. The
novel element of social media is their conversational tone: Knowledge sharing takes location
thru methods together with dialogue with questions and solutions collaborative editing or
storytelling with reactions. As with maximum technologies, there may be no one-size-fits-all
method and no unmarried proper manner for an agency to apply social media applications. The
blessings and disadvantages of social networking systems range primarily based totally on
platform type, features, enterprise and the agency itself.
Possible advantages
 Facilitates open communication, main to superior statistics discovery and delivery.
 Allows personnel to speak about ideas, put up news, ask questions and percentage links.
 Provides an possibility to widen commercial enterprise contacts.
 Targets a extensive audience, making it a beneficial and powerful recruitment tool.
 Improves commercial enterprise recognition and consumer base with minimum use of
advertising.
 Promotes variety and inclusion..
 Expands marketplace research, implements advertising and marketing campaigns, can
provide communications and directs involved human beings to unique websites.
Possible disadvantages
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Despite the commercial enterprise pluses of those web sites and tools, additionally they
create problems of safety and felony legal responsibility for employers, and nevertheless
particularly little case regulation exists for businesses to show to whilst weighing the risks
(Gesell, Glas and Essig, 2018). Use of social media at work through way of means of personnel
for private use or via way of means of the corporation as an respectable tool can open up
businesses to the following:
 The opportunity for hackers to devote fraud and release unsolicited mail and virus
attacks.
 The threat of human beings falling prey to on line scams that appear genuine, ensuing in
statistics or identification robbery or a compromise of the company's pc safety.
 A ability outlet for terrible feedback from personnel approximately the agency.
 Legal outcomes if personnel use those web sites to view or distribute objectionable, illicit
or offensive material.
Employee engagement
Employees generally tend to sense greater engaged within side the place of business in
the event that they sense knowledgeable and in the event that they agree with their critiques are
heard. Social media can supply employers a manner to unfold the phrase in addition to a manner
to channel worker remarks(Pikhart, 2018). Some groups use a company Facebook web page to
talk new applications or regulations to their personnel. A key gain is that personnel can react to
bulletins right now with remarks or questions. Other employers use a company weblog or video
sharing to preserve personnel round the arena engaged in ordinary meetings. Social media may
be an notable device for fast disseminating records at the kingdom of the business enterprise and
feature all personnel sense involved, making them sense greater linked and greater part of the
business enterprise and its mission
CONCLUSION
From the above discussion it can be concluded that business communication is the
procedure via which statistics is circulated inside an organisation. The idea is primarily based
totally over making communication advanced inside an organisation and it has a tendency to
attention over accomplishing subject inside operating procedure of an organisation. The decided
on subject matter for the given document is Using Social Media with inside the place of work to
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talk internally with staff. Also info in terms of the topic has been mentioned inside document
which makes applicable statistics supplied over the subject matter.
REFERENCES
Books and Journals
Garcia-Sanchez and et. al.., 2020. “Sell” recommendations by analysts in response to business
communication strategies concerning the Sustainable Development Goals and the SDG
compass. Journal of Cleaner Production, 255, p.120194.
Sheffield, J.P., 2020. Search engine optimization and business communication instruction:
interviews with experts. Business and professional communication quarterly, 83(2),
pp.153-183.
Gesell, C., Glas, A.H. and Essig, M., 2018. Business-to-Business communication in a dynamic
environment: A systematic adductive analysis referring to ramp-up management. Journal
of Business-to-Business Marketing, 25(4), pp.339-355.
Pikhart, M., 2018, August. Technology enhanced learning experience in intercultural business
communication course: a case study. In International Symposium on Emerging
Technologies for Education (pp. 41-45). Springer, Cham.
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