Report: Investment Opportunities in Social Media for Croft Gleeson Ltd

This report, designed for Croft Gleeson Ltd, thoroughly examines the potential of social media investment within the context of the real estate sector. It begins with an executive summary and introduction, then delves into the findings and analysis, including an overview of social media's role, the real estate sector's characteristics, money-making opportunities, associated costs, and potential risks. The report provides actionable advice for investment decisions, culminating in a conclusion that summarizes key points and recommendations. Additionally, it includes a reflection on a presentation related to the topic, discussing challenges faced in team collaboration, division of labor, and organizational aspects. Finally, it addresses workplace equality in the United Kingdom, examining the treatment of men and women in the professional environment. The document is available on Desklib, a platform providing AI-powered study tools.

Business Skills
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TABLE OF CONTENTS
TASK A: INVESTMENT OPPORTUNITY IN SOCIAL MEDIA FOR CROFT GLEESON
LTD..................................................................................................................................................3
EXECUTIVE SUMMARY ............................................................................................................3
INTRODUCTION...........................................................................................................................3
FINDINGS AND ANALYSIS........................................................................................................3
Social Media................................................................................................................................3
Overview of real estate sector......................................................................................................4
Money making opportunities by using social media...................................................................4
Cost of using social media...........................................................................................................5
Risk of investing in social media.................................................................................................5
Giving advice for investment.......................................................................................................6
CONCLUSION................................................................................................................................6
TASK B: PRESENTATION REFLECTION .................................................................................7
TASK C: ESSAY ON IN THE UNITED KINGDOM, MEN AND WOMEN ARE TREATED
EQUALLY IN THE WORKPLACE...............................................................................................9
REFERENCES..............................................................................................................................12
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TASK A: INVESTMENT OPPORTUNITY IN SOCIAL MEDIA FOR
CROFT GLEESON LTD
EXECUTIVE SUMMARY
It has been accessed from the study that social media is considered as one of most
commonly used tool that allow businesses to meet goals and objectives. It has been noticed that
it is also advantageous to promote products and services in order to meet long term aim and
objectives. Social media tool is considered as one of most effective tool that allows business to
operate activities in market as per needs and requirement of its customers. Company can have
investment in social media but it is necessary to evaluate diverse factors that may affect the
overall development.
INTRODUCTION
Social media is considered as one of most essential section for every business entity
because it helps in meeting key goals and objectives in appropriate manner. Along with this, the
businesses are also investing in social media because it allows to communicate with customers
(Zarrella, 2009). It also allows business to deal with diverse challenges in appropriate manner by
having understanding in regard to present business environment. In present report, the learning
will focus on identification of key opportunities for Croft Gleeson Ltd. It will also provide
understanding of key aspects that are related with the real estate sector. Along with this, the
potential risks of investing in social media will also be evaluated in appropriate manner. It will
assist Croft Gleeson Ltd to invest in social media in appropriate manner so that business can
have impressive level of success.
FINDINGS AND ANALYSIS
Social Media
In the modern era social media is one of the most commonly adopted tool in the market
for promotion of products. Further, it is well known fact that companies are operating in the
market where competition level is quite high and large numbers of hurdles are present. In this,
number of social media tools are being adopted by the business entity in order to have better
opportunities in the market (Nan and Heo, 2007). Facebook, twitter and other social networking
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sites are beneficial for better investment in social media. It also provide better option to share
information with customers so that better relation can be maintained with them (Mangold and
Faulds, 2009). It is also advantageous to promote products and services in order to meet long
term aim and objectives. Social media tool is considered as one of most effective tool that allows
business to operate activities in market as per needs and requirement of its customers. It clearly
indicates that the management of Croft Gleeson Ltd can gain better competitive advantage in the
market (Kaplan and Haenlein, 2010). It also allows business to deal with diverse challenges in
appropriate manner by having understanding in regard to present business environment.
In other aspect, it can be stated that the social media is considered as combination of
website and applications that allow users to share information in regard to diverse subjects by
accessing social networking (Henderson and Bowley, 2010). It can be accessed through use of
internet and phone based applications. It means the customers can access the web portal of Croft
Gleeson Ltd by having use of social media. It also provides convenience to customers so that
they can buy and sell properties through using social media networking.
Overview of real estate sector
As per the detailed study, the international real estate sector is having great opportunity in
the market because its work culture has set out new phenomenon. It has been noticed that the
growth of sector is also influenced by the fluctuations in market value. It is means it is necessary
for management of Croft Gleeson Ltd to understand the key trends and economic conditions at
global level before investing in social media (Ghodeswar, 2008). However, the sector is also
classified in two sections such as international commercial real estate and international
residential real estate. International capital market integration requires institutional help so that
key successive aspects can be well maintained in order to meet goals and objectives (Du,
Bhattacharya and Sen, 2010). Moreover, the development of public equity and debt real estate
also provides better opportunity to the sector.
Money making opportunities by using social media
It has been noticed that there are number of monetary benefits that business firm can gain
by using social media tools. Advancement in sales and profit margin ratio are key aspects that
can boost opportunities for the management of Croft Gleeson Ltd. It is because social media
allows to attract more and more customers towards business by promoting products and services.
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It enhances the profit margin ratio and lead business to impressive level of success (Drury,
2008). It also cut down the ratio of operational cost and marketing cost because it is more
effective as compared to traditional methods. It is beneficial to have improvement in profit
margin ratio which is one of beneficial aspect for the business. Along with this, it also creates
better trust with customers which enhances the effectiveness of promotional activities (Bruhn,
Schoenmueller and Schäfer, 2012). Advancement in promotional activities is beneficial to have
improvement in sales ratio. Management of Croft Gleeson Ltd can also join the Youtube partner
program so that better customer base can be built. It is advantageous for business entity in terms
of monetary aspects because it has direct impact on the sales ratio (Mays, 2012).
Cost of using social media
According to proper consideration of social media, it has been identified that the cost of
social media usage is low as compared to traditional methods. There are number of cost that need
to consider effectively by the management of Croft Gleeson Ltd while making decision about
investment in social media (Canzer, 2006). For example, the fixed cost like paying salary to
members is need to be consider effectively by business. New employee's will be required that
have skills to manage activities in regard to social media. It also enhances the opportunities for
the business firm in international market (Agwu and Murray, 2015). Costing of acquiring
resources like computer, server, routers, etc are also essential section that may impact the
investment decision. It also needs to be consider effectively by the management of Croft Gleeson
Ltd in order to boost opportunities.
Risk of investing in social media
From the detailed analysis, it can be said that the investment by competitor in social
media is considered as one of critical risk factor that may affect the business of Croft Gleeson
Ltd. Improper knowledge among members in respect to social media may affect the business it
will not allow members to implement actions in appropriate manner (Adamides, 2016). It means
the training must be provided to employees to overcome risk aspect. Another risk associated with
the investment is lack of financial resources which may affect overall accomplishment. Along
with this, the improper consideration of principles and guidelines may also create risk for the
business so management of Croft Gleeson Ltd need to ensure about it in appropriate manner
(Hesse, 2009).
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Giving advice for investment
From the conducted analysis, it can be recommended that the management of Croft
Gleeson Ltd must have investment in social media. It means the creating new social media
website is appropriate for business because it provides various benefits in terms of monetary and
non monetary aspects. It enhances the brand image in the market and ensure about the
opportunities. Profit margin ratio can also be improved in appropriate manner because it has
direct impact on the sales of products and services. Strategies must be designed in desired form
in order to make sure about risk factors. It is beneficial to accomplish goals and objectives in
appropriate manner.
CONCLUSION
It can be depicted that, it is required by the manager that it should assess different pros
and cons related with different type of opportunities available in market. Along with this, it is
also needed to be ensure that the business entity is meeting key standards of social media in
appropriate manner so that goals and objectives can be accomplished effectively. Another risk
associated with the investment is lack of financial resources which may affect overall
accomplishment. Management need to ensure about it in appropriate manner.
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TASK B: PRESENTATION REFLECTION
It has been noticed that the while having a development of the presentation for the Croft
Gleeson Ltd the business firm has faced number of issues. In other aspect, it can be said that the
members of firm has faced number of challenges in respect to social media or team working. I
have also participated effectively in creation of website with my team members. We were 5
members who have received privilege to prepare presentation for the Croft Gleeson Ltd.
However, the classification of challenges that were faced by me and my team are as follows:
Division of labour
It is considered as initial task which has been considered by team for preparation of the
presentation so that management of Croft Gleeson Ltd may understand key aspects in
appropriate manner. In this regard, we have ensured that the division of work is accomplished in
appropriate manner. We have also ensured that the work activities are being allocated as per
skills of members. It has been noticed that my two of team members are good at researching
skills that we have decided to allocate them a activity in respect to gather information about
social media. Understanding about social media was essential because it helps in leading
business to impressive level of success. In the similar way, other two members are good at
analytical skills so we have allocated them activity to analyse the significant information that can
assist in evaluating data. Collected data must be analysed in appropriate manner so that goals and
objectives can be accomplished effectively. In this respect, I am good at observation so I have
focused on monitoring of activities that has ensured about the key standards. In this respect, I
have faced key challenge in regard to duplication of work. Moreover, the coordination with
members is also essential that has also created issue for because it is one of critical task to
understand the key needs of members in order to accomplish key standards of monitoring
system. Hence, I and my team member have faced various issues while designing a presentation.
Team working skills
It has been noticed that every member of team has different style of work that has also
created conflict among members. Few members like to work in aggressive manner and two of
them are different that has created issues so in this respect, I have taken the decision to ensure
about it. I have make sure that the work is being allocated according to skills and abilities of
professionals so that issue can be resolved. For example, member is good at presentation skill
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then we have allocated task as per comfortableness of the respective member. Hence, it is also
one of way to provide the best so that results can be attained in appropriate manner.
Organisation
It is necessary to make sure that the data is being collected in appropriate manner. In this
respect, we have also coordinated effectively with the top level management of Croft Gleeson
Ltd. After accomplishing the data collection, it was also significant to organize collected data in
appropriate manner so that issues can be resolved in appropriate manner. It has been noticed that
the information collected was high in context to amount so it was critical task to select useful
information. My team members has faced issue in selection of data because it is necessary to
exclude data which is not useful to the presentation. It clearly indicates that the team members
has faced critical issue and it has delayed the accomplishment of project. However, the issue was
resolved after having a mutual discussion among members.
Delivery
It is being considered as one of most vital section for the business firm so it was essential
for me and my team members to ensure about it in desired way. It is significant section because
without having an appropriate deliver the presentation in front of Croft Gleeson Ltd. Manager
can not be accomplished effectively. In order to have effective delivery, it is significant to have
good presentation skills so that information can be shared in appropriate manner. In this respect,
member has faced issue in regard to content skip while participating in presentation. It has
impacted the effectiveness of presentation because few significant points has been missed.
However, the issue was resolved by members during the question and answer session.
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TASK C: ESSAY ON IN THE UNITED KINGDOM, MEN AND WOMEN
ARE TREATED EQUALLY IN THE WORKPLACE
As per the detailed study, it can be stated that in current market conditions the men and
women both are getting equal opportunities in the market. It has been noticed that the women are
achieving better opportunities in regard to education and participation in labour force. In recent
years the ratio of women workforce has increased (Beere and King, 2010). It clearly indicates
that the men and women are attaining equal opportunities in the market. In traditional era, the
discrimination was one of major issue that has also influenced working in negative manner.
There are number of legislation that are being followed by the business entity in order to ensure
that the equality aspects are properly maintained (Krotkiewski and Smith, 2013). Classification
of key legislations can be as Equal Pay Act 1970, Sex Discrimination Act 1976, etc.
In addition to this, it can be stated that the business firms are now focused towards equal
pay because it provides sustainability to the business. For example, if organisations are not
providing equal pay to members then it might create legal issues (Tannen, 2011). It also has
direct negative impact on the success of business entity. It means implementation of Equal Pay
Act 1970 has improved circumstances. Along with this, UK parliament has established the Sex
Discrimination Act 1976 in order to provide better protection to women. It has also enhanced the
opportunities for women and allowed businesses to meet goals and objectives in appropriate
manner (Goldberg, 2008).
At the workplace, it is significant for businesses to ensure that they are properly focused
towards these two act so that issues in regard to discrimination can be overcome in appropriate
manner. For example, the management of Croft Gleeson Ltd has not allowed a lady to participate
in presentation then it is considered as discrimination act. It may affect the business in negative
manner and create various legal issues (Pietilä and Vickers, 2010). Previously the discrimination
was one of critical issue but nowadays businesses are more focused towards legal aspects.
Businesses are ensuring that they are following equality act and discrimination act so that equal
opportunities can be provided to both male and female. Equality ratio within UK can also be
identified by evaluating the number of female managers in organisations (Charles and Grusky,
2014). It has been identified that the ratio of female managers is increasing day by day. In year
2014 the growth of 5 percent has been analysed in respect to female managers. However, the
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women's are not so successive at top level management but there is growth in female workforce
(Sedgwick, 2015).
Education level and literacy level has also improved in recent years that has also created
better opportunities for both men and women. Government authorities has analysed the gap
between men and women and implemented few standards. It has influenced the perception of
society and increased the ratio of women over men (Beere and King, 2010). In earlier days the
women were lacking due to educational status but nowadays the ratio of women among
graduates is high. It has also created better opportunities for women in the society. There are
number of other supportive policies has been designed by the authorities to make sure that
women are feeling empowered (Krotkiewski and Smith, 2013). Companies are also focused
towards sustainable change in organisational policies as per government norms so that equal
opportunities can be provided to men and women in the UK. However, still there are few
professionals that percept negative in respect to the concern topic. Generation gap is also
decreasing that also enhances the opportunities for women in the UK (Tannen, 2011).
It has been noticed that the businesses are also offering equal pay to women if they are
having same efforts as compared to other members in the organisation. In addition to this, it can
be stated that the perception of men towards women has also changed in recent years that has
also impacted the social aspects and created better opportunities for the women at workplace
(Goldberg, 2008). Government of UK has also organised number of plans and activities that can
promote women empowerment and ensure that the equal opportunities are being provided to
both genders. While women have made substantial gains in the workplace in recent decades,
there is clear evidence that women remain under-represented at the top levels of organisations in
UK (Pietilä and Vickers, 2010). It has also been identified that the women are currently holding
4.5 percent in fortune 1000 CEO's. It also indicates that the businesses are having sustainable
development by providing better opportunities to women.
Moreover, the government authorities are also having improved focus on policies that can
enhance the participation of women at the workplace. There are various standards that are being
adopted by the organisations that indicates that if men has taken over women then gender
discrimination is not the reason (Charles and Grusky, 2014). Monitoring systems has been
designed that make sure that the women are attaining equal opportunities as compared to men. In
recent years, the businesses has also transformed their job criteria in order to make sure that
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discrimination activities are not followed by the management. Businesses are continuously
having various development in their policies according to social and government frameworks so
that issues equal opportunities can be provided to employees whether they are men or women
(Sedgwick, 2015). Countries at international level are also having changes in Equality act and
Discrimination policies.
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