Report on Social Media's Impact on Business and Internet (CFPBUS006)

This report provides a comprehensive analysis of the impact of social media on the internet and business organizations. It begins with an introduction to the internet and social media, highlighting their importance in today's world. The report then delves into the positive and negative impacts of social media, discussing connectivity, education, and awareness, while also addressing issues like cybercrime, addiction, and health concerns. A significant portion of the report focuses on the challenges and measures related to security and privacy on social media platforms, covering cybercrime, stalking, and threats of location, as well as offering solutions like effective passwords and secure browsing. The report also explores the features of Facebook and LinkedIn that are beneficial for business organizations, such as the marketplace and places features on Facebook. Finally, the report concludes by summarizing the key findings and insights regarding the multifaceted influence of social media in the business environment.

CFPBUS006 -
INTEGRATED
PROFESSIONAL
SKILLS

Table of Contents
INTRODUCTION...........................................................................................................................1
Positive and Negative Impact of Social Media on the Internet...................................................1
Challenges and measures of Security and Privacy of Social Media............................................3
Features of Facebook for Business Organisations.......................................................................5
Features of LinkedIn for Business Organisation.........................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Internet is a framework which connects all the computer in one network all over the
world. Internet also help the organization, University, government to carry their operations
effectively. It is a large database system which have large amount of information which is
relevant to users of internet. Use of internet is also growing wit growing demand and knowledge
about internet as it also help business organization to increase its efficiency by gaining all
information which is needed to formulate strategies and expand business organization. It is the
fastest medium of communication which connects user from one geographic location of the
world to another. Whereas social media is component of internet which facilitates all the services
provided by business organization. Social media is commonly used to exchange thoughts with
large group of individual. Demand of social medial s growing rapidly and it is also becoming
essential aspect of daily routine of individual. In this report Internet and social media will be
discussed with explanation about their challenges and effective solutions to facilitate services to
population.
Positive and Negative Impact of Social Media on the Internet
Social media have grown with tremendous rate and which have covered the market to
increase the efficiency of population. Facebook, Whatsapp have taken over the social media
platform to next level by innovating and also providing services which help the user to increase
the quality of their work and exchange of thoughts. With the increase in innovation it also
teaches user new information and make them more knowledgeable in their field to achieve the
objectives. Social media also provided a base for the nations to connect and bring them closer
and become the effective in their activities with less cost and high efficiency (Yin and et.al.,
2015). Although social media have also decreased the efficiency of social gathering and
disturbed the social balance as individual are less likely to go out and meet other and meet them
on social media. As it have changed the thinking on population and also confused them between
virtual and reality. There are positive and negative impact of social media which need to be
analysed in order to make the society more independent and effective.
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Positive Impacts of Social Media
Connectivity- Social media have provided with better connectivity with the help of internet as
users can be in touch with each other from different geographic location and it also increases the
communication between different nations to share better information and understand cultures.
Social media also helped society to increase the standard of thoughts with higher information
about the world.
Education- Education is very essential aspect of growing economy of nation and social media
push user to et information which will help them to increase their knowledge and increase their
personality in decision-making. Social media help to provide a platform to the teacher and
professional to share their skills and knowledge to the person who needs it to increase their
activities and gain benefits from it. This will also reduce the cost of information.
Help- Social media is the exit from all the pain and depression as it helps users to meet new
people which share same thoughts and can also share the thoughts to share each other and be
stable and stabilize their health. Help can be monitory, mentally, physically as social media have
all the types of individual which can satisfy their needs.
Awareness-Social Media also help society to gain knowledge which van lead to creative ideas
and innovation of their operations. Social media is a platform which will also provide better
knowledge about every subject with detail and there are experts which will also help them delver
awareness.
Fight Criminal Activity- Social media is also very helpful for government crime protector
officers which can increase the knowledge abut the criminal with the help of heir social media
updates, and they can also keep an eye on them to track them. This also hep them to avoid any
criminal activity in the region and keep the population safe and secure(Tuten and Solomon,
2017).
Negative Impacts of Social Media
Cyber Crime- Social media is also a hub of information which leads to criminal activities. Cyber
crime is not common thing on the internet platform which takes place to steal the information
and money. This also discourages the population to be on social media as it is not safe for them
and it is open to everyone.
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Addiction- this is very common issues of present day that social media user are addicted to the
virtual life and have confused it with that(Surugiu and Surugiu, 2015). Young Students are often
addicted to social media as they find it mode peaceful, and they find it the escape from all their
issues and problems.
Frauds- due to strong connectivity it is very hard for the user to identify the truthfulness of the
user which can be fake. For example- cash grabs is very common where the fraud takes the
money of the user in consideration of some goods and services but never revert. It also involve
hidden charges in bills which can increase the amount of goods and services.
Health Issues- Social media also have reduced the physical activities of the society as individual
are more busy in using social media to increase their mental pleasure but unknowingly damaging
themselves physically.(Stieglitz and et.al., 2018)
Promote Drugs and Alcohol- As social media is open to all age groups which have all type of
content available on its website. This also encourage teenagers and young adults to increase the
use of drugs and alcohol due to many catchy images which attract the to do so. They can also
follow wrong people on social media and get inspired with them to do drugs and consume
alcohol.
Challenges and measures of Security and Privacy of Social Media
Due to popularity of social media it is also very essential for the user to be more secure
and take precautions to safeguard their personal data and information which is exposed to the
public and which can easily be used by the criminal to do criminal activity. Due to large amount
of users volumes it is very essential for social media companies to provide security ans safety to
their information to increase their satisfaction. Facebook, LinkedIn, Whatsapp are also providing
effective safeguard to ensure the efficiency of social media in providing the platform to reduce
the stress to increase it(Quinton and Wilson, 2016). Due to the storage of personal information of
user saved on clouds which also arises the question of security of the data as there are mane
challenges to secure the privacy of Users.
Challenges in Privacy and Security of Social Media
Cyber Crime- Cyber crime is one the major challenge of security of personal data of the user as
there are many issues which social media is unable to solve and this is used by the criminals to
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gain benefits (Obar and Wildman, 2015). Hacking, Identity Theft, Scams, ransomware, Compute
viruses, Dos attacks, botnets are some types of cyber crime which is impacting the security of the
data and it is very essential for the social media operator tom identify the loop holes and decrease
these activities.
Stalking and Harassment- social media is now begun to face the issues like stalking and
harassment cases as the personal data of users are not safe. It is more common in preset days to
share the password with the companions of the social website as it turns out many cases have
emerged in which they have uploaded the disturbing images which are very personal to each
other just for revenge this. It also decreases the mental stability of the user but faces many
criticisms socially.
Threats of location- Social media is also facing issues and challenges that they are risking the
information of their customers their companies which can also decrease the efficiency to the
users (McKenna, Myers and Newman, 2017). And it can also help the criminals to reach the user
effectively. This also discourages the users to be on the social media as they are nit safe with
their information which is life threat. Location can be hacked by the internet and it can also
decrease the efficiency of trust with the social media this will increase the mental stress and
make the user inefficient to perform the routine activities effectively.
Social media Groups- These groups are made to increases their information about one topic and
many uses can join the group to exchange thoughts and increase the quality of ability, as
Facebook have provided with this service. The company identifies that by making groups may
unanimous people interact and share the personal details with each other this may also result into
identity theft (Leung, Bai and Stahura, 2015).
Privacy Circle- Social media is very big platform and it also has a huge customers base. The
privacy of users also many issues as the information which they have posted on social media for
their close ones can be rotated to friends of friends and so on which will also provide all the
information to every one. This will also compromise the privacy of the user and discourages
them to on social media to communicate with their friends and family tom share information.
Measures of Privacy and security of Social Media
Effective Password- User need to identify some effective passwords which is not easy to predict
and which can also increase the security of the social media Account. Strong password generally
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contains charters, letters and numbers which are makes it very difficult to steal the information.
Social media have also provided password manager which help users with suggestion of new
passwords to safeguard their information.
Private Browsing- private browsing is the secured network which protected from virus and cyber
attacks. Social media also enable all the users to use private internet connectivity through with
the personal data of them is safe (Kuflik and et.al., 2017). Facebook, Whatsapp, Instagram also
provide secured application to run the social media on their platform which is more secure and
also disable many threats.
Equip Secure Hardware- user also can equip their devices with effective software which are
more secured to keep the privacy of the users and also unable the cyber attackers. The latest
mobile devices and computers are mores effective in creating better and safer browsing to the
user so that they can also decrease the threats of data leakages.
Features of Facebook for Business Organisations
Facebook is a social media network which help many users to communicate and
exchange their thoughts. The company have developed the applications and also developed many
features which help the business organization to increase their operations to achieve the
efficiency in market. Facebook was launched in 2004 by Mark Zuckerberg.(Greenwood, Perrin
and Duggan, 2016)
Marketplace- it is a feature which was lunched by the company which enabled the business
owners to post their ads on this social platform to increase the sales and provide effective
opportunity to the businesses. Facebook also launched the feature as marketplace which focused
on buy and sell of goods and services and it was done on Facebook groups. This helped business
to gain better market and increase the sales effectively.
Places- This feature was launched by company in 2010 and this helped the hospitality industry
the most to increase the growth of their business(Fuchs, 2017). This feature has the ability to post
the location of the place where the user have visited this also promoted the place on the platform
to increase the sales as local public and tourists also attracted to the check-in posted by the users.
Facebook Paper- This was the digital paper which was launched in 2014 and it also helped the
business organization to promote the products and services with the help of advertisements as
Facebook platform is also one of the biggest platform which have large number of users this
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helped the organizations to attract them and increase the efficiency of businesses(Duggan and
et.al., 2015).
Facebook Credits- Facebook credits is helped the business to increase their efficiency as the
company provided the platform to buy and sale their products with the virtual currency which the
company have launched in order to support business organization. The users can also purchase
the virtual currency with the real currency to play games and also helped increase the number of
advertisements so that it can increase the sales of the organization and increase profitability.
Call to Action Button this feature was launched by Facebook in 2014 which enabled to transform
the face of e-commerce on social media as it helped the business owners to put their contact
numbers so customers can contact them and learn to about the products in brief. This helped the
enterprises to attract and convince the customers more effectively on call(Blank and Lutz, 2017).
Features of LinkedIn for Business Organisation
Linked-in is the social media framework site which provide the platform for the users to
develop knowledge and skills and also know around the world. Company have also growth
effectively with many big social media platform as the user interfaces of LinkedIn is also
attractive and very easy to access by the new users(Bakshy, Messing and Adamic, 2015). It is
American based company which help to provide communication at regular basis and exchange of
thoughts to viewers. The platform was launched on 2002 in California, US.
Recruitment- this feature provides the business organization to check for the potential candidates
as they have to pay for the pay per click to LinkedIn which will help to connect with the
candidates which are looking for jobs. This is also very effective as it will increase the efficiency
of the organization with effective potential and increase skilled.
LinkedIn Sales- this features help the organization to sale their products and services to the
customers with the better platform and the company also charges subscription which makes it
premium that not every business can enter the platform to compete and decrease their efficiency.
Lynda.com- this is the another feature which help the job seekers to improve their skills and
increase their quality(Anderson and Jiang, 2018). With the help of these features the quality of
candidates is increased with higher potential to offer to business organization this will also
increase the efficiency of the business organization and create a higher impact in the market with
increased workforce to market their products and services in market.
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CONCLUSION
This report concludes that social media has very huge impact on the lives of people and it
is very essential to increase knowledge and provide information. This is the large network which
is based on internet which helped the users to coronet with each other from one geographic
location to other in the two opposite side of the world. Social media also helped business
organization to grow and increase their sales. This report had a description about Facebook and
LinkedIn which helped business firm to maintain market position and increase their profitability
to increase the quality of their products. Social media also helped the firms to increase effective
knowledge to innovate and achieve competitive advantage in the market.
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REFERENCES
Books and Journals
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Duggan, M and et.al., 2015. Social media update 2014. Pew research center. 19.
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