BM100 Business Communication: Work Plan - Social Media Manager Role

This assignment is a work plan created for the BM100 Business Communication course, focusing on the recruitment of a social media manager for a fast-fashion company. The project includes a problem statement that highlights the challenges of finding a suitable candidate with the right skills and competencies. The document outlines an expanded statement of the problem, emphasizing the need to promote the brand and achieve a competitive edge. It details the strategy to answer the questions, using a cause-effect relationship approach to assess the impact of outcomes on productivity. The work plan provides a tentative outline, including disseminating information, conducting research, and synthesizing data. It also includes a detailed work schedule with activities spread across eight weeks, along with an action plan for the recruitment and selection process. The project concludes with a bibliography of relevant sources, ensuring a structured and well-researched approach to the assignment.

Running head: MARKETING
Selecting the best social media manager candidate
Name of the student:
Name of the university:
Author note:
Table of contents
Problem statement......................................................................................................................2
Expanded statement of the problem...........................................................................................2
Strategy to answer the questions................................................................................................2
Tentative outline for answering the questions...........................................................................2
Work schedule............................................................................................................................3
Bibliography...............................................................................................................................4

1
MARKETING
Problem statement
Fast fashion has recently advertised the job requirement of Social media manager.
Finding the relevant candidate, possessing the right skills, abilities and competencies is
difficult, keeping in mind the current needs of the competitive advantage.
Expanded statement of the problem
The aim in this context is to promote the brand for achieving higher competitive edge.
In this context, mention can also be made of the financial flexibility, which would be an issue
for completing the processes of screening and interviews. However, the scope of the
assignment is to apply the strategy of cause effect relationship for assessing the impact of the
outcomes on the overall productivity.
Strategy to answer the questions
The intended strategy for answering the questions would be to implement the cause
effect relationship. As a matter of specification, the collected facts would be synthesized for
deducing relevant facts regarding recruiting the right social media manager. At the final
stage, evaluation would be conducted for assessing the feasibility of the strategy in the
current ambience of the business operations.
Tentative outline for answering the questions
The proposed outline for answering the questions is:
 Disseminating the information to the candidates
 Holding interactive question answer sessions on the levied information
 Conducting research on the information gained from the candidates
 Synthesizing the collected facts and the information gathered for deducing relevant
information on the recruitment and selection
 Preparing action plans

2
MARKETING
Work schedule
Activities Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
Week
8
Advertising the
job requirements
Meetings with
the board panel
Conducting
research on the
competitor
strategy
Meetings with
the candidates
Question answer
session
Implementation
of the cause and
effect
relationship
Deducing
relevant
conclusion and
recommendations
Table: Action plan for the recruitment and selection process in Fast Fashion
(Source: Created by the author)

3
MARKETING
Bibliography
Slavić, A., Bjekić, R., & Berber, N. (2017). The role of the internet and social networks in
recruitment and selection process. Strategic management, 22(3), 36-43.
Van Esch, P., Black, J. S., & Ferolie, J. (2019). Marketing AI recruitment: The next phase in
job application and selection. Computers in Human Behavior, 90, 215-222.