Social Media Report: Positive, Negative Aspects, Security and Privacy

This report delves into the multifaceted impact of social media on the internet, examining both its positive and negative aspects. It explores how social media platforms have revolutionized communication, information sharing, and networking while also addressing the challenges related to security and privacy. The report investigates data theft, identity impersonation, cyberbullying, and stalking, alongside measures individuals and businesses can take to mitigate these risks. Furthermore, the report offers a comparative analysis of Facebook and YouTube, assessing their features, applications, and suitability for business purposes. It highlights how these platforms cater to diverse user needs, from content creation and sharing to marketing and customer engagement, evaluating their roles as effective communication tools in today's dynamic business environment. The report concludes by emphasizing the pivotal role social media plays in shaping online interactions and business strategies.

Social Media YouTube and
Facebook

Table of Content
INTRODUCTION...........................................................................................................................1
LITERATURE REVIEW................................................................................................................1
Positive and negative aspects of social media on internet...........................................................1
Challenges and measures of security and privacy.......................................................................2
Facebook and YouTube...............................................................................................................3
DISCUSSION..................................................................................................................................7
CONCLUISION..............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Social media is computer based service developed to facilitate sharing of information,
ideas and thoughts with information through the building of virtual networks. It offers variety of
tech enabled activities to network people globally thorough use of electronic media on a virtual
world. This report explains the various positive and negative aspects of social media on internet
and how it has affected the use of internet globally. It also evaluates the challenges in security
and privacy while using social media platforms and the various measures an individual can take
to keep the security and privacy standards check. This report also explains how Facebook,
YouTube as social media platforms contrast with each other in their features and the various
application they offer to users. It also explains the differentiation in features between them for
their suitability for business to users. This report also explains how social media is an effective
communication tool in today's volatile business environment and changing scenarios.
LITERATURE REVIEW
Positive and negative aspects of social media on internet
As per the views of Alshehri and Lally, (2019) there are various positive aspects of social
media on internet which can be understood as social media has encouraged the use of internet in
all age groups of people with the large effective communication facilities it offers. Social media
has given internet a wide range acceptability by providing wide arenas to youngsters and elders
for fostering their passion. With the use of social media through internet the ease of
communication has enhanced experience of people globally working in diverse fields. Social
media has impacted the use of internet by encouraging companies to promote about their
products and services on large audience instantly. Social media has positively influenced the use
of internet with the numerous benefits it offers to users which are it has enabled people from
different cultures to come together on one platform. Internet through large number of social
media platforms has made world a global village and enhanced the experience of people who
look for influential content and platforms to globalize quickly. Social media use has brought
world closer with millions of people daily being active on social media, it has established strong
networking channels between them. For this it is internet responsible which has made it possible
for users.Social media has extensive positive impact on the benefits of internet users which
explain how it has facilitated the sharing of ideas and virtual content in communities to build
strong networks. Social media usage with the extensive use of internet has brought ideal minded
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people work together to build business ideas and converse effectively on global platforms. Social
media has also impacted on internet as people believe it has enhanced the mode of
communication as people can communicate via videos, graphics and audio.
As noted by views of Bhati, and Bansal, (2019)there are various negative aspects of
social media on internet as well. Which can be understood as the extensive use of social media
has made people too depressed. People think internet is responsible for it and has decreased the
value of it as social media is largely responsible for it. Extensive social media usage has made
people blame to internet which has brought people to live in the virtual world. The virtual world
has encouraged large spread of unreal content in public due to which there is increased
uncertainty among people. Extensive social media platforms has negatively impacted internet as
it has created inferiority complex for people who can't afford internet, there is extensive gap
created between the lifestyles of people through internet. There is large spread in discomfort
among users who believe the use of internet as effective platform to share their content. There is
large level of privacy theft and data stealing on social media platforms due to which people are
blaming the use of internet. Social media through internet has increased vulnerable attacks
including harassment incidents and large spread of false reality in people. People believe internet
is responsible for the attacks on social media and has created an extensive barrier in comfort for
people.The extensive usage has made people addicted to them due to which internet use is
blamed by public and it has made large level dependency by people. The visual content shared
on social media is not always acceptable and reliable, which affects the belief standards of users
and creates a negative impact on internet.
Challenges and measures of security and privacy
As per the views of Chae, McHaney, and Sheu,(2020) the challenges of security while
using social media can be understood as there is an increasing challenge of data theft and
individual identity. This implies with the increased usage of social media platforms there are
extensive increased cases of data theft and leakage of secured information. It has given rise to
cases of brand impersonation which allows convincing individuals the misleading information
about companies who present their business ideas for promotion in public. There are several
cases of social profile hacking which is an important challenge of security for people using
social-media extensively in their daily lives. Social profiles of users on Twitter, Instagram,
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Facebook are increasingly facing challenge of hacking and fake identities which is an increasing
challenge of security.
As opined by di Razvan Zaharia, (2019) the challenges of privacy while using social
media are increased cases of stalking within the personal information, cyberbullying and
harassment. People who are active on social media on regular basis face risks in their privacy
arena where the content and images people post are under continuous danger of stalking. The
facilitation of location based services by technological advancement in smartphones has also
increased the inhibitions in privacy. Various social media applications automatically share the
locations where people go, which is hindering the privacy of people. It has caused many people
the discomfort and an arising misuse about private information. There are many people on social
media platforms who do not like to publicize their content openly to all, and they face an
increased hindrance in maintaining their privacy.
As illustrated by Garg and Pahuja,(2020)the measures of security while using social
media are people should avoid using their social profiles on public devices. This is an effective
measure to maintain the security standards check, as it will stop data theft cases through public
devices and keep the security of social profiles. Advanced computer technology should be used
by companies and individuals for keeping the security of content shared on social profiles
checked. As there are many companies which use social media as platforms to promote their
business, using competitive advanced technological services will keep their confidential data
safe. People using social profiles should use strong passwords ,to maintain the security of
accounts and their personal data safe.
As elucidated by Hoffmann and Heft,(2020)the measures of privacy while using social
media are people should avoid sharing too much personal information on their profiles. Internet
offers people globally to socialize under one platform which enables large number of people to
see your content openly. Privacy of people can be taken care of by keeping their profiles private
and limited to people whom they want the content to be seen. Users should keep the location
based services off on their social profiles when not needed as it helps to keep their privacy safe.
Keeping the location off will enable the users to keep their private information safe and it as
important measure which will help users top keep their privacy in check.
Facebook and YouTube
Basis of comparison FACEBOOK YOUTUBE
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Features  Royalty free music
 Legacy contact
 Group messages
 Live streaming to multiple
pages (Gesenhues,2018)
 Organize your list
 Scrap-booking
 Live updates along stories
 Direct messages
 Improved comments
 Subscriber notifications
 Easier access to the subs
feed
 360 degree videos
(Perez,2016)
 Better live streams
 Faster, more useful
content
 New creator communities
 Updated creator academy
Application  The applicability of
Facebook can be understood
as it is the most used social-
media platform by people
worldwide (Juha, 2019).It is
different from other social
networking sites as it offers
various attractive options for
people to interact with each
other such as photos, videos,
group chats, marketplace
promotions, notes and gifts.
 The event application on
Facebook allows people to
invite other members to real
life gathering, go live with
various updates and enable
location tagging while
posting any information. It
facilitates users to follow
 The applicability of
YouTube can be
understood as it offers
YouTube Music which is
official music streaming
channel for individuals
who look for great music
content, watch music
videos and include both
in playlists and save for
further time period to
watch.
 You Tube's application
offers YouTube Studio
which gives platforms to
influential creators to
publicize interesting
content on global
platform. It offers young
creators the facility to
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their desirable pages on
Facebook which allows
people to connect with each
other instantly on large
platform.
 The applicability of
Facebook can be understood
it has created marketplace
for emerging entrepreneurs
in globalized world scenario.
Facebook page lets members
connect with each other who
want to buy or sell their
products. There is an
established safety standard
for transactions to take
place. Facebook is
constantly working to
develop new innovations in
its applications for better
service to user worldwide.
upload videos,filter the
comments and access the
analytics along the ease
to monetize the settings.
 YouTube TV offers
exclusive original content
and features most of the
popular channels, local
news and sports in the
preferable language by
users. The quality of
visual content with
strong influential
information by creators
enable to attract large
viewers globally.
Suitability for business  Facebook is a suitable
platform for business as it
provides large number of
audience under one roof to
collaborate extensively for
productive business targets.
 YouTube is a suitable
platform for business as
it provides large number
of audience under one
roof to share the business
details to targeted
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It is an easy quick platform
to interact with customer as
the pace of networking is
fast ,and the periods with
which people share content
is usually very frequent to
attract customers.
 Facebook offers large
options to entrepreneurs who
start their online business
through internet, by
uploading the product and
service details on Facebook
page.Customers can view
the wide range of categories
company offers to public,
users can give their feedback
on Facebook page as well.
 Facebook is extremely
suitable for business
opportunities as there are
various options to gain
global traffic constantly, get
research results about the
data and also an inexpensive
tool of advertising (Natsir
M,2019).
customers. It helps the
users to get direct
information regarding
product details, feedback
of previous customers
through videos (Krämer,
and Schäwel , 2019).
 YouTube allows people
who work in developing
their passion into new
business platforms. Users
can follow their desirable
YouTube creators for
learning advanced skills
and new technological
learning skills by
enhancing their
knowledge through
YouTube.
 YouTube is suitable for
establishing strong
business as channels are
reviewed and the
feedback recognition
allows creators to
upgrade the quality of
their content. The
analytics allow users to
get to know about the
demographics of viewers
and how they can
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enhance their watching
experience.
As noted by Wilson and Hingnikar, (2019)social media is an effective communication
tool in today's world scenario which has raised the spread of influential content to a million of
viewers on global platform. Social media as Facebook, YouTube has enabled people to create
their business models with help of internet. Marketing through social media sites helps to
validate the brand image and communicate to customers the business goals along with the vision
company serves. Social media posses the power to increase consumer loyalty for companies, to
large extent as customers see previous feedback for a satisfactory purchase. Social media has
emerged as effective tool of communication in dynamic culture where people wish to get instant
information regarding various channels of networking.
DISCUSSION
Social media has created various positive as well as negative aspects on internet usage
among people. People have largely accepted social media because of the wide communication
ease it has offered to public and it has made world a global platform who look for interesting
content on internet. However extensive usage of social media has negatively impacted internet
because it is responsible for spared of unreliable content globally. Social media has made people
largely addicted to them which has increased vulnerable attacks as harassment and inclusion in
their privacy due to which internet is blamed. As social media is a global platform open to
everyone, there are various emerging challenges to the security of social profiles. Privacy of
users also get attacked due to location based services on various social media, where personal
data can be misused easily (Qasem, 2019).There are challenges of data theft and privacy stealing
in social media which has increased the discomfort in people who look for keeping their
information confidential. Measures of keeping the security of social profiles can be understood
as using advanced technology in computers to keep the security standards in check. People
should avoid using their social profiles on public devices, which will keep the security and
privacy standards in check. Location based services should be kept off in smartphones when not
required for avoiding personal data theft and people should consider to not share all private
details on social media platforms. Social media platforms like Facebook, YouTube have
effectively emerged as strong communication tool in people as they are of immense importance
in today volatile business environment (Touhidul and Sorooshian,2019).Companies use social
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media platforms to construct the structure of business models for promotion as they reach wide
range of audience globally. Virtual content on social media plays an integral role of importance
to promote the business goals and it has given platforms for people who want to pursue their
passion as business. Through social media people can target the potential customers by studying
the analytics and graphics of viewers on various platforms.
CONCLUISION
This report can be concluded as there are various positive and negative impacts of social
media on internet. There is globally acceptability of social media due to the effective quick ease
of communication it has offered to people. Social media has brought world closer due to large
communities with various culture collaborating together, this has positively impacted the use of
internet. It concludes that the extensive use of social media has brought various challenges to
security and privacy of users which are data theft, mislead of personal information. It evaluates
the measures for maintaining the security and privacy standards while using social profiles which
are people should use advanced technology. People should avoid sharing much personal
information on their profiles and keep the location services off when not required. This report
concludes that Facebook and YouTube are strong communication tool with various features and
applications for suitability of business.
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REFERENCES
Books and Journal
Alshehri O. and Lally, V., 2019. PERCEPTIONS OF SAUDI STUDENTS TO USE SOCIAL
MEDIA TOOLS FOR LEARNING. European Journal of Open Education and E-
learning Studies.
Bhati V. S. and Bansal J., 2019. Social Media and Indian Youth.
Chae, B. K., McHaney, R. and Sheu, C., 2020. Exploring social media use in B2B supply chain
operations. Business Horizons. 63(1). pp. 73-84.
di Razvan Zaharia, R. M. Z., 2019. Social media. Qualitative Research.
Garg P. and Pahuja, S., 2020. Social Media: Concept, Role, Categories, Trends, Social Media
and AI, Impact on Youth, Careers, Recommendations. In Managing Social Media
Practices in the Digital Economy. (pp. 172-192). IGI Global.
Hoffmann M. and Heft, A., 2020. “Here, There and Everywhere”: Classifying Location
Information in Social Media Data-Possibilities and Limitations. Communication
Methods and Measures. pp.1-20.
Juha, J. J., 2019. Social Media Marketing for the Growth of an Organization in the 21st Century.
Global Journal of Management And Business Research.
Krämer, N. C. and Schäwel J., 2019. Mastering the challenge of balancing self-disclosure and
privacy in social media. Current opinion in psychology.
Natsir M., 2019. The Implementation of KKNI Based Curriculum Assessment Using Social
Media. Budapest International Research and Critics in Linguistics and Education
(BirLE) Journal/.2(4). pp. 153-162.
Qasem Z., 2019, June. Technostress effect in consumer context: the negative effect of following
social media influencers. In International Working Conference on Transfer and
Diffusion of IT . (pp. 553-560). Springer, Cham.
Touhidul, I. A. and Sorooshian, S., 2019. Balancing for an effective communication in
organizations. Science and engineering ethics. 25(5). pp.1605-1607.
Wilson, Y. and Hingnikar, A., 2019. Evolution of Identity. In Solving Identity Management in
Modern Applications. (pp. 19-28). Apress, Berkeley. CA.
Online
Gesenhues. A.,2018. Live streaming to multiple pages on Facebook. [Online]. Available
Through: <https://marketingland.com/facebook-lets-publishers-cross-post-live-videos-
across-multiple-pages-tests-a-rewind-button-239674 >.
Perez, S., 2016. 360 Degree YouTube Features. [Online]. Available Through:
<https://techcrunch.com/2016/04/18/youtube-rolls-out-support-for-360-degree-live-
streams-and-spatial-audio/>.
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