Effective Social Media Strategies for Modern Job Seeking in 2017

This essay examines the critical role of social media profiles in job seeking, particularly in 2017. It evaluates various social media platforms like Facebook, Twitter, LinkedIn, and others, emphasizing their user-friendliness and utility in content sharing and storage. The essay highlights the importance ...Read More

Communication

Social media profiles are a critical component of job-seeking in 2017.
Introduction
Different types of social media platforms like Facebook, Twitter, YouTube, Pinterest,
Instagram and LinkedIn are evaluated to be very user-friendly in nature. They help in easy
uploading, sharing, reacting and also in storing different contents for future uses (White,
King, & Tsang, 2011).
Social Media Profiling
Building and development of social media profiles ideally contributes in socialising and
enhancing one’s presence in the greater society. The key to development of effective social
media profiles is to integrate the same with day-to-day communication platforms such that
whenever the communication platform is used it simultaneously reflects on the presence of
the individual in different social media networks. It is thereby required to display one’s links
to diverse social media platforms on websites, business cards and also along the signature
files of electronic mails. The use of the above tactics would contribute in generating greater
visibility of employers, clients, friends, colleagues and relatives to an individual’s presence in
social media (Shreves, 2015).
Development of effective social media profiles can be employed as a potential tool for
branding and also promoting one’s presence along the social media platform. Thus, use of the
right keywords are required to be incorporated for highlighting the social media profiles of
individuals as creative, innovative and also in depicting of leadership skills. Individuals keen
on employing social media for career development purposes can focus on generation of
online resume through use of social media networks like SlideShare and even Pinterest. It
thus requires making rational choices of photos and posts for attracting potential audiences
(Kelly, 2015).
Significance of Social Media in Job-Seeking
Employers nowadays are focusing on employing different social media platforms to gain an
effective understanding of the personality than the information gained by them by means of
taking interview and also through the study of resume posted. Social media platforms also
help the interviewees and new employees to effectively gain information about the company

and also interact with individuals working or having worked in the organisation (Waldman,
2013).
Further, social media platforms also help an individual get duly updated about new job
postings and also newer employment opportunities matching one’s expertise, skills and
domain. A survey carried out by CareerBuilder.com highlights that around 37 percent of the
employers focus on the using of social media for short listing candidates for different job
profiles (Smith, 2013).
Social Media Profiles and Job Seeking
Job seekers are nowadays required to enhance their social media profiles based on the
following illustration which would thereby help them in their job searches.
(50MINUTES.COM. , 2017)
Firstly, the job seeker is required to reflect in an honest and transparent fashion his or her
expertise and qualification in LinkedIn. Secondly, continually updating experiences in social

media profiles help in enhancing the attractiveness of it to employers. Thirdly, effective
keywords highlighting one’s skill and current work activity are required to be used for
reflecting one’s key potentials. Fourthly and fifthly, the job seekers are required to sign-up
along different social networking platforms and enhance through use of photos, videos and
posts for generating an effective social presence (50MINUTES.COM. , 2017).
Conclusions
The essay reflects that in the current era individuals’ focus on the development of effective
social media profiles along diverse social media networks based on the use of potential
keywords, photographs and posts. Development of effective social media profiles helps them
in enhancing an effective social presence and in gaining hold of new employment
opportunities.

References
50MINUTES.COM. . (2017). Job Seeking on Social Media: Using LinkedIn, Twitter and
Facebook to find your dream job. 2017: 50Minutes.com.
Kelly, M. (2015). Social Media for Your Student and Graduate Job Search. United
Kingdom : Palgrave Macmillan.
Shreves, R. (2015). Social Media Optimization For Dummies. United Kingdom: John Wiley
and Sons.
Smith, J. (2013, April 16). How Social Media Can Help (Or Hurt) You In Your Job Search.
Retrieved August 27, 2017, from
https://www.forbes.com/sites/jacquelynsmith/2013/04/16/how-social-media-can-help-
or-hurt-your-job-search/#4fa0fa927ae2
Waldman, J. (2013). Job Searching with Social Media For Dummies. United Kingdom : John
Wiley & Sons.
White, B., King, I., & Tsang, P. (2011). Social Media Tools and Platforms in Learning
Environments. United Kingdom : Springer Science & Business Media.