Social Media Coordinator Report: Job Description and Strategies

This report focuses on the role of a Social Media Coordinator, detailing the job description and effective recruiting strategies. The report outlines the key responsibilities, such as managing the company's online presence, developing content, and engaging with the audience. It also specifies the required qualifications, including a bachelor's degree in marketing, SEO experience, and leadership skills. The recruiting strategy includes developing the company's online reputation, utilizing video content, sharing relevant content, advertising on social media, and building a community of potential candidates. This report offers insights into the role and how to effectively recruit for it, providing valuable information for human resource management and marketing professionals. The report also references academic sources to support the information presented.

Running head: HUMAN RESOURCE MANAGEMENT
HUMAN RESOURCE MANAGEMENT
Name of student
Name of university
Author’s note:

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Table of Contents
Job description...............................................................................................................2
Recruiting strategy.........................................................................................................2
References......................................................................................................................4

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Job description
Job title: Social media coordinator
General position summary: The social media coordinator of any company mainly
manages the presence of the company on the social media. The social media coordinator
mainly helps the business with increasing their respective online presence, developing
awareness for any new product, services or the company as well as converting the awareness
into major profit. Social media coordinator helps with the implementation as well as
maintaining the online strategies of marketing using the social media platform (Ramadhan
and Pradekso 2017).
Key responsibilities: The key job responsibilities is researching the appropriate
marketing trends, post the content on each associated platform as well as encourage the
engagement of the audience. The social media coordinator might work with the teams of the
content developers or the writers (Madsen 2017).
Experience and education required and desired: The main qualifications required for
the social media coordinator commonly includes bachelor’s degree in the sector of marketing
or any associated field, appropriate experience with the SEO as well as extensive leadership
skills.
Special details: The social media coordinator are accountable for developing the
social media strategy as well as develop appropriate budget for the activities on social media.
Other important information: The social media coordinator should have fluency with
the social media analytics and generate appropriate market data that could be used by the
company for growing in the markets.

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Recruiting strategy
 Developing the online reputation of the company
 Use video for engaging with the passive candidates
 Sharing the relevant content
 Advertising on the social media platform
 Developing community of the potential candidates

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References
Madsen, V.T., 2017. The challenges of introducing internal social media–the coordinators’
roles and perceptions. Journal of Communication Management, 21(1), pp.2-16.
Ramadhan, M. and Pradekso, T., 2017. The Role of Social Media Coordinator and Reporter
In Management of Enjoy Semarang Section In Tribun Jateng Website. Interaksi
Online, 18(2), pp.1-11.